Managing a retail store can be very stressful. There are so many things that can go wrong. From inventory control to ordering, marketing, and pricing – the list is endless. When you’re taking orders over the phone, there’s also the added pressure of having to keep the customer satisfied while still making sure that your employees are treated fairly.

The Good & The Bad

On the plus side, with the help of a task management software like ClickFunnels – which we’ll discuss in more detail below – you can manage your retail store efficiently and effectively. When orders come in, you can quickly determine how many you have in stock and whether or not you’ve been paid already. You can then follow up with the customer to make sure that their order was accepted and if not, try to resolve the issue.

On the bad side, showing the total amount that’s due to a customer isn’t always easy. After all, when you’re taking the order over the phone, there’s no way for the customer to physically hold the item that they’re purchasing. Instead, they’ll need to trust that the amount they’re paying is the right amount and that you’ll deliver the item as promised. This, of course, can be easier said than done. You can end up disappointing your customers if the order total isn’t something that they expect to see and it takes you longer to get the cash than they were told. In these situations, you can only truly restore their trust by delivering on your promises and following up with them after the order to make sure that everything is okay.

Why ClickFunnels

Before we dive into the various ways in which ClickFunnels can help your retail store, let’s take a minute to discuss why you might want to consider using this particular piece of software. For starters, it is completely free. There’s no up-front costs or hidden fees like most other platforms. In addition, you don’t need to have a lot of experience to get started. Many of the applications features make it easy for even non-techies to use. The best part is that all the hosting is done for you. You won’t need to worry about purchasing, installing or updating any software on your own. Everything will be taken care of by the platform.


ClickFunnels offers a variety of features that can help your retail store run more efficiently. The first is the ability to create multiple pricing pages. You can create a page that has an introductory price and then another that has a different price listed. The great thing about this feature is that you’re not limited to two prices. You can create as many pages as you need and can even edit them at any time. This is a great feature for those who want to change the prices of their products at a whim. Another feature worth mentioning is the ability to provide different discounts for different groups of people based on their roles within your company or organization. For example, you can give 10% off to customers who check out your store’s website but if they call you directly, you can give them 15% off their order.

Another important feature to consider is the ability to email follow-ups. Regardless of whether or not the customer comes back and makes a purchase, you can be sure that they’ll hear from you. With every order, you can set the stage for a series of future communications by sending a variety of emails including:

  • An order confirmation email
  • A follow-up email a few days later
  • Another follow-up email a week after that

In each case, you can use the email to let the customer know that you’ve received their order and that you’re now processing it. In addition to confirming the order, you can use the email to ask any questions that might come up and to notify them of any changes to their order (especially if it’s been a while since they last communicated with you).

ClickFunnels also provides some additional features that can make taking orders much easier. For example, it allows you to add pictures of the item that the customer is ordering. This is great for customers who haven’t seen the item before or who are uncertain of what it is that they’re ordering. In these cases, it can be helpful for you to show them a picture of what they’re buying. In addition to adding pictures, you can also add prices, discounts, and additional information like flavors and sizes to each product.

How it Works

Now that you’re equipped with the basics of what ClickFunnels can do for your retail store, let’s discuss how it works. First, when a customer comes to your website and initiates an order, they’re taken to a special order page where they can enter their information. Once they’ve entered their information and made payment, their order is verified and then automatically sent to the fulfillment center. From there, you can track your order and follow up with the customer as needed. If you’ve added pictures of the item, they can also follow the progress of their order from beginning to end. This, of course, is much more efficient than trying to follow up with each individual customer individually to ask about their order.

To start taking orders, visit and click the big green button that says “Get Started Now”.