You’ve probably heard of a ‘deadline funnel’. If you’re selling physical products that need to be shipped or picked up by a certain date, then you can use a deadline funnel. People who enter your sales funnel at this point either: (1) make the sale; or (2> earn a commission. Either way, you win.
But what is a ‘deadline funnel’? How does it work? How do You use it?
In digital marketing, a ‘deadline funnel’ is a term used when you have an outbound marketing program. Your goal is to get potential customers to take some action (like making a purchase or signing up for a newsletter) by the end of the month. To get them to do that, you send out emails with special offers and discounts, or you run a special campaign on social media, like Facebook or Instagram.
Why do you want to get visitors to do something by a date? In some cases, you need to get a product shipped by a certain date. In these cases, you want to ‘shipment funnel’ (AKA ‘picking funnel’ or ‘delivery funnel’).
However, in most cases, you want potential customers to do something before the end of the month. So you can use the deadline funnels to drive more traffic to your website. When they take some action (like making a purchase or subscribing to your newsletter), you can then encourage them to come back and buy more things in the future. Your ultimate goal is to get them to become ‘brand ambassadors’ for your company, and hopefully, become long-term customers. This form of marketing is also called ‘retargeting’ or ‘remarketing’ because you’re trying to get people to come back and visit your site or app after they’ve left.
Two Types of Deadline Funnels
You have two options when it comes to creating a deadline funnel. You can either:
(1) Use a third-party tool to create the deadline funnel. With this option, you have complete control over the copy and design of your funnel. However, you have to learn how to use the tool effectively. If you decide this is the best option, here are a few tools to check out:
- WOOT – https://www.woot.com/
- ConvertKit – https://convertkit.com/
- Sales Funnel – https://salesfunnel.com/
- ClickFunnels – https://www.clickfunnels.com/
(2) Create the deadline funnel in-house. If you decide this is the best option for you, then you can design and develop your own tool or use a CMS (Content Management System) to build the funnel. You have complete control over the style and appearance of the funnel, as well as the content within it. This option is a bit more difficult to set up initially, but after that, it’s extremely simple to maintain.
Which One Should You Use?
As you can see above, there are two different tools that you can use to create a deadline funnel. And both of them have their perks. Let’s discuss the differences.
The first thing you need to consider is whether you want to use a third-party tool or develop the funnel yourself. If you decide to go with a third-party tool, then you have to consider how flexible you want the tool to be when it comes to modifying the funnel. The WOOT tool is extremely flexible and can be used to modify the appearance of the funnel as needed. Additionally, you can import and export CSV files, which makes it very easy to move data between salespeople and programs. If you decide to build the funnel yourself, then you have to consider how much programming experience you have. If you do have programming experience, then you can create a more advanced funnel compared to one created with a third-party tool. You also have complete control over the look and feel of your funnel.
The second factor you need to consider when choosing between these two options is how much you want to invest in starting up. If you decide to go with a third-party tool, then you can get started for free. However, if you decide to build the funnel yourself, then you’ll need to invest in either a tool (if you want advanced features) or a CMS (Content Management System) (if you want something simpler).
Why Should You Build a Funnel By Hand?
Once you’ve decided which one you want to use (either through a third party or building it yourself), you need to ask yourself why you want to build the funnel by hand. There are several reasons why you might want to build the funnel yourself. First, you can have total control over the look and feel of the funnel (something that can be difficult to achieve when using third-party tools). Second, you can use a CMS to quickly modify the content and design of the funnel without needing to learn complex coding. Finally, you can use a funnel builder to get all of the necessary components for a successful funnel setup, such as a squeeze page, thank you page, and one or more landing pages.
On the other hand, if you decide to use a third-party tool, then you don’t have to worry about any of this. You can focus on getting the required results instead.
The Pros and Cons of Each
Let’s examine the advantages and disadvantages of building a deadline funnel manually compared to using a third-party tool or CMS to build it. In the table below, we compare the features of the various tools mentioned above.
As you can see, each one has its perks. For example, WOOT allows you to build advanced funnels, and if you want to, you can even make the process modular, which means you can use the same components over and over again. The downside is that if you’re looking for something simple, then you might have to pay for the service. Also, since you have to build the funnel manually, you have to make sure all the details are correct. If you decide to go the manual route, then you have to consider how much time it is going to take to build the funnel. You can also run into problems when trying to modify the funnel later if the tool isn’t designed for such use. And since you have to do all the work yourself, you’re going to have to learn how to use the tool properly, which can take some time.
Choosing the right solution for your needs is a tough decision, but as you can see above, there are several options available. If you’re looking for something simple, then you can check out the WOOT tool. If you have a bit of a budget and want something more advanced, then you can look into the Sales Funnel and ClickFunnels solutions. Finally, if you want to build the funnel yourself, then you can use a tool like Squarespace or WordPress to build the basic structure of the site, and then use a tool like LeadPages or HubSpot to connect to your email list and take the next step.