When you’re deciding which of the many blogging platforms to use, there are several important things to consider. Do you want a free blogging platform or do you want to pay for each post? How many posts per day do you want to be able to publish? What type of posts do you want to be able to write? The answer to these questions may very well lie within the world of WordPress, Blogger, and other platforms¬†for blogging. However, if you’re looking for a free platform, then perhaps ConvertKit is the right tool for the job.

Deciding Between WordPress, Blogger, and Other Blogging Platforms

One of the most important things to consider when choosing a blogging platform is whether you want to go with a free blogging tool or a paid blogging tool. There are several good reasons why you might want to choose the former rather than the latter. For starters, you might want to consider the quantity and quality of the content that you’re able to generate using a free blogging platform. Let’s take a look at the three biggest and arguably most popular free blogging platforms, namely, WordPress, Blogger, and Medium.

WordPress

As the name would suggest, WordPress is the de facto standard for blogging platforms these days. It’s been around since 2007 and is one of the most popular content management systems (CMS) available. According to WordPress.com, there are currently more than 62.8 million blogs on the platform and the community is constantly expanding.

When it comes to free blogging tools, you’re pretty much guaranteed to find a suitable WordPress solution. It’s highly customizable and there are countless themes and plugins available to help you improve the appearance of your blog. As a beginner, you’ll probably want to begin with the basic version of WordPress, which is completely free. As for the security of the platform, WordPress takes security very seriously and regularly updates their software to ensure that it’s always as safe and secure as possible. According to them, no hacker attack has ever been successfully carried out against WordPress and they’re definitely doing something right.

Blogger

Back in 2009, blogger was the dominant force in the world of free blogging platforms. Since then, the platform has seen its share of decline in the face of competition from WordPress and later, Instagram. As the name would suggest, Blogger is a simple yet extremely powerful blogging platform. It’s actually owned by Google and is the world’s 3rd most popular blogging tool. As of December 2018, there were more than 16 million blogs on the platform and it’s one of the most user-friendly blogging platforms available. To give you an idea of the type of content that you can create with Blogger, take a look at this blog post by Matt Cutts from the Google Panda team.

One of the things that makes Blogger unique is its customizability. You’re able to fully customize the appearance of your blog with a wide range of templates, colors, and fonts. To give you an example, if you want to create a professional-looking blog with a minimalistic design, you might want to consider taking a look at the blog templates available for Blogger. As for the security of the platform, Blogger takes security very seriously as well and regularly updates their software to ensure that it’s always as safe and secure as possible. According to them, the platform is nearly impossible to hack and any attempt to do so will be discovered immediately.

Last but not least, let’s take a quick trip back in time to when Facebook was a small town called Burroughs. On October 23rd, 2007, Facebook celebrated reaching 500 million monthly active users. Since then, the social media giant has continued to grow and now has more than a billion monthly active users.

One of the reasons behind Facebook’s rapid ascent is their unique approach to engaging their audience. While other social media sites focused on showing off new content, Facebook’s goal was to create a space where users could come back time and time again to interact with brands.

Medium

Last but not least, let’s talk about Medium, which is owned by Twitter. It’s been around for a while now, having originally launched back in 2011. Since then, it’s grown rapidly and today, more than 20 million blogs are published on Medium.

When it comes to free blogging tools, you’re going to find many platforms similar to Medium. However, what sets it apart is its focus on quality over quantity. Just as Twitter focuses on disseminating quality content from influential people, so too does Medium.

When you’re on the platform, you’re greeted with a short blog post from a prominent member of the community. It typically contains a handful of well-written and researched articles on a variety of topics. For example, this blog post by Oliver Burkeman from the Guardian News & Media group is a great introduction to the many features of Medium.

The design of Medium is clean, minimalistic, and simple to follow. Because of this, it’s ideal for anyone who wants to get their message across quickly in a compelling manner.

As for the security of Medium, it’s a bit harder to find good news here. The platform has historically had a number of high-profile security issues that it’s had to address. However, since then, they’ve made major improvements and today, the security of the platform is very good.

What’s more is that they’ve also adopted new measures in an attempt to raise the bar even higher. For example, now, all new Medium users must reset their passwords every 60 days.

Which One Is Best?

As we’ve established, WordPress, Blogger, and Medium are the big three when it comes to free blogging platforms. Each one has its unique strengths and weaknesses which you might want to consider before choosing one over the other.

If you’re looking to create a professional-looking blog with a minimalistic design, you could do a lot worse than look into WordPress. The software is free, open-source, and extremely user-friendly. What’s more is that you’re able to find many pre-designed blog templates that you can simply download and install on your own website. To give you an idea of the range of features that WordPress has to offer, let’s have a quick look at this YouTube video by Cody Brown, an expert WordPress user and founder of the Agency Design Blog. In this video, he walks you through the steps to create a fully functioning WordPress blog in less than 10 minutes.

WordPress also offers a wide range of premium themes and plugins that you can use to completely redesign the look of your blog. When it comes to security, WordPress takes this very seriously and regularly updates their software to ensure that it’s always as safe and secure as possible. For a beginner, this probably makes WordPress the perfect choice since you can always find a suitable and free blogging platform to help you get started with.

On the other hand, if you’re looking for an easy-to-use and incredibly secure blogging platform, you could do a lot worse than look into Blogger. After all, the name suggests itself: it’s the simplest and most basic of the three blogging platforms we’ve discussed so far. What’s more is that all you need to get started is a free Blogger account, which you can find here.

As for the design of Blogger, it’s extremely minimalistic and at the same time, fairly sophisticated. This makes it the perfect fit for anyone who’s looking for a blogging platform with a simple yet elegant design. What’s more is that the layout is completely customizable and you’re able to choose from a wide range of colorful templates, all of which are mobile-friendly.

Speaking of mobile-friendliness, you should know that most themes and plugins available for Blogger are mobile-friendly, which means that they automatically adapt to fit the form factors of different devices, including smartphones and tablets. This is one of the major benefits of Blogger; it makes the platform incredibly mobile-friendly and thus, ideal for anyone who wants to write a blog and engage with their audience from anywhere.

Which One Is Most Valuable?

The truth is that none of the above is perfect for everyone and at the end of the day, it’s almost impossible to answer this question. Each one has its unique set of features which make it a valuable addition to your blogging toolkit. Ultimately, it depends on your personal preferences and how important security is to you.