If you own an eCommerce store that sells clothes, accessories or sportswear, you know the struggle of getting people to click on your ads when they’re searching for something trendy.

Often, your organic search traffic is going to one of the top-ranking pages on your site, leaving little room for your ads to catch the eyes of potential customers. The good news is, you can actually afford to pay for ads on Google, and there are several options to choose from when it comes to getting people to click.

Affordable PPC (Pay Per Click)

One of the most popular and affordable options is Pay Per Click ads. Essentially, with this type of advertising, you only pay for impressions (i.e. when someone clicks on your ad). So, if you have a $5 CPM (Cost Per Mile) ad and 1000 impressions, you’ll pay $5. If you have a $20 CPM ad and 500 impressions, your payout will be $20. These ads are extremely easy to set up, and you can start getting results after just a few hours. They’re also easy to manage.

Display Advertising

With display advertising, you pay for each click on your ad (like a PPC ad, above) but you also pay per impression. So, if you have a 40×15 text ad and 1000 impressions, you’ll pay $40. If you have a 60×15 text ad and 500 impressions, your payout will be $60. These ads can be a bit more expensive than PPC ads but give you the ability to target specific audiences, choose the size, color and location of your ads, and test different versions of the ad to see which one performs best.

Cost-Per-Mille Advertising

For larger eCommerce stores, or if you have a popular blog, you can take advantage of the Cost-Per-Mille option on Google AdWords. Basically, with this option, you only pay for each 1,000 impressions your ad generates. So, if you have a $5 CPC (Cost Per Click) ad and 500,000 impressions, your payout will be $25. Don’t worry, you won’t be paying $5000000 for 500,000 impressions. Google will. When using Cost-Per-Mille, you should also consider investing in quality score tools like Trulio to see which ad versions perform best and cost less.

Social Advertising

If you’re running an eCommerce store or blog that attracts an older audience, you can take advantage of the many social platforms that exist to promote your product. Essentially, with social advertising, you pay for a like, share or comment on one of your social platforms. So, if you have a $5 CPM ad on Twitter, you’ll earn $5 for every like, share or comment. Pretty cool, right? You can track the performance of your social ads separately from your regular ads, so you know exactly which ones are gaining the most traction. And if you choose to, you can combine different types of social advertising, too.

As you can see, there are several different ways to get people to click on your ads when they’re searching for trendy clothes, accessories and sportswear. Once you figure out which one (or ones) work best for your store, you can start implementing the strategy.