You’ve launched a brand-new website for your company, and you’re so excited about the direction it’s going in. You’ve designed a sleek, functional platform that is responsive in all ways, including loading fast and playing beautiful video. Best of all, you managed to get all of this for a very reasonable price compared to what you would’ve paid if you’d hired a freelance developer to whip up the site for you. You’re sure to achieve outstanding results with this new tool, and you want to ensure that your customers know how to make the most of it.
How can you help your customers see the benefits of your website update without frustrating them with an overload of new information? A fresh, clean look is a great way to show your customers what has changed without sending them into information overload. You can use a few simple techniques to keep things light and easy to understand while also ensuring that they see all the value that your website has to offer.
Create a Welcome Mat
The first thing you should do after launching a new website is to create a welcoming mat. This is a small area on your website that you can display to welcome and orient your customers to your new site. When they visit your site for the first time, they will see this mat and be able to quickly understand the basic premise of your site before diving in.
A simple hello mat might include a few lines of text welcoming the user to your website and a link to the homepage. You can also add a logo or other visual elements to create a simple but effective mat. If you have a specific blog post that you’d like to highlight, you can create a more elaborate mat with a background image wrapped around a few paragraphs of text.
Reduce The Language Barrier
Even if you’re an experienced web developer, you’ll still occasionally find yourself dealing with clients who don’t speak web-developer. You’ll encounter some of these situations when you’re trying to explain changes that you’ve made to your website and need to ask the client if everything is okay. These situations are made doubly frustrating because you don’t want to appear unclear or overbearing, but you also don’t want to burden your customer with unnecessary information.
To avoid this conundrum, you can remove as many hurdles as possible by reducing the language barrier. Instead of forcing your customer to have a detailed conversation in an intermediate language, you can communicate with them in their native tongue. When a website update is required, the developer can work with the client directly, eliminating the need for you to jump in at the last minute. This direct connection between developer and customer is one of the great benefits of agile development.
Consult With A Graphic Designer
Even if you’re the most experienced developer in the world, you’ll still need to work with a graphic designer to bring your website to life with an appealing visual identity. Design is critical to getting an effective and appealing website, as well as keeping users engaged and interested in what you have to offer. To make sure that your designer knows what you’re looking for, you can create a shortlist of potential logos, fonts, and color palettes to choose from. You can also provide a list of website features that you’d like to see in the new design, and your designer can bring these to life.
Working with a designer is an essential part of the website development process, and it can help you avoid many website headaches in the long run. Poor design can make or break a website, and even experienced developers can end up fighting the software because it wasn’t designed to the appropriate standards. Hiring a pro to help you design your website can be a great choice, as it will save you both time and money in the long run.
Choose A CMS That Is User-Friendly
A content management system (CMS) is software that allows you to easily update the content on your website without needing detailed knowledge of HTML or web design. Many content management systems, like WordPress, are absolutely free and open-source. The best part is that they’re highly customizable, which allows you to truly fit the needs of your business. Additionally, they are very secure, which provides a much safer environment for your content than storing it in a simple text file on your computer.
There are many great CMSs available, and you can choose the one that best suits your needs. Before making your decision, you should consider the amount of personal information that you have about your company or brand. If you’re not sure whether or not WordPress is the right choice for you, ask a developer who’s familiar with the platform. They can also help you set up a WordPress website from scratch or help you migrate from a legacy system.
Keep Things Light
One of the primary ways in which you can make your customers more comfortable with your website update is by keeping things light. Complex technical jargon and an overwhelming amount of information can deter potential customers and even existing customers from fully engaging with your content. While jargon-free language can be a great way to appear more professional to current and potential customers, it can also make things easier for those who aren’t tech-savvy. The less complexity there is, the more efficient your website will be and the more receptive your customers will be to your content. One way to achieve this is with shorter content.
For instance, if you’re writing a blog post, you can choose to write only a few paragraphs rather than a full-blown article. As much as possible, you should try to keep things simple – not only for users, but for your own sake as well.
Once you’ve updated your website with these tips, you’ll be able to show your customers your latest news, products, and events – without them feeling overwhelmed by too much information. If you keep these tips in mind and work with a professional development team, you’ll be able to effectively launch your new website without risking low engagement or frustration.