Hello there, this is Mike from Worldendurocanada.
I’m glad you’re here. In this article, I’ll teach you everything you need to know about creating a successful yoga business in Canada, featuring a fun and functional yoga store front that will make selling yoga mats and other accessories simple and enjoyable. Let’s get started.
Before you begin, you’ll need to make sure you have the following essential items:
- A computer
- Internet access
- A domain name
- Slim web hosting
- A custom-built website
- A marketing plan
- Yoga mats
- Yoga blocks
- Hot pants
- A good mood
To be able to sell the right products to the right people using the right methods, you need to be fully aware of what’s going on around you.
In a nutshell, the smartest thing you can do for your business is to follow the trends and harness the power of social media to effectively market your products.
One of the most significant advantages of being on social media is that you have thousands of highly-targeted potential customers just a few clicks away. With online shops like Clickfunnels, setting up a simple store is as simple as creating an account, choosing a store front, and adding products. From there, you can easily begin promoting your product, driving traffic to your website and social media channels. It’s a very convenient tool for any business, especially one like yours that is still relatively young and needs to get its foot in the door.
A Reputable Hosting Company
When it comes to keeping your yoga business website safe and secure, you want to be sure that your site is hosted by a reputable company.
The majority of online shops, especially those who sell B2B products, use web hosting companies that are based in Europe or the U.S.A.
If you’re looking for a Canadian host, be sure to check out Kapow Technologies, the preferred web host of Trada, the Toronto-based company I work for. We use them for all of our hosting needs and have had no problems. Give them a call and ask them about their 5-Nights free trial.
As your business grows, you’ll need a custom-built domain name that will continue to be your online store’s identifying mark.
You can register your newly chosen domain name with a reputable web hosting company such as GoDaddy, Bluehost, or Quad URL. When choosing your domain name, you want to make sure that it is short and easy to remember, yet unique and catches the attention of potential customers.
For example, if your store name is “Yoga Shoes Toronto,” you could create a domain name such as yogashoetoronto.com.
Slim Web Hosting
If you have limited resources and a limited budget, you’ll want to choose a web hosting company that provides quality service at a low price point.
One of the biggest costs associated with owning and operating a yoga business is paying for web hosting. You will need a platform to store your website’s content and a place for online customers to browse and purchase your products.
Slim web hosting is completely free and allows you to build a custom website with a store front or blog without having to worry about how much space you have on your web host’s server.
A Marketing Plan
To have any chance of being successful, you’ll need to have a solid marketing plan in place before you start investing in costly advertising campaigns or recruiting affiliates.
The first step in the process is to create a buyer persona and target audience that will fit seamlessly within your planned marketing campaign. You can use tools like Google Analytics to find the demographics and psychographics that are most likely to purchase your products. Look at the demographics that are driving traffic to your competitors to see what products they’re selling and how you can better tailor your own strategy.
From there, you can choose to use traditional avenues to reach your audience such as newspaper ads, magazine spreads, radio spots, or TV appearances. You can also use the internet to reach millions of potential customers with SEO, social media marketing, and blogging. While none of these methods are bad, you must remember that the more you invest in marketing, the more you’ll make. The only way to effectively grow a business is by being consistent.
Whether you operate an online store or you just have a blog, you’ll need a website. If your business is brand new, you might not have the money to invest in a beautifully designed and professional-looking site. That’s why I suggest trying a free blog platform like WordPress or Wix to get a feel for how a website should look and to give you a starting point for the material you post.
If you have a bit more money to spend, you can invest in a professionally designed site featuring state-of-the-art technology and the cutting edge of web design. If you’re looking for a quality, mobile-optimized site, you can’t go wrong with a service like Squarespace.
Yoga mats are a key component of any yoga studio, as they prevent injuries to the floor and provide a safer, more comfortable yoga experience for the practitioners.
Depending on the type of yoga you do, you can choose from several different brands of yoga mats, including natural fibers like coconut or tree fibers, as well as premium vinyl and cloth products.
To make your mats look more luxurious, you can decorate them with designs featuring flower prints, colorful bands, or solid patterns. To stay safe while on your mats, choose a brand that is slip-resistant. Most premium yoga mats are manufactured with a non-slip finish that protects the floor and ensures your safety while in meditation or asanas (poses).
Like yoga mats, wearing bandanas while practicing yoga can protect your throat from damage and stay fresh during your stay in the studio. Like yoga mats, bandanas can be used to decorate your yoga studio and serve as a stylish accessory for both men and women. You can choose from several different bandsana patterns to fit your business’s branding. If you don’t have the money to invest in a high-quality, branded bandana, you can easily make your own.
You can use a tool like Cafébond to print a custom bandana in any color or pattern you choose. You can opt to have the bond signed and dated or leave it blank so it cannot be traced back to you.
Bikinis are an essential part of any beachy-type setting, whether you’re relaxing by the pool at a resort or just spending a day at the beach with your family. They provide a simple yet elegant way to cool off while on a hot summer day and also protect your modesty when washing your towel. If you don’t have the budget for a full-fledged bikini, you can choose from an entire range of inexpensive, yet highly practical and fashionable, mini-bikinis.
Bikinis come in all shapes and styles, so you’re sure to find one that will catch the eye and compliment your silhouette. When selecting a bikini for your upcoming vacation, bear in mind the style and size of the beach you’re going to.
For example, if you’re going to a resort in the Mediterranean, you might want to choose a classic one-piece with a high-waisted option. If you’re going to a beach in the U.S. or Canada, you might want to choose a trendy two-piece with built-in braze.
Yoga blocks are indispensable for creating a safe and propitious yoga environment. They’re used to prop up your legs and keep your spine straight as you do your asanas. Blocks come in all shapes and sizes, so you can choose a pair that will fit comfortably in your hands while still providing the support you need to practice efficiently.