You may be familiar with the concept of a landing page. This is the first page you’ll see when you visit a brand’s website, an online store, or even an app’s homepage. You aren’t required to use a landing page to optimize your website or app. However, a landing page can be a useful tool in your optimization strategy.
Why Should I Use a Landing Page?
A landing page may not seem essential, but it can be a useful tool in your digital marketing strategy. First, a landing page will give you a chance to grab the attention of site visitors, encouraging them to stay longer and learn more about your product/service. Second, a landing page will allow you to conduct A/B testing. Third, a landing page can be used to communicate key messages to site visitors. Finally, a landing page can help you measure the success of your marketing efforts.
How Do I Create a Landing Page?
A landing page can be created in several ways, but none of them are difficult. First, you can use a tool like WordPress to quickly and easily create a basic landing page. Alternatively, you can use a tool like Clickfunnels to build a fully functioning, branded landing page in no time.
Before we get into the nitty-gritties, it’s important to know what you’re looking for. Are you looking to create a lead generation page or an engagement page? A lead generation page will often times focus on promoting a signup form or an opt-in box, while an engagement page will try to maintain a relationship with your site visitor, encouraging them to continue onto another page.
What Should I Put In My Landing Page?
A landing page is a blank canvas, so you can put anything you want in it. However, you do have some general guidelines to follow. One of the most important things to put in your landing page is valuable information. If you want to learn more about lead generation and conversion, check out these 20 marketing tips from experts.
Aside from valuable information, you also want to put something that will make the site visitor feel that they’ve discovered something new and that will compel them to want to learn more. In order to do this, you should provide some meaningful value, while keeping the value high. For example, if you’re selling kitchenware, you may want to include a list of some of the brands that you represent or promote. If you’re trying to grow your email list, you could include an opt-in form or a sign-up form, with an incentive for visitors to enter their email address (e.g. a discount code).
How Do I Make My Landing Page Stand Out?
If you want to get the attention of potential customers, you need to stand out from the crowd. Fortunately for you, we’ve got some tips to help you do just that.
Use Visual Media & Contrast
When designing your landing page, you should put a lot of emphasis on creating a good visual impression. One of the simplest ways to do this is to use images and videos to highlight key points. When someone lands on your website, they’ll only have a short amount of time to absorb all of the content. If you want them to stay for a while and learn something, you should make sure that they’re interested in what you have to offer. One way of doing this is by using images and videos to draw their attention. During this time, they may not even have time to read the text on your page, so presenting it in a way that they can absorb the most value is vital.
Anchor Text, Headings, & More Images
When someone lands on your webpage, the first thing they’ll probably do is read the text at the top of the page. In order to capture their attention, you should provide them with relevant and detailed information in a way that isn’t too overwhelming. If possible, you should also use subheadings and paragraphs to break down the information. Make sure that each piece of information contributes in some way to helping the visitor understand your product or service better.
Alongside the text, you should also include images. When someone visits your site, they’ll quickly scan the page, looking for relevant images to help them understand what you’re explaining. If possible, you should also use a/b testing to see which images work best for specific parts of your landing page.
Colors, Fonts, & Typography
Depending on your website’s or app’s theme, there are a few elements of design that you may want to keep in mind when creating your landing page. One of the most important things to consider is colors. If you’re using an image-based platform like WordPress, using a complimentary color scheme can help draw the attention of the viewer. In order to set the right tone and create the right mood, you should choose colors that are associated with success, accomplishment, and money.
On the other hand, you may want to consider using a darker, almost monochrome color scheme for your text, as this will make it easier for the reader to absorb the information. In terms of fonts, if you’re using an image-based platform like WordPress, make sure that each element is set in a different font, so that it doesn’t look like you’re just using a single font for all of the text.
Along with color and font, you should also pay attention to the structure of your text. If you’ve got a lot of text, make sure that it’s broken up into smaller chunks. When someone visits your website or app, they’ll have a hard time absorbing all of the text in a single reading. By using smaller chunks of text, you’ll be able to capture their attention and make them stay longer to learn more about your product or service.
Where Should I Post My Landing Page?
You should post your landing page on the most high traffic, yet relevant, website directories and forums that cover your niche. For example, if you’re targeting real estate agents, you may want to post your page on realtytrac.com or nwpr.com. If you’re looking to grow your email list, you may want to try using some of the big mail platforms, like MailChimp or HubSpot.
In addition to posting your page on high traffic websites, you should consider trying to get a link to your landing page from as many high-quality, authoritative websites as possible. If you want to learn more, try researching citation sites like Google Scholar.
How Do I Measure The Success Of My Landing Page?
Aside from helping you design a better landing page, a well-thought-out analytics plan can also be a great tool when it comes to tracking the success of your efforts. When it comes to measuring the success of your marketing efforts, you should track just about everything imaginable. For example, if you have a landing page for a product review website, you may want to track the following:
- The number of visitors to the page
- The number of people who completed a form, download a file, or clicked on a link
- The number of people who converted, i.e. went onto another page, completed a form, or took some action
- The number of times the page was viewed
- The bounce rate, i.e. the number of people who came to the page, but then left immediately, as compared to the number of people who stayed on the page for the full length of the visit
- The time of day when the visitor most often lands on your page, as well as the pages they visit after yours
- The fact that your page is listed on multiple websites
- Any other data that you believe might have an impact on your conversion rates, such as the quality of your copy, the positioning of your form, or the design of your page
As you can see, there are a lot of ways you can track the success of your landing page. If you’re looking for a quick overview of how well your page is performing, you can use something like Google Analytics to get all the stats in one place. With these analytics tools, you’ll be able to track all the important information, such as the number of times your page was viewed, the time of day it was most often visited, and more.