Derek Khanna is the founder of Funnelflix and has been accepted as one of the top influencers in digital marketing. He’s interviewed in some of the biggest publications for marketing professionals such as Forbes, Mashable, Entrepreneur, and Wired. Having previously worked with some of the biggest brands in tech and marketing, including HP, Deloitte, Red Ventures, and Adobe Systems Incorporated, he has a unique perspective on the subject of digital marketing and funnel technology.
Why Is This Product Special?
When it comes to marketing platforms and software specifically designed for marketing professionals, there are a number of functional and practical advantages to using ClickFunnels.
Marketing Funnel Software Built For Marketing Pros
The majority of marketing funnel software is either designed for entrepreneurs or agencies. While it’s great to have an easy-to-use tool for growing your business, most of these products lack the practicality required by professional marketers. Not only does ClickFunnels allow you to create highly customized landing pages for testing new products, campaigns, and offers, but it also comes with the ability to split test your web pages and A/B testing thanks to its built-in statistical analysis tools. Plus, you get all of this without needing to hire someone to help you manage your online marketing activities.
Allowing Non-Marketers To Utilize The Platform
Even outside of the funnel technology, there are several additional functional and usability benefits to using ClickFunnels.
First, the layout and navigational tools are very easy to use even for beginners. Unlike other platforms where you have to learn a steep learning curve just to be able to perform basic tasks, you can use the functionality of ClickFunnels without needing prior technical experience.
Another benefit is the extensive amount of documentation and tutorials available. Like many other products, the learning curve is very modest and the team behind ClickFunnels is very helpful and accessible through their support forums.
How Is It Different From Other Platforms?
While there are a number of robust and feature-packed products on the market, none of them come close to offering everything that ClickFunnels provides. From an agency’s standpoint, there’s no other platform that even remotely comes close to offering what ClickFunnels has to offer when it comes to creating marketing funnels.
Top 5 Reasons To Use ClickFunnels
In order to properly assess the value and functionality of any product, it’s important to understand why someone would need or want to use said product. With that in mind, here are the top 5 reasons why ClickFunnels is a worthwhile investment for any agency or marketer.
1. Create Beautiful, Customizable Websites
Having a beautifully designed website means a lot these days. More businesses are focusing on online branding and marketing than ever before, so having a functional and appealing website is a must. When it comes to creating an online presence, nothing beats a custom-designed website. With the help of a talented web designer, you can have your very own bespoke website in no time at all. Designing a website that’s as good as it can be takes some time, but it’s worth it.
2. Generate Awesome Leads
Even outside of the world of web design, having leads is incredibly valuable. To generate leads, you need to have a simple but effective landing page. Something that draws in potential customers with a call to action that leads to an easy conversion. Creating a funnel to get leads is a great option and with the help of several online marketing tools, you can easily segment and target specific groups of leads based on their interests, demographics, and location. Automatically following up with these leads is critical to maintaining strong customer engagement and bringing in more revenue.
3. Split Testing And Improving Conversion Rates
A/B testing and split testing are two techniques that can be used to determine the optimal version of a web page or online ad to increase conversion rates. By running A/B tests and comparing the results, you can determine which variation of a page or online ad outperforms the others. With split testing, you can further optimize the same page or ad and experiment with different versions to see which one performs the best.
4. Get Started Fast Without Needing To Hire A Team
If you’re looking to get started with online marketing activities but don’t want to spend a ton of money hiring a team, you can opt for a marketing automation platform like ClickFunnels. With a marketing automation platform, you can get all of the marketing tools you need in one place, including a landing page builder, email marketing, and more. Simply download the platform and get started with the basics. From there, you can add more complex tools as your needs grow.
5. Use The Analytics Platform To Its Full Potential
Analytics are very important in order to know what’s working and what needs to be changed. Luckily for you, the makers of ClickFunnels understood this and built the platform with all the necessary analytics in mind.
Each area of your marketing funnel can be assigned a specific statistical indicator so you can see exactly how each step of the process is performing. Unlike other platforms where you have to dig through menus and toolbars to find these numbers, they’re available right near the top, within easy access for anyone.
To create a successful online marketing funnel, you need to have a clear idea of what you’re doing. This begins with a properly configured and managed omnichannel marketing strategy followed by the proper execution of that strategy using the right tools. With these five reasons in mind, it’s clear that ClickFunnels is an excellent investment for any agency or marketer looking to make the transition to an online world.