If you’re looking to develop a marketing automation strategy, you’ll most likely want to consider investing in the tool known asClickFunnels. With over 2.5 million active users worldwide, the tool is consistently one of the most popular resources for webinizers (those who build websites) and digital marketers who want to streamline their work. If you’re unfamiliar, Webhooks are a special type of web content that allows other applications, such asCRM tools and email marketing platforms, to connect and communicate with your website.

In this article, you’ll discover the key differences between regular webhooks and ClickFunnels’ special type of webhooks, why you should care, and how to use them correctly.

What Are Regular Webhooks & Why Should You Care?

Webhooks are frequently explained as a way of connecting pieces of software (like HubSpot andMailChimp) to the places where your audience spends most of their time (i.e. their email inboxes and web browsers). When someone subscribes to a list, you can trigger an automated email or send a web link to a special offer. The idea is to bring value to your audience while also keeping them engaged. Creating value through marketing is a crucial component to growing an audience and eventually, making money online.

While this type of connectivity can be quite powerful, it comes with a few caveats. First, these webhooks only work with email marketing and sales software built with the same API (Application Programming Interface). If you have a bespoke email marketing platform, you’ll need to find a way to integrate with it yourself. Second, you’ll need to provide a bit of value in your emails to keep your subscribers engaged (e.g. you could include a discount code, or announce a new product launch). Finally, if you have a very large email list, you might want to consider using a tool likeMail Chimp to do your email marketing. The more subscribers you have, the more complicated it becomes to manage them all individually.

With those caveats in mind, let’s take a closer look at why you might want to consider regular webhooks versus ClickFunnels’ special type of webhooks.

The Advantages Of Special Webhooks

If you’re using an email marketing platform with a standard set of webhooks, you won’t have access to all of its features. For example, you won’t be able to personalize the emails you send out based on criteria you specify (e.g. a subscriber clicks on a certain link or opens an email from a certain sender).

ClickFunnels gives you the option of creating specialized webhooks for all of their major platforms (think: integration with Salesforce, HubSpot, and Pipedrive). This allows you to take advantage of all the awesome functionality these tools have to offer.

Creating a special webhook for each platform you use can be a daunting task. However, ClickFunnels handles all the technical stuff for you, so you’ll just need to set the parameters for each one.

Here are a few examples of what you can do with integrations built into the platform: