The dental industry has changed a lot in the last few years. When it comes to dental marketing, the landscape has shifted to favour dentists that can demonstrate the growth of their practice through digital marketing, content creation and social media.
In order to succeed as a dentist in today’s competitive marketplace, you need to look at investing in your own dental marketing strategy. The good news is that thanks to digital marketing, making a successful dental marketing funnel is now much easier. In this blog post, we will discuss the various steps you can take to create your own dental marketing funnel for attracting new patients to your practice and boosting your conversion rates.
Step one: Set your budget and timeline
Just like any other marketing campaign, the very first step in creating a successful dental marketing funnel is to set a budget and a deadline. The best way to achieve your goal of attracting new patients to your practice is by following an effective plan that will take you from A to Z. You will need to determine how much you are willing to spend on materials, whether that is in terms of money or time. Setting a timeline for your campaign is also important. This will help you determine the end-goal of your campaign. If you are looking to generate leads, you may want to set a deadline of three months in the future. This way, you will ensure that you have enough time to generate enough leads to convert into patients.
Having a clear idea of how much you are willing to spend and when you want to hit the market is the key to making a successful dental marketing funnel. Not sure what resources you have at your disposal? Don’t worry, we’ve got you covered. Below you will find a detailed guide on How to Create a Dental Marketing Funnel that will help you figure out your budget and timing.
Step two: Determining your target audience
Determining your target audience is a critical first step in creating a successful dental marketing funnel. This is something that every dentist should be doing on a regular basis. One of the best resources you can use to determine your ideal patient is called Focus Groups. Focus groups are essentially small groups of people that get together to discuss a particular topic. The purpose of a focus group is to gain valuable insights from a group of people that are similar to your ideal patient. You can ask any questions you might have about dental treatment, options, pricing or whatever else you might want to know about the subject matter at hand. The members of the focus group will give you their opinions and ideas, which you can use to determine the best way to market your practice.
Another great resource for determining your ideal patient is the Google Trends interest score. The Score measures the popularity of a particular interest relative to the rest of the world. The interest score for “dental surgery” in Canada is currently at 86, while in the United States it is at 75. This means that more people are searching for dental surgery in Canada than in the United States. You can use the interest score to determine where you should be focusing your marketing efforts.
Deciding who your ideal patient is and determining where you should be targeting your dental marketing campaign can be hard. The best thing you can do is follow the steps above and consider what resources are available to you. Once you know your target audience and have a clear idea of what you are looking for, the rest will be much easier.
Step three: Determining the key performance indicators (KPIs)
Once you have your target audience set, you can begin to determine the key performance indicators (KPIs) for your dental marketing campaign. These are the measurable things that you will use to determine the success of your campaign. In order to create a successful dental marketing funnel, you will want to focus on generating new leads, converting those leads into patients and retaining those patients. There are a number of KPIs you can track, including downloads of your webinar, newsletter sign-ups, surveys, referrals and more. You can have a look at the Google Analytics integration below to get an idea of what KPIs you may want to look at.
Step four: Set up your website
Setting up your website is critical in creating a successful dental marketing funnel. The best way to do this is to follow the instructions below:
- Create a professional, yet simple, website.
- Use video and other forms of content to engage your visitors.
- Add a call to action to every single piece of content on your site.
- Use social media to distribute news and connect with existing customers.
- Test different landing pages to see which one converts the most leads into patients.
- Use analytics to track your visitors’ behaviour and determine the best landing page for future conversions.
- Redirect your older blog posts to your new website (if needed).
A well-designed and functional website is absolutely essential for every dentist’s practice. Having a simple, yet elegant website will allow you to grow your practice with minimal effort. Plus, you can use the same website to generate inquiries from potential patients, showcase your expertise, educate your audience and more.
If you are looking to build a better understanding of how digital marketing can help your practice, you should consider creating a simple, yet elegant, website for your dental practice. The above steps will help you get started.