This year, dropshipping might just become your best friend. Why? It’s the simplest, least-expensive way to get started selling your own brand of products. As a result, thousands of online stores have popped up, allowing anyone to become a dropshipper. It might seem straightforward, but there are a number of ways in which you can make the most of this platform.
One of the best tools available to beginner dropshippers is Clickfunnels. Not only does it make setting up your online store easy, but it also takes the stress out of marketing. You no longer have to worry about finding consumers who are interested in your products – they’ll come to you!
Set Up Your Online Store
Once you’ve signed up with Clickfunnels, you’ll be presented with a wide array of digital marketing tools, all designed to help you build your business. One of the easiest ways to set up an online store using this platform is through the use of dropshipping. With this strategy, you essentially operate a storefront. When a customer clicks the “buy” button on a product, they’re taken to a secure checkout page hosted by Clickfunnels.
Why is this a safe and secure way to do business? Because you’re not storing any credit card information locally. The moment the customer clicks the “buy” button, the credit card information is automatically processed by Clickfunnels, which stores it in a highly secured environment. So not only is there less exposure to hackers, but you also have the peace of mind that comes with knowing your credit card information is not stored anywhere.
If you want to set up a store using this method, all you need is a web domain, a product, and a sales page. For the former, you can use a free domain name from Google Domains. Once you have that, you can use a free account to set up a product website with Shopify. This way, when a customer clicks the “buy” button, they’ll be taken to a shopping cart that looks and functions like this:
- Saves you time
- You control the entire process
- More profitable
You can use the WordPress platform to set up an online store as well, but you need to know code to do so. It’s also arguably the most popular content management system (CMS) globally, which means you’re bound to find many tutorials online if you search for how to set up a shop using WordPress.
Build a List
One of the most profitable trends this year is the evolution of content curation into a list format. Most notably, TikTok, with its incredibly popular “influencer”-sphere, has led the way.
Though the format has existed for a while, TikTok perfected it this year. The video platform allows users to follow content creators whose job is to find and showcase the latest and greatest products. In return for this free exposure, users can click a button to visit the product’s website or store, regardless of whether they’re a casual or prospective customer. Essentially, you’ll need to build a list of potential customers who fit the demographics of your target audience – women between the ages of 18 and 24 who like to shop online.
The best part? You can do this without ever having to sell a single product. That’s right – the more you build, the more you earn. Just remember to follow the rules of video marketing.
Marketing Is Stress-Free
With viral marketing on the rise, influencers have become the digital marketers’ best friend. Why? They can help with content creation, social media marketing (SMM), and more. And let’s be honest – who doesn’t love a break from the constant grind of digital marketing?
One of the most famous creators of popular Instagram stories is Lisa Markwoski-Brandt, better known by her Instagram handle, @lisa_brandt. It doesn’t hurt that she’s affiliated with a top PR firm, either.
With more than 500,000 followers, it’s easy to see why Markwoski-Brandt is so successful. Not only does she take pride in her work, but she also makes quick tips and tricks easy to follow. If you’re looking to launch a marketing campaign or simply want to know more about the strategy behind Markwoski-Brandt’s success, then this piece is for you.
- Lisa Markwoski-Brandt
- PR Firm
It’s fair to say that 2018 was the year of dropshipping. Not only has it become an incredibly convenient way to run an online store, but it has also evolved into a highly profitable venture. It would be a missed opportunity not to mention that setting up this type of business is quite easy. All you need is a computer and a reliable wireless network.
The takeaway from this is that if you’re looking to enter the e-commerce fray, then dropshipping might be the best way to go. It’s the simplest form of entrepreneurship, and since you’re not paying for inventory, you’ll likely save hundreds – if not thousands – of dollars. It’s also highly profitable, and you’ll be able to generate revenue quickly, at least in the beginning. Additionally, you don’t need a physical store to operate a dropshipping business. All you need is a reliable online store and a reliable broadband connection to avoid lags and glitches.
Conversely, if you’re looking to create a traditional retail store, then you might want to consider another option. Although, given how easy it is to set up a dropshipping store, that might not be such a bad idea after all.