If you are looking for a simple way to get started with a business, then you’ve probably considered creating a blog. Launching a blog can be a relatively easy way to get your feet wet and see how it feels running your own business. Even if you don’t plan on monetizing your site, you can use it to build credibility and connect with potential patrons.

The problem is that creating a quality blog takes a lot of work. Between figuring out the right content, finding the time to produce it, and promoting your blog, there is a lot that goes into creating an effective platform. Don’t get me wrong – it is possible to create a successful blog. It just takes a lot of work.

Enter ClickFunnels. What is ClickFunnels?

At its most basic level, ClickFunnels is a tool that helps entrepreneurs and businesses build websites. What is so great about this tool is that it takes all the complexity out of website creation. No matter what your experience level or skill set, you can use ClickFunnels to create a professional-looking web presence.

With ClickFunnels, you don’t have to be a pro to create a professional-looking website. You just need to know how to use the tool.

Why Should You Use ClickFunnels to Build a Blog?

There are a variety of reasons why you might want to use ClickFunnels to build a blog. Here are just a few:

  • No Experience Needed. The tool makes it easy to get started blogging. Just choose a theme and add content.
  • Cost Effective. It is possible to create a professional looking blog using free tools like WordPress and a few dollars for a Google Adsense account.
  • Flexible. You can create as many blogs as you need using the same account. The platform is totally flexible.
  • Accessible from Anywhere. No matter where you are in the world, you can easily log in from any device and start creating content.
  • Engaging. Visitors can engage with your content using a variety of methods. For example, they can leave comments on your blog posts, follow you on social media, or subscribe to your newsletter.
  • Pro-Active. Since your blog will be representing your business, you might want to consider using the platform to stay connected with your audience and promote yourself and your products.
  • Multi-Purpose. You can use your blog to educate your audience about your industry, provide them with entertaining content, or engage with them on a personal level.
  • Secure. Since your blog will be storing sensitive information (e.g., credit card numbers, social security numbers, etc.), you might want to consider using a secure blog platform like WordPress.com’s Business Blogger platform or create your own custom solution.

WordPress is incredibly popular among bloggers, website owners, and freelancers because it is free and open source. The popularity of WordPress is evidenced by the fact that there are over 250 million websites using the software. Furthermore, over 500 million Google searches are conducted each month using WordPress. This implies that if you are looking for a simple, free blogging platform, then WordPress is the tool to use.

How Does ClickFunnels Work?

To understand how ClickFunnels works, you need to know a little about digital marketing and website design. When a person visits a website, the browser notifies the server of the request. This is a fairly simple process called HTTP (Hypertext Transfer Protocol) communication. When a person clicks on a link or button on a website, the browser again notifies the server of the request. This is where most of the heavy lifting happens in relation to ClickFunnels. Once the server receives the request, it forwards it to a PHP (Hypertext Preprocessor) script that ultimately generates the page requested. It is at this point that most individuals’ knowledge of web design and coding ends.

The main advantage of this architecture is that it makes creating and maintaining a website fairly simple. For example, if you want to add a new page to your website, you will not have to contact a web developer to make the modification. You will simply need to log in to your account and modify the template. Finally, if you ever decide to take down a page, you can remove it with the click of a button.

Building a Quality Blog With ClickFunnels

Now that you are equipped with the basics of how ClickFunnels works, let’s discuss the steps you need to take to build a quality blog using the tool.

Step one: Create an account

The first step in creating a blog with ClickFunnels is to navigate to the dashboard and click on the Get Started button.

This will take you to the login page. Simply enter a username and password and click on Login.

You will now be on the dashboard. From here, you can add blogs, change the look and feel of your blogs, and do a lot of the basic stuff that comes with the platform. Don’t worry; you will be doing this mostly one blog at a time.

Step two: Set up your blog with a theme

After you log in, you will see a landing page with several blog themes that you can choose from. If you are looking for a simple, yet effective blogging platform, then take your pick from one of the many free blog themes available on the dashboard.

The choice of theme will ultimately depend on the look and feel of your blog. However, you should opt for a light color scheme with white background or cream color. These colors make the text easily visible and decrease the chances of the text being difficult to read. Keep the fonts small or average-sized and add a little texture using a background image or patterned paper.

Step three: Add content to your blog

Once you have your blog set up, it’s time to populate it with content. To do this, you will use the dashboard to add blog posts to your website. You can either choose to use pre-written content or you can write and post your own content.

If you opt for the former, then you can use one of the several blog post templates that come with the platform. These templates are completely customizable, so you can make them match your blog’s theme and color scheme. Once you have filled in the blanks, simply click on Create New Post to publish your content.

If you write and post your own content, then you will need to use your own images for background décor or use stock photos if you want to keep things simple. Remember that the photos you use for your blog posts need to follow the general rules of good photography. This means using natural light and keeping the colors accurate.

Step four: Promote your blog

The final step in building a blog is to promote it. You can do this using various methods including social media, SEO, and marketing campaigns.

The first step is to establish your blog as a go-to source for information on your industry. Pro-actively engage with your audience on social media using the hashtags and handles of your chosen industry. For example, if you are a financial advisor, you might want to use the hashtag #advisorchat or #financechat on Twitter.

SEO is an acronym for Search Engine Optimization. This process involves making your website more accessible to search engines like Google. To do this, you will need to modify the content of your website and connect the words and phrases you use on your blog with the products and services you offer.

The goal of SEO is to make your website more discoverable by potential customers who are searching for relevant information online. To find the right keywords, you will need to get familiar with SEO tools like Keyword Planner, which you can use for free on the dashboard.

Why Should You Work With SEO Agency Rand Fishbein?

Although you can run an effective SEO campaign independently, it is advisable to work with an agency. Working with an SEO agency will help you cut through the clutter and ensure you are using the right tools for your campaign.

Using the right tools will help you get the most out of your SEO strategy. For example, you might want to consider employing SEO tactics for your real estate company website, but you should not use them for your law firm’s site. This is because Google’s algorithm favors websites it considers to be “authoritative.” An SEO agency will help you find the right tool for the right campaign.

There are many benefits to working with an SEO agency including: