The question is: which is better for marketing automation?
There are so many different options when it comes to marketing automation. From email marketing to social media, video and content creation.
What is marketing automation?
Marketing automation allows you to build automated processes that work in conjunction with your marketing efforts. This could include email marketing, social media engagement or website content creation. You can use these processes and tools to send out communications, gain engagement with potential customers, and track the results of your effort.
You can use marketing automation to create, send and track automated email communications. You can use a tool like Marketo to gain more insight into your marketing programs and optimize them for greater success.
Why You Should Opt for Marketo Over Other Marketing Automation Tools
There are plenty of reasons why you might want to choose Marketo over other similar platforms. Here are some of the main advantages.
One of the biggest differences between Marketo and other platforms is that it has more capabilities. For example, Marketo offers A/B testing, dynamic content and personalized emails. Email marketing is a key component of any digital marketing strategy, and Marketo gives you the power to automate the process so you can send out communications with ease.
More features don’t necessarily mean better, but the extra capability is rarely found in a free platform. The cost-benefit analysis of most free solutions is not in your favor.
Extended Enterprise Features
One of the biggest selling points of Marketo is the extended enterprise features. The platform offers a lot of integration with other systems and applications within your company. This makes it much easier to use and manage complex marketing processes. With other platforms, you will often find yourself pulling your hair out trying to integrate separate systems and databases to make things work smoothly.
It is also possible to extend Marketo beyond your company’s borders, meaning you can use a combination of email and social media to attract potential customers from all over the world. This is not possible with many other solutions.
A Quicker Learning Curve
One of the biggest benefits of using Marketo is that it is easier to learn. The platform offers an intuitive user interface and a drag-and-drop campaign builder that will make it simple for you to get up and running with marketing automation as soon as possible. The free version of Marketo comes with a 30-day trial, which gives you ample time to determine whether the platform is right for your needs.
The number of features offered by the platform makes it much easier for novices to figure out how to use it effectively. Even so, experienced marketers will find it easy to navigate as well.
As a marketing automation platform, Marketo is undoubtedly the most popular choice among small businesses and startups. The good news for you is that you can get started for free. The platform offers a 14-day free trial, which can be accessed from the website. You will then need to make a payment of $5,000 per year to continue using it.
Features That Make Marketo Special
Not only does Marketo score high in terms of capabilities, but it also offers some unique features that make the platform special. Let’s look at some of them.
One of the unique features of Marketo is its integration with email. The platform offers endless possibilities when it comes to building automated email marketing campaigns. You can integrate your email campaigns with social media, SMS, and mobile apps. This makes it much easier to attract and engage potential customers where they are. For instance, if you run an email campaign and include a special link in the email, that link can be shared on social media. This could result in huge gains in terms of new leads and customers.
The platform offers a robust email framework, allowing you to create and send highly personalized messages to your audience. You can also use email to follow up with leads and customers, engaging them further in the lifecycle of your brand.
Content And Blogging Integration
Another special feature of Marketo is its integration with content creation. The platform offers endless possibilities for creating and distributing unique, engaging content to attract and retain customers. You can automatically generate and publish blogs, articles, and whitepapers on your behalf. It also has built-in SEO features, allowing you to grow your audience and improve your search ranking.
Not only can you use Marketo to create content, but you can also integrate social media and search to attract and engage potential customers. For example, you might want to create a blog post about how to purchase a business’s product or service. You could then use social media to circulate the blog post and get the conversation started. With search, you could make it easier for people to find the blog post and learn about your business. The possibilities are endless.
Scheduling And Task Integration
Another important aspect of a well-run business is being able to plan and execute tasks in advance. Marketo gives you the ability to schedule emails, blog posts, and other marketing events that you might want to send out. The platform also offers integration with a task management tool, such as Basecamp. This enables you to follow up on tasks and make sure that they are completed. Basecamp and Marketo work in unison, keeping track of all your activities and enabling you to follow up with actions and results.
The scheduling and task integration capabilities of Marketo make it ideal for businesses that want to run multiple campaigns at once. You can use the platform to gain more insight into the success of your current campaigns and identify areas for improvement. This is critical if you are looking to grow your business and become more effective in the process.
The Ultimate Decision
All things considered, we recommend that you opt for Marketo. Not only does it offer great value, but it is also better suited for the sort of campaign you might want to run. If you are looking for a platform that can help you automate your marketing efforts and gain greater insight into the performance of your campaigns, then Marketo is the way to go.