You’ve probably heard of the “Hangout Hotline”. This is the number you call when you want to chat with people who are online right now. It’s usually a good idea to call it when you want to talk to someone in particular, or when you want to chat with someone who is online at that moment. Most people know that they can get email notifications when someone calls them on the Hangout Hotline, but did you know that you can get email notifications even when people message you on social media websites?
We’ve all been there. We’ve all seen those pesky ads on social media websites that try to sell us something. Sometimes these ads are so annoying that we want to send them a quick message to tell them “no thanks” and unfollow them. But if you use email notifications, you’ll get a small message every time a new blog post is published, tweet is tweeted, or Instagram post is commented on.
Here are some reasons why you may want to consider using email notifications:
Saving Short Messages
The most important reason for using email notifications is that you can shorten your messages. Twitter has a character limit for tweets, and most social media websites do as well. Facebook is even more strict; it has a limit of two hundred characters for status updates.
If you’re on a computer, you’ll probably notice that there are buttons at the end of every web page that let you shorten the current URL. If you want to send a short tweet, you can use the button at the end of the page to do that. Shortening messages is a great way to save space on social media websites. If you have a lot of content to share, you can use the URL shortener to create short links to share on social media websites.
When someone clicks on one of these shortened links, they will be taken to your website, because you have a short link that directs to a specific webpage. You can use this to your advantage, by creating a landing page where they can subscribe to your newsletter, find updated information about your products and services, or simply learn more about you and what you do. This type of short link is often referred to as a “short code” or a “short URL” and they are a fantastic way to save space on social media sites. Of course, you can also use your own domain name instead of a short code.
One of the biggest benefits of using email notifications is that you can send targeted messages to specific groups of people. This is a great way to improve brand awareness and create focused campaigns for specific tasks like subscriber acquisition, customer service, and marketing.
Instead of broadcasting your message to the entire Internet, you can send a targeted message to a group of people who have expressed interest in your product or service. This type of campaign can be extremely effective if you use the right tools.
You can use tools like MailChimp, HubSpot, and Pardot to create email campaigns and analyze their performance. You can segment your lists by name, location, and a variety of other attributes.
This is a lot more effective than simply blasting out an email to every inbox. You can use email campaigns to follow up with customers who have already subscribed to your list, or to introduce them to additional offers and discounts.
If you decide that you want to do more than just send a newsletter once a week, you can use email campaigns to make weekly, bi-weekly, or even monthly calls to action.
Another benefit of using email notifications is that you can track the conversion rates for each email campaign. You can see how many people opened your email, how many people clicked on a particular link or called a phone number, and how many people filled out a form.
You can use these numbers to determine the effectiveness of your campaigns and to optimize the next one. If you’re looking for an email marketing software, try out HubSpot or MailChimp. With these tools, you won’t need a website just to send out an email newsletter anymore. You can also integrate your email marketing with your social media platforms, so when you post on social media websites, your subscribers will get an email notification about the new content.
Decreased Unsubscribe Rates
One of the biggest complaints about email marketing is that people unsubscribe more frequently than they subscribe. If you use email marketing to broadcast weekly newsletters, you’ll notice that the unsubscribe rate is always higher than the subscribe rate. People want to unsubscribe so they don’t get overexposed to promotional emails.
You can use different tactics to decrease unsubscribe rates, like offering a free trial or a discount if they re-subscribe. You can also use tools like segmentation and dynamic campaigns to send different types of emails to different groups of people based on their interests.
But if you decide that you want to keep the same set of email subscribers, you can use tools like AWeber and MailChimp to create subscription forms where people can sign up for regular email notifications.
If you decide that the benefits of email marketing outweigh the negatives, then go ahead and create a subscription form now.
Improved Brand Awareness
The most important reason for using email notifications is that they can help improve your brand awareness. When someone submits their email address, they’re giving you their trust. So you have to prove them that you’ll use this address wisely.
You can use email notifications to send people information about your company, and you can also use it to send them offers. But you have to be careful about how you use this tool. You need to make sure that you follow the best practices and guidelines. Otherwise, this tool can be extremely damaging to your company.
Make sure that you’ve reviewed the Terms and Conditions of the website or platform where you’re posting. Never post anything that’s sexually suggestive, or that may be deemed inappropriate for work. You also don’t want to spam people, so make sure that you don’t do that either.
Sending branded emails is a great way to improve your brand awareness and build credibility with customers. But this isn’t a one-time event. Make sure that you continue to nurture these relationships by providing excellent service and follow-up communications. This will encourage more people to turn to you for advice and help, and it could also lead to increased revenue and growth opportunities. The choice is yours.