As a marketer, you are always looking for the next big thing. This especially holds true for lead generation as you want to find the tool that will allow you to generate more leads. One of these tools is called Clickfunnels and they have updated their webhook feature.

What is a webhook?

Simply put, a webhook is a piece of software that lives in between your website and your email client. When a visitor lands on your website, the webhook will send a notification to your email client. This could be anything from an engagement or lead generation form to an app that uses your phone number to log into their system.

What’s so special about a webhook?

Well, first of all, they are quite handy as you don’t have to set up any extra services or applications to use them. Second, they allow you to send automated emails when certain things happen on your site. For example, if someone fills out a lead generation form, you can send them an email telling them that their name has been passed onto an affiliate marketing team that will follow up with them.

How to Make the Most of Webhooks

So you have decided to try out a webhook. Congrats!

Now it’s time to put it to use and make the most of it. There are a few things that you can do to maximize the benefits of this software.

Use Specific Words

When setting up your webhook, you will be given the option to choose the words that you want to use. When sending automated emails with webhooks, you need to be sure to write emails that are relevant to the recipient. If you send out a mass email regarding your latest blog post, you may end up with a lot of people asking why they are receiving the email.

To prevent this, it’s advisable to use relevant keywords in your subject line and write individual emails to specific people. If you do decide to email your readers, make sure that you write something that will engage them. For example, if you are sending an email about your best-selling product, you can write something like,”Hi [name]! I noticed your interest in product X. It’s been quite popular this year and I thought that you may be interested in learning more about it.”

Put Things in Perspective

As a marketer, you want to stay at the head of the pack. This means that you need to be looking for the next big thing and you want to make sure that you are using all of the proper channels to find these leads. When you find a tool that you think can help you, make sure to look at the features carefully and compare them to other similar tools. This will help you determine which one is the best for your needs.

Sometimes it’s not easy to find the balance between many features and ease of use. When comparing the features of Clickfunnels vs. Webhooks, you will see that the latter has a lot more streamlined options. Although there are more than enough features to choose from, you can rest assured that they have thought of most of the conventional uses that you might have.

Do Some Research

As a marketer, you want to find the next big thing before your competitors do. To achieve this, you need to be sure to do plenty of research before purchasing any tool. First, check out its pricing, as you want to make sure that there is enough of a discount for you to make the purchase worthwhile. Next, look at reviews, as this will help you determine whether or not the tool is actually worth your time and money. Last but not least, check out the tool’s website, as this will often give you an idea of what the tool is and how it functions. Remember: not all flashy websites are made equal and you need to be sure to do your research before spending any money on a tool that you’ve never used before.

The Difference Has To Be Felt

As a marketer or business owner, you always want to find the next big thing. However, oftentimes you have to put your money where your mouth is and make the investment. When using a tool like Clickfunnels, you will quickly notice the difference in how you work as compared to working without it. For example, using Funnelback to create funnel emails for a fictitious company called When comparing the two email clients, you will see that the latter is much more streamlined and easy to use. In addition, if you have someone fill out a form on your website and you want to follow up with them, using a tool like CiviCRM will make the process much easier. In comparison, without using such a tool, you would have to go through and log in to each individual account and follow up with each one of them by hand. This could take a lot of time, especially if you have a large database to deal with.