SquirrelMail is a free and open source email marketing tool that allows you to create and send beautiful emails with no frills. While it was originally designed for bloggers and journalists, anyone can use it to create and send professional-looking emails for free.

It works by combining a simple form with a drag-and-drop editor that gives you perfect control over the look of your email and makes designing emails a fun and creative process. Once your email is ready, you can schedule it to be sent out to your contacts or subscriber base and track the open and click rates through to see exactly what is working and what needs to be changed to be more effective.

If you’re looking for a simple yet effective way to generate more leads, sell more products, and grow your business, then check out SquirrelMail today.

The Basic Forms Interface

The form part of the tool is pretty self-explanatory. When you create an email with SquirrelMail, you have the option of including a simple contact form with a vanilla email template that is populated with the fields you specify.

You can choose between a traditional email format or a video format for your videos (just make sure that you have the proper permissions laid out before you start shooting). You can even choose to have a booking form on your website with the email as the trigger for the booking (just make sure that your website is built to handle large volumes from incoming traffic).

One of the best parts of the contact form is that you can actually preview the email that you have created without having to send it out. This allows you to check the aesthetics and make any necessary changes before hitting the send button.

More Than Meets The Eye

Not only does SquirrelMail come with a barebones contact form but it also has several advanced options that you can utilize to grow your email list and make more money.

The biggest strength of the email tool is how customizable it is through extensions. An extension is a module that you can add to your email to make it more engaging or solve a specific problem. While there are a ton of extensions available in the app’s gallery, you can also create your own extensions using the Javascript API.

You can use built-in extensions such as the image gallery or the video extension to display images or videos in the emails that you send out. You can use the SendGrid extension to quickly send large attachments to your subscribers (up to 5 MB).

You can also utilize the SendinBlue extension which is designed to make sending and reporting on email campaigns simple and effective.

Or you can develop your own extension to solve a specific problem. Did you know that you can create an extension to show your subscribers only the latest articles? Or to display stats about the recipient’s email activity (sent emails, opens, clicks, etc.)?

With all the different fields that you can use in the contact form, there is bound to be something out there that can help you solve a problem.

Keep in mind that not all extensions are created equal. Some require coding and other don’t (like the gallery). It’s up to you to decide which one you want to go with.

SquirrelMail for Marketers

If you’re a marketer and want to utilize tools that can help you test and analyze the results of your emails, then check out the full-featured version of the app.

This version of the app allows you to test emails with A/B testing, track opens and clicks with the full URL, and get powerful data about your email performance in real-time through detailed reports.

If you have a team of marketers working together on email campaigns, then you can assign individual permissions to each one so that they can work independently.

You can create multiple email templates to use as baseline or starting points for your A/B testing and then customize them with the fields that you want to use in your tests. This makes creating and sending out test emails a whole lot easier.

Takeaway

If you’re looking for a simple yet effective way to generate more leads, sell more products, and grow your business, then check out SquirrelMail today.