Most financial advisors would agree that generating leads is one of the most challenging aspects of their jobs. After all, you’re not just trying to sell them financial products – you’re trying to sell a lifestyle. For that reason, many turn to online lead generators such as ClickFunnels. But is ClickFunnels good for financial advisors? Let’s examine the evidence and arguments for both sides.

Why Should You Use ClickFunnels?

The main argument in favor of ClickFunnels is that the software makes lead generation and conversion much simpler. For example, take a look at this video from the ClickFunnels team:

In the video, you’ll see Michael Waddell, a marketing consultant at HubSpot, demonstrate how simple it is to set up a funnel with the ClickFunnels software. Once the funnel is created, you can deploy it to your web pages or social media accounts, and start collecting leads. As Waddell notes in the video, before using the ClickFunnels software, he had to manually gather leads, capture them in a database, and then either contact them himself, or pass them on to a salesperson. Now, with the funnel already built and live, he can simply follow up with new leads as they come in.

When Should You Avoid ClickFunnels?

While ClickFunnels can be a valuable tool for financial advisors, you should avoid using the tool if you’re looking for growth. For that matter, you should avoid using the tool if you’re looking to generate B2B leads. In order to generate quality leads, you need to focus on reaching out to existing customers, and developing strong relationships with them. For that reason, you should avoid using the ClickFunnels software if your main objective is to generate new leads, or sell to the global market. Let’s examine the reasons behind this recommendation in more detail.

1. Quality Over Quantity

Thanks to the constant improvements made to the ClickFunnels software, the platform is now capable of generating a large quantity of leads. But perhaps better than that, with each new update, the platform gets more and more powerful, and the user interface more attractive and user-friendly. As a result, even experienced marketers who are looking to grow their business can find the software very easy to use.

However, the main issue with a tool that lets you generate so many leads is that you’ll most certainly end up with a lot of garbage leads. Now, while it’s always easy to sift through the good from the bad, that isn’t always the case when it comes to generating leads. As you might imagine, when you have a tool that allows you to literally generate millions of leads, you’re bound to get some bad eggs in the bunch.

With that in mind, if your main objective is to simply generate as many leads as possible, you’d better look elsewhere. On the other hand, if your aim is to find more customers, develop strong relationships with them, and eventually turn them into paying customers, then ClickFunnels is a great choice.

2. Build Relationships, Not Leads

Another important thing to consider when choosing a tool to generate leads is that you should be looking for a software that helps you build lasting relationships with your customers. For instance, you may have noticed in the video that Waddell builds a fairly strong connection with his leads. While the pitch for the ClickFunnels software is all about getting someone to buy a product or service, the truth is that by establishing a relationship with the person, you’re more likely to get them to become a paying customer. And, what’s more, you’ll be able to continue to build rapport with them, and eventually convert them into loyal, paying customers. So, while the pitch might suggest that you’re simply gathering a list of leads, and then doing something with them, in reality, you’re establishing a relationship that could potentially lead to future purchases.

3. Consider The Cost-Effectiveness Of This Route

Finally, what might be the most important consideration when choosing a tool to generate leads is the cost-effectiveness of the route. After all, if you’re looking for a free tool to generate leads, you might be tempted to try out a tool that allows you to do that for nothing. But take a closer look, and you’ll see that while a free tool might seem attractive, the cost-effectiveness of such an arrangement isn’t always clear. For example, if you’re looking for a tool to generate B2C leads, the cost-effectiveness of such an arrangement might not be so great. After all, in that case, you’d most certainly end up paying someone to manage your social media accounts, and try to get people to click on your offers.

On the other hand, if your main objective is to generate sales from an experienced group of financial advisors, then the cost-effectiveness of using a tool such as ClickFunnels to do so might be very good. After all, you won’t need to pay someone to gather and pass on your leads. Instead, you’ll simply need to set up a funnel, and let the leads come to you. In that case, the cost-effectiveness of using a tool such as ClickFunnels might be better than you’d think.

Should You Use ClickFunnels For Your Financial Advisor Business?

Overall, it’s extremely difficult to recommend a tool such as ClickFunnels for use in a financial advisory business. As you’ve likely guessed, the answer depends on your specific needs and objectives. To help you make the right decision, consider the pros and the cons of using a tool such as ClickFunnels.

On the one hand, if your main objective is to simply generate as many leads as possible, and never interact with those leads, then using a tool such as ClickFunnels might be a good choice. After all, no matter what your reasons are for using the tool, the end result will be the same – you’ll have a list of leads as resources for your sales team. Plus, with each new update to the program, the lead generation becomes more efficient, and the user experience more refined. So, even though ClickFunnels is a tool that might seem complicated at first, it actually has a lot of accessible features, making it quite user-friendly.

On the other hand, if your main goal is to find and convert paying customers into a loyal customer base, then using a tool such as ClickFunnels might not be the best option. After all, with each new update to the program, the user experience becomes more streamlined and efficient, making it easier for new users to get started, and more experienced users to find the information they need, without any problems.

In short, if you’re looking for a one-stop-shop for all your lead generation needs, then using a tool such as ClickFunnels might be a good choice. Otherwise, if you’re looking for a tool to build a lasting relationship with your customers, and eventually turn them into a loyal base, then the ClickFunnels software might not be for you.