Many eCommerce businesses rely on email receipts to track purchase behavior. However, not all eCommerce businesses are created equal. Some have embraced Clickfunnels and made significant progress, while others have struggled to figure out the best way to integrate their email receipts into their process.
First off, let’s talk about the elephant in the room. No one likes to admit that they’re struggling. So let’s be honest, you’re probably wondering why you should even care about email receipts at all. Truth is, without a clear idea of how customers are interacting with your brand and if these interactions are converting into paying customers, you’re flying blind. With so much riding on a single email, you need to be sure that you’re making the right call each time you send one.
What is a click funnel?
Think of a funnel as a funnel-shaped pipe that conducts something from one point to another. In the case of a sales funnel, the “sales funnel”, this could be the path that leads to a purchase. To determine the effectiveness of your “sales funnel”, you need to consider the quality of the interactions along the way. The higher the quality of the interactions, the closer you will be to accurately tracking the conversion process.
How does Clickfunnels help with email receipts?
Clickfunnels makes generating email receipts easy for eCommerce businesses that sell online. The tool lets you set up email receipts right inside of your account, so you don’t have to worry about remembering to do so manually. As you receive and process orders, Clickfunnels makes sure that you send out well-curated, relevant emails that will encourage your customers to stay engaged.
Additionally, sending consistent, quality emails is a vital part of any marketing strategy. Having well-designed emails that are easy to scan and navigate makes the difference in gaining your customers’ trust and ultimately converting them into paying customers. Email receipts done right will help guide your future email content while also expanding your reach to a potentially new audience.
Setting Up Email Receipts In Clickfunnels
To get started, head over to the Clickfunnels dashboard and click the button to create a new marketing email. Then, follow the steps to fill in the mailing information.
The first thing you’ll want to do is pick a mailing list that you’ve previously connected to your account. Then, you’ll want to make sure that the email address is correct and that the email format is set to match what your customers are expecting.
When you’ve filled in all the form information, you’ll see a preview of your email in the top right corner. If everything looks good, click Save.
From here, you can either choose to send the email immediately or set up a schedule to send it out on a regular basis. If you’ve opted for the latter, be sure to add some temporal triggers along the way.
That way, you can be sure that you’ll send out the email when someone clicks a link or opens the email.
You can also choose to preview or send out the email in a digest format, which is a slightly shorter version of the full email. You may also want to consider whether or not you want to include a signature or not. These are all things to think about and consider before you send the email.
Using Email Recepts To Your Advantage
There are so many opportunities to use email receipts to your advantage. As a marketer, you can incorporate this information into your strategy, either manually or using an automated tool like HubSpot’s Data Driven Marketing software. You can use this tool to create email campaigns based on various metrics that you’ll pull from within your Clickfunnels account. For example, you can use the open rate, click-through rate, and conversion rate to develop a cohesive, strategy-oriented email marketing plan.
Additionally, you can use email receipts to assess the effectiveness of your current campaigns. Looking at the above numbers, you can see that the email with the green dot on it—the one with the hand-drawn image—had the highest click-through rate and conversion rate. This means that this email was most effective in getting the user to take some action directly from the message, such as making a purchase or signing up for a newsletter.
Why Is Tracking Conversions So Important?
In the marketing world, we often talk about the “three-step process” for converting a potential customer into a paying customer. The first step is to identify the need for the product or service. The second step is to determine how you’re going to satisfy that need. The third step is to collect the necessary data to determine the success of your strategy. In the case of email marketing, the first step is generating interest in the product or service, the second step is getting the user to engage with your content, and the third step is measuring the results of your efforts.
With each step, you’re looking to close the gap between your potential customer and paid customer. Having information about the conversion process, whether it’s through email or some other method, can help you identify which steps you’re making progress on and which steps you need to work on. For example, you can see from the conversion numbers that about half of the users who end up on your site are already interested in your product or service. However, you only have a 10% conversion rate, which is a fairly low number. This means that there’s a lot of room for improvement in this first step of the conversion process.
How Do I Get My Customers To Trust Me?
In a lot of ways, establishing trust with your customers is the most daunting task when you’re first getting started. After all, you’re asking someone to part with their hard-earned money, so you need to make sure that they’re completely comfortable doing so. However, earning and keeping your customers’ trust takes a bit of forethought and preparation on your part. To help guide your efforts, let’s take a look at some of the key factors that make up the overall trustworthiness of a brand or business.
- A reputable website
- A physical address
- Email confirmation
- Reviews and endorsements
- A phone number
- A secure website
As you work on building and nurturing your customer base, you should consider implementing some or all of these trust markers. When someone discovers your website through a search engine, they should be able to find out all the important information they need about your company without having to dig very deeply. Additionally, providing contact information, whether through an email address or phone number, gives customers the ability to get in touch directly with you if they have any questions or need support.
When you’re first starting out as an eCommerce business, especially if you’re doing so online, a lot of people will want to get in touch. After all, you’re a new business, and they’re going to want to make sure that their business isn’t harming yours in any way (especially since you’re presumably both competing for the same market). Additionally, online customers have additional safety concerns, since they don’t want to give out their personal information to another business entity. Having an email address or phone number allows them to stayAnonymous.
How Do I Keep My Customers?
To keep your customers, you need to constantly be thinking about new ways to retain them. As a business owner, you’re always looking to cut costs and find ways to save. So, how can you keep your customers without having to spend a large sum of money on attracting new customers each year?
One method is through loyalty programs. Giving your customers rewards for returning regularly or for spending a certain amount of money with your company is a great way to keep them engaged. Additionally, you can also use your email list to promote special offers and discounts only available to those who’ve engaged with your brand previously. This could be in the form of a discount on a future purchase or in the form of free product or service that you don’t offer anywhere else.
By integrating your email receipts into your strategy, along with other conversion-focused metrics, you’ve got a clearer picture of where your business stands and what you need to do to improve.