The Pop-Up Window is one of the most common annoyances when using a website or mobile application. The little dialog box that appears when you click, tap or scroll on an element of the page is usually an alert to tell you that there’s more content available, or an option to subscribe to a newsletter, or some other call for action. They can be useful for drawing attention to an important feature of the page, but the annoyance factor makes me want to close them as soon as possible.
Thankfully, with a little Help from CF, we can close these windows with a single button click. Let’s have a look at how.
Set Up Your Funnel
Before you start building your button, you will need to set up a funnel on your account. You are given the choice of a free starter account or a paid account when you create an account with ClickFunnels. You can use the free version to get started and then upgrade to a paid account when you feel you’re ready.
The first thing you will want to do is choose the type of content you want to use for your funnel. Do you want to use video, or text only? What are your leads going to see first, images or text? What’s your bounce rate like? These are all important questions, and the answers will dictate how you design your funnel and what you should include in it.
Use Your Email To Build Your Button
The best and most efficient way to build a button is through an automated email program like MailChimp or Aweber. All you need to do is put in your email and a name for the button, and voila, you have a button that will automatically send an email to your list. The name you give your button will show up in the email, so make sure that you use your own name or a unique handle that will make it easy for people to find your button.
Now that you have your funnel set up, you can move on to the next step.
Building The Button
While you’re at it, you may as well create a small piece of marketing material to go with your button. I like to keep things simple and keep the design as easy to understand as possible. My standard design for a close button is a circle with a line going through it. This is simple but effective and memorable. You can put a face on your button if you want, like a cartoon character or a person, but the circle keeps it simple and recognizable.
With your funnel and button in place, it’s time to test your combination in real life. I suggest using a free service like Hotjar to log every single activity that happens on your site, including all the visitor’s actions (such as which page they come from, what campaign they were on when they got there, and more).
Instagram is one of the biggest platforms in the world, and it’s only getting bigger. The more content they can get, the more people they can reach. One of the best things you can do for your Instagram is to have a ‘free trials’ offer. If you use an offer app like Bitly to shorten links, you can create a special coupon or discount code that leads to a page with a “get started for free” banner on it. That’s all it takes to get that initial trial going. You can even specify an expiry date for the code, so it won’t work after a certain date. This way, you’re bound to get a few people to try out your product or service, and the rest will hopefully remember you in a good light when it comes time to renew their subscriptions or make a purchase.
Whether you want to call them “lead magnets” or “soft sells” (I like the latter because it feels less “hard sell” and more like a natural progression of the conversation), these are free trials that work like a charm.
If your product or service is good, cheap and easy to create, I suggest you try giving it away for free initially and then monetizing it down the line. You may not like to admit it, but I’m sure you’ve encountered a website or app that you’ve found very helpful and which you eventually decided to pay for. People call them “conversion factors’,” but it’s really just good old-fashioned ROI (return on investment). You get what you pay for, and in most cases, that’s a good thing.