Have you ever wondered what the difference between a successful business and a business that struggles year after year is? It’s difficult to put into words, but you’ll know it when you see it. The difference between the two is the sales funnel. To put it simply, your sales funnel is the path that visitors take to become customers. When a visitor comes to your website, the goal is to turn that visitor into a customer. That customer may make multiple purchases before becoming a paying customer, but the original goal was to get them to become a customer in the first place. It’s often said that you can’t truly understand or grasp how important your sales funnel is without first understanding the meaning of the word “funnel”; it’s where the name comes from. Before you begin creating your sales funnel, it’s important to understand what it is and what it isn’t.
What is a Sales Funnel?
To put it simply, a sales funnel is a path that leads to a conversion. Think of a funnel as a bucket with a hole in the bottom. The bucket is filled with all the visitors that come to your site. As they scroll down the page, they’ll notice something appealing about one of your products or services. Once they’ve seen it, they’ll be motivated to click on it or continue scrolling. That’s when the magic happens. They’ll enter the hole at the bottom of the funnel and eventually drop down into a conversion (an order form, a lead generation form, a sales page, etc.). Once they’re in conversion, you can follow up with them via email or phone call to make them a paying customer. At this point, they’ve gone through the entire funnel and are contained within it. You didn’t intend for them to make it all the way to the top of the funnel, but that’s where you end up with a successful funnel.
Why is it Important to Have a Good Sales Funnel?
Have you ever visited a website and seen a product or service that you’re genuinely interested in? You navigate to the website, read the reviews, and watch the video all without making a purchase. At the end of the day, you feel like you’ve gained enough information to decide whether or not to purchase the item. In many cases, that’s all it takes. You’ve entered the funnel (information gathering phase) and now you have to push one way or the other (decision-making phase). If you want to move forward, you have to “decide” to purchase the item, and the visitor is contained within the funnel. In less than ideal cases, the decision may not be easy and the visitor might bounce out of the funnel without taking any action. This is why it’s important to have a good funnel. You don’t want to leave any stone unturned because there’s a chance you’ll lose an interested customer. As a business owner, this is your most important customer and you don’t want to lose them. Putting in the effort to create a good funnel means everything. It means you’re taking the time to understand your visitors’ needs and wants, and you’re creating a smooth (and hopefully, enjoyable) path to conversion.
How Do I Create a Sales Funnel in Clickfunnels?
Creating a sales funnel in clickfunnels is pretty easy. After you log in to your account, click on the blue funnel icon in the upper right-hand corner of your screen. From there, you can choose which phase of the funnel you want to work on (information gathering, decision-making, or conversion). Once you make this selection, you’ll see a map of all the funnels you have created. Simply click on the one you want to work on and you’ll be taken to that phase. To start creating your sales funnel, click on the information gathering phase. This will take you to a blank slate where you can start building your funnel.
What Should I Put In My Sales Funnel?
There are many stages to a sales funnel, and each one is vital. You don’t want to skip over any of them because they play a crucial role in getting your visitors to take action. Below, you’ll find a list of everything that should be included in your funnel. Be sure to add your call-to-action (CTA) to the end of each item.
- Facebook Comment
- Twitter Card
- YouTube Video
- Back to Top
The more you put in your funnel, the better. Sometimes, less is more. The less you put in your funnel, the more effective it will be. Your headline should be something attention-grabbing, inviting the reader to learn more about your product/service. The shorter your headline, the more focused the reader will be on what you’re offering. Shorter headlines usually work better because they grab the attention of the reader.
Getting Visitors to Engage
Your headline should also be relevant to the reader. If you want to grab their attention, use a headline that’s engaging. Eye-catching headlines can lead to successful funnels because they compel the reader to click on the article. When they enter your funnel, they’ll be faced with a decision: do they want to learn more about your product or service?
If you’re writing for a business owner, consider their needs. What do they want to learn? What’s their pain point? What makes your product different from the others? Create a short list of benefits (features) and ask yourself these questions to figure out what would make a good headline for your business. You might come up with a catchy slogan or a funny quote that perfectly sums up your product or service. These are tried and true ways to grab visitors’ attention.
Build Trust With Your Audience
Your job as a business owner is to build trust with your audience. Your product or service might be the best in the world, but if you haven’t earned their trust, how can you guarantee they’ll love or like what you have to offer? You can start by adding value to your content. People want to work with businesses they know will add value to the conversation. Think about the value you can add and how you can provide concrete evidence to back it up. Consider writing a case study on your product or service. If you can, conduct interviews with other businesses that are using your product/service and get them to add value by commenting on how you can improve your offering.
Consider the Parts of Your Funnel
Your sales funnel should have a head, body, and footer. The head (the very first thing a reader sees when they land on your site) is what’s commonly known as a blog post or an article. In reality, a blog post can be considered a mini-sales funnel. The head is what you’d consider the “trigger” for the reader to enter your funnel. What are you inviting them to learn? What are you trying to persuade them to do? The body includes everything in between (read the entire post). Think of your body as your “middle layer.” When you’ve got a blog post, you’ve already got a body (the entire post should be considered the body). The footer is what’s at the very end (bottom) of an article or blog post. This is where you’ll put your call-to-action (CTA). The CTA should be short and sweet – like the headline you wrote at the top of the article or blog post. You can also add a hyperlink to a sales page or an email subscription form (more on that later).
Make it Easy
Imagine you’re reading this post on my blog. You want to grab some lunch and on your way to Chipotle, you decide to check out a store selling essential oils. Once you navigate to that store, it would be very easy for you to make a purchase. All you have to do is click on the item you want and enter your payment information. The entire process should be as easy and as quick as possible. If you want to move through the purchase process as quickly as possible, create a quick, accessible funnel.