You’ve probably seen the term “split testing” recently. If not, it is likely that you have witnessed the power of this groundbreaking technique, which allows you to test rival products and services to determine which is the most effective for your target audience.
The beauty of split testing is its capability to provide you with multiple insights into your audience’s behavior. You can discover a whole lot about your users just by analyzing the results of your tests. More importantly, by using this approach, you can isolate the key elements that result in customer engagement, boosting your marketing and sales efforts.
One of the most prominent companies that have embraced the power of the split test is Clickfunnels. We’ll discuss how you can leverage this testing technique to optimize your conversion and engagement rates with the help of this industry leading tool.
What Is Clickfunnels?
As its name suggests, Clickfunnels is a web-based tool that allows you to build and host various landing pages on your website. Additionally, this tool offers upsell and downsell functions, providing you with full control over the pacing of a sale.
What makes this product special is its combination of landing page building and management functionalities. In other words, if you’re looking to create a simple landing page to showcase your products or service, then you can do so quickly and easily with Clickfunnels.
On the other hand, if you’re looking to optimize the conversion of your website, you can achieve this goal through the use of funnels. A funnel, as the name suggests, is a simple web-based tool that helps you increase your conversions by guiding visitors through a buyer’s journey that is predefined by you.
In other words, a funnel is a special type of landing page that guides website visitors to take a specific action, such as making a purchase or filling out a form. Once a visitor takes that action, the goal of the funnel is achieved.
Why Should You Try Out Clickfunnels?
To begin with, the pricing of this product is extremely affordable. The basic plan, which allows you to make unlimited landing pages, is only costs $9 per month. This plan offers you adequate support for small businesses, such as cafes, retail shops, and fitness centers. Additionally, if you’re looking for a landing page solution that is both simple and effective, then Clickfunnels is a perfect fit.
However, beyond cost, the real reason why you should try out this product is its capability to generate leads. Specifically, Clickfunnels has established a reputation for itself as being one of the top landing page builders available, especially when it comes to nurturing leads and directing them to your business.
How to Integrate Clickfunnels into Your Website And Marketing Plan
Let’s continue to shed more light on how you can integrate Clickfunnels into your website and marketing plan. To do this, you need to first install the product on your PC or Mac. Once you have completed this step, you can access the Clickfunnels dashboard, which will guide you through the set-up process. It is imperative to point out that this process can be a bit daunting, especially if you are a beginner.
Once you have configured the product and your web host has accepted the payment, you can begin to develop and host your landing pages on your website. To ensure that you get the most out of this product, it is imperative to follow a few simple steps.
- Use the split test feature to your advantage.
- Build landing pages that lead to action.
- Nurture those leads efficiently.
With that, let’s dive into the details.
Step One: Use the Split Test Feature To Your Advantage
As we mentioned earlier, the beauty of the split test is its ability to surface various insights into how consumers behave on your behalf. In other words, this feature allows you to compare the performance of various products, services, and campaigns and determine which is the most effective for your audience. To put it simply, you can test A/B, C/D, and even more variations of a strategy using this feature.
This is why it is critical to use the split test feature on your behalf. More importantly, you should use this feature to compare and contrast the performance of two (2) competing products, services, or campaigns, as you may have more than one (1) to test.
Leveraging the power of the split test to determine the optimal product, service, or campaign for your business can increase your conversion rates and engagement rates, resulting in more sales. More importantly, it can decrease your marketing and sales costs, making it an affordable and efficient option.
Step Two: Build Landing Pages That Lead To Action
The next step in the integration process is to build your landing pages. Simply put, a landing page is a web page that you build to persuade someone to take a specific action, such as making a purchase or providing some kind of value.)
As we discussed above, funnels are simply web pages that help you increase your conversions by guiding visitors through a defined buying cycle. Therefore, to create a funnel, you need to start with a single landing page and then convert it into a series of landing pages that lead to an action.
Now, it is imperative to point out that not every visitor will convert, so it is essential to create a series of landing pages that will eventually lead to sales. More importantly, you should use a proven approach to structure your funnel, making it more effective.
Step Three: Nurture Those Leads Efficiently
Once you have the groundwork set, it’s time to build on it and nurture those leads that come from the previous step. In other words, you should follow-up with those visitors, educating them about your product and ultimately getting them to convert.
Specifically, you can achieve this goal through a combination of emails, virtual tours, and more.
To put it simply, you can get in touch with those leads, providing them with value and continued education about your product. Additionally, you can engage with these leads through social media platforms, such as Twitter and Facebook. Moreover, there are various apps that can be integrated into your phone that will allow you to effortlessly stay in touch with your leads, encouraging them to take action and converting them into customers.
To sum it up, to create a successful business, you need to follow a simple set of steps, starting with a landing page and then integrating various tools, such as a lead management system, to follow up efficiently.