Many online businesses focus on the convenience of the customer, but what about the security of the customer? As a business owner, you’re always thinking about the next move and protecting your investment. So when it comes to your website and online stores, you’re looking for ways to increase their security and the comfort of your customers. For instance, do you offer two-factor authentication for your customers’ accounts?
You might be tempted to think that adding an extra layer of security for your customers on your own terms is not possible, but it’s a good strategy to keep in mind. This is where WooCommerce and ClickFunnels come in.
WooCommerce is the most popular and free e-commerce solution for WordPress users, enabling you to set up a store in less than 10 minutes. With thousands of plugins, eCommerce extensions, and themes to choose from, there’s a perfect match for every business.
ClickFunnels, the #1 tool used by online marketers to build sales funnels, enables users to create custom landing pages, collect email addresses, and automate follow up with leads.
Here’s how you can use these two popular products to provide a safe and pleasant shopping experience for your customers, while also growing your business.
The Power of Togetherness
When you organize a group of people with shared interests, you form a community. This is more than just a theory – it’s actually how WooCommerce and ClickFunnels work. When you register for a WooCommerce account, you’re given the option to join groups. These are spaces for members to share ideas, engage with one another, and find support when needed. You can find groups for anything from beauty to nutrition to tech and more!
WooCommerce and ClickFunnels are all about bringing communities together, whether it’s for support, inspiration, or just to find a like-minded individual who shares your interests.
Security Is Key
Security is always a top priority when it comes to your website and online stores. Unfortunately, many online businesses do not give much thought to security, which can leave them vulnerable to cyberattacks, spam, and account hijacking. With WooCommerce and ClickFunnels, you have the option of adding an extra layer of security that is as unique to your business as you want it to be. This may mean using a strong firewall, monitoring credit card transactions, or limiting the number of orders per customer.
There are numerous options to choose from when it comes to security, and you can integrate these tools into your existing workflow or opt-in for a fully automated system.
Two-Factor Authentication (2FA)
When someone creates an account on your behalf, they usually enter a username, a password, and an email address. Depending on your business, you may want to require additional verification in the form of a security code sent to the user’s phone via text message or generated via a mobile app. This is called “two-factor authentication” (2FA) and is a good practice that can help ensure the security of your customers’ account and that your customers feel as though they are experiencing a safe and secure online environment.
If someone is able to guess your password, they can gain access to all your account information including your orders and payment methods. In the event that your password is compromised, you can disable the account and notify the user via email. If someone is impersonating you, they would not be able to access your account as there is no password protection.
Matching Themes and Colors
If you’ve ever shopped at Kohl’s, you may have noticed that their clothing and accessories look exactly like those sold at other department stores. This is thanks to the matching theme and colors that they use throughout their stores.
Since WooCommerce and ClickFunnels are both built on the WordPress platform, you have the option of using the same colors and theme for your website. This can be a great way to create an identity for your brand without having to pay expensive branding consultants.
Personalized And Engagement-Rich Content
Customers enjoy content that is personalized and relevant to them. When someone visits your website, what would they like to see? Depending on your business, you might want to have a section showcasing products that are relevant to your niche. Alternatively, you may want to engage with your customers by having a blog where you write about topics of interest to people on your email list.
If you decide that you’d like to write a blog, you can use the free plugin to get started. Then, you can use the automated tools within WordPress to post new content as often as you like. When a blog is used effectively, it can be a source of inspiration for your customers, as well as a tool for building community.
WooCommerce And ClickFunnels Offer Multi-Channel Capabilities
If you sell your products and services online, you’ll need a website – and you’ll need a digital store. Even if you already have a store on your own terms, you may decide that it’s time to grow your business and take it online. When this happens, you can actually switch your store over to WooCommerce or ClickFunnels and still use the software you’re already familiar with.
This is a critical capability to have since almost all e-commerce solutions are designed to work seamlessly in either environment. This means you’ll be able to easily take your store’s data and functionality with you to the new platforms – regardless of whether you designed the store with a free platform or a paid platform like Shopify, BigCommerce, or Wix.
Faster Time To Market
With WooCommerce and ClickFunnels, you can quickly launch a store and start selling your products online. This can be a great way to attract potential customers who might not have considered your products had you not already established a presence online.
If you decide to go this route, you might want to consider using Shopify’s platform rather than going with WooCommerce or ClickFunnels. Not only do you get the advantage of already having an e-commerce store with Shopify, but you can use their themes and add-ons to give your store a polished, professional look.
Choosing a theme and additional plugins is all it takes to have a polished, professional-looking store in no time. Then, you can use the tools built into WooCommerce to start selling your products online, or you can turn to services like Shopify and GoDaddy to help you with taking your business to the next level.
More Data And Information
One of the biggest draws of WooCommerce and ClickFunnels is the amount of additional data and information they provide. Since these platforms store all your customer data and information in one place – the database – you have an opportunity to segment and target your users more accurately. This is particularly beneficial if you have a loyalty program or want to send specific offers to specific groups of customers.
Segmentation based on email activity and purchases is only the beginning. With these platforms, you have the ability to track key performance indicators, identify hot spots, and more. Analytics are integrated into the platform and provide you with all the information you need to operate your business effectively.
Conversely, platforms like Shopify and BigCommerce don’t store all that much information, which can make querying and analyzing data difficult without integrated tools. This is why many entrepreneurs prefer to use tools like Google Analytics to get the information they need.
WooCommerce and ClickFunnels provide you with a lot of flexibility when it comes to structure and appearance. The platform is designed to be flexible enough to match any business model or style. This can be a great advantage if you’re looking for a way to bring your personal stylings to your official branding.
You want to avoid using templates and cookie cut-outs when you can so that you have complete control over the design and appearance of your store. With WooCommerce and ClickFunnels, this is possible.
These platforms have many additional benefits, including security and speed. With multiple layers of security and several tools for speeding up your workflow, you can be sure that your data is safe. Furthermore, both offer a variety of free tools that can make running an online business more convenient.
More and more individuals and businesses are realizing the benefits of online stores and the impact they can have on a business. Since so many people and businesses are finding success with online stores, it’s important to keep security and privacy as a priority.