It’s always interesting to see what growth-hacks other businesses have used to become incredibly popular and successful. While some entrepreneurs opt to use tools like affiliate marketing or content syndication to grow their business, others decide to try something different. As a result, we’ve compiled a list of some of the most interesting t-shirt businesses you may want to invest in.

Surplus Cafe

If you’ve ever been to a surplus store or a garage sale, then you may have stumbled upon beautiful vintage t-shirts. If not, then you may have decided that it wasn’t worth the effort of going out searching for treasure. That’s where Surplus Cafe comes in. The platform was born when founder James Henry realized that there was a large gap in the market for luxury accessories for your smartphone. After establishing the brand and selling out his first batch of products, the entrepreneur started acquiring vintage t-shirts and other fashion accessories to curate an exceptional collection of unique fashion products. If you’ve ever shopped at Surplus Cafe, then you know that their products aren’t your average run-of-the-mill item.


Another brand that stands out among the sea of t-shirt companies is Hanes. At first glance, Hanes seems like your typical t-shirt company. However, the truth is far from it. Hanes has been around since 1881 and operates as a subsidiary of the third-largest company in the world, P&G. What sets Hanes apart from the rest is the fact that they use sustainable fabrics and do their best to reduce their carbon footprint. If you’re unfamiliar, P&G develops, manufactures, and markets a variety of household and personal care products including shavers, soaps, detergents, and more. When it comes to sustainable products, P&G has been a leader in the industry for years. With that being said, the company continues to grow and now owns over 150 brands. While Hanes’ growth may be in part because of their forward-thinking approach to sustainability and the fashion industry, it’s also because they make some of the most comfortable t-shirts you’ll ever wear. In fact, Hanes is the official shirt sponsor of the English Premier League. As a result, it’s hard to justify not investing in a Hanes T-shirt.


ASICS is one of the most popular sports apparel companies in the world. They also have one of the most recognizable logos in sports. Although the brand has been around for over 70 years, it has only recently begun expanding into the fashion industry. ASICS started with the simple goal of making the best possible athletic wear and have since grown to include a full line of men’s and women’s clothing. The brand is most well known for its innovative training wear. Their signature product is the GEL-Nimbus 20 training shoes. These shoes combine a soft faux leather exterior with a supportive gel pod Midsole. The result is something special. If you’ve never tried on an ASICS product, then this may be the chance for you to try something new and experience the comfort that the brand is known for. Not bad for a company that started off making shoes for athletes.

Cricket Rose Tee

If you’re a professional baseball player or a hardcore fan, then you may want to consider investing in a cricket rose tee. The product is designed by Arizona State University’s College of Fashion and is named after Australian cricket legend, Don Bradman. The shirt features a printed image of the famous cricket bowler on the front and two different Australian cricket team crests on the back. Although the design is simple and the product isn’t exactly new, it’s still pretty unique. The designer claims that only a few prototypes of the original design were made back in 2014 before the company started manufacturing the product. Since then, the product has taken the social media by storm because it’s something different. The product also raises awareness about Alzheimer’s while also donating some of the proceeds to charity. Not bad for a simple shirt that you may wear on any occasion.


Finneas is a relatively new t-shirt company that specializes in graphic tees. The brand was born in Dublin, Ireland but launched its website and started selling its clothes internationally in 2018. What makes this product special is the fact that it’s designed and manufactured in the UK. As a result, you know that your standards for excellence are being met with every purchase. While some graphic tees can be cute or clever, Finneas’ designs are exceptional and often on-par with the quality of design you may find in a premium fashion magazine. If you’re looking for fashionable yet affordable shirts that you may wear to work or play, then you may want to consider investing in a Finneas graphic tee.

Helmut Newton

The late photographer Helmut Newton is best known for his black-and-white portraits of famous people from around the world. However, the innovative photographer also explored the world of fashion photography in the 1960s and ’70s, taking photos of some of the most fashionable people of the time. If you’re a fashion photographer or a fan of Helmut Newton’s work, then you may want to consider purchasing one of his specially designed t-shirts. The item is officially endorsed by the photographer and is designed to look like a classic 1970s gingham shirt with added texture and pattern from Newton’s unique perspective. The result is something that’s both simple and stylish. While you may not always want to wear a fashion photographer’s t-shirt, it’s something different and you may want to consider buying one for yourself or a loved one.

As you may have surmised, not all t-shirt businesses are created equal. Some companies only make blousy T-shirts that you may wear around the house, while others create unique, high-quality products that you may want to invest in. While it’s always nice to find a good deal on a fancy shirt, it’s more important to look for a company that you can trust and that makes good on their promises. With that in mind, we at Isotoon want to thank you for reading and hope you have a chance to try out some of the brands mentioned here. If you find that they aren’t up to par, then you may want to consider moving on to another business. Otherwise, you may find that they are the best fit for your personal needs. Only you know what’s best for you, and at the end of the day, it’s all about you.