A landing page is one of the most popular pages on a business website. The idea is simple – you want to get the user to scroll down to the bottom of the page so that they can either subscribe to your email list or download a product that you promote in the landing page.
What is even more exciting is that you can create a landing page in just a few minutes within the ClickFunnels dashboard. You’ll still need the help of an expert web designer to build a stunning looking landing page, but you can certainly use the helpful tools that ClickFunnels provides to move around and get the job done quickly.
Let’s have a look at how to create a landing page in ClickFunnels.
Step 1: Create a Standard Landing Page
The first step is to create a standard landing page. Go ahead and do that by clicking on the “Create” button within the dashboard. This will take you to the standard page within the ClickFunnels library. This is where you can find all of the different types of landing pages that you can create.
You can, of course, use the name “Landing Page” within the page’s headline.
You don’t need to give it any further description other than the name because, once created, this page will be the starting point for all of your future landing page creations.
Step 2: Customize the Page’s Layout
Having a standard landing page is a good start, but you can always make it better by customizing the page’s layout.
Go to the “Components” section and you’ll see several icons that you can use to tweak the page’s appearance. These include:
- H1 (the first H1)
- H2 (the second H1)
- H3 (the third H1)
- HR (the Horizontal Rule)
- Custom Background
- Embedded Video
Depending on how much time you have and how creative you want to be, you can always use one of these sections to make the page look unique and individualized to fit your brand.
Step 3: Add a Call to Action
Next, you’ll want to add a call to action to the landing page. A call to action is something that gets the user’s attention and encourages them to take a specific action – subscribe to your email list, for example.
Within the main panel of the page, click on the “Add a Call to Action” button. This will get you to a screen that allows you to add a text link and/or an image that will serve as a call to action.
The best part about call to actions is that they are always relevant and interesting to the target audience for your website. When someone clicks on the call to action button on your landing page – whether it’s an email sign-up form or a download button for a free product– your web designer will have a clear idea of what action the user should take.
Step 4: Add Content
Finally, you’ll want to add content to the page. This can be in the form of a bulleted list, a table, or anything else that you can imagine.
Content is critical for any landing page and should match the target audience for your site. If you are looking for customers in the UK, for example, you might want to add content in the form of a bulleted list of products that are specifically tailored for the UK market.
You can add content below the fold in the page’s main panel. When done correctly, you shouldn’t have to scroll down far to see the content. As a general rule of thumb, strive to keep your content above the fold so that it’s always visible without the need to scroll down.
Step 5: Save and Exit
Once you’re done with the main panel, click on the “Save” button at the top of the page to save your work.
You can also click on the “Exit” button to return to the dashboard or simply close the window to save your work.
Now that you’ve got your standard landing page ready to go, you can always return and make edits – it’s as easy as pie!