You can integrate with many different platforms with your website, but there’s only one that we recommend you integrate with…and that’s Facebook.
What is Facebook?
Facebook is more than just a social media platform. In 2020, the world’s largest and most popular social media platform is also a data platform. When you use the Facebook Pixel and its associated tools, you can pull data from your site and plug it directly into your Facebook pages, allowing you to create more engaging content that will perform better than ever before.
Why should you integrate with Facebook?
Well, if you want to reach the largest audience possible, you should definitely integrate with Facebook. With more than 2 billion monthly active users, you can bet that there’s at least one person on Facebook who’s interested in your product (or service).
You can also integrate with Instagram, which has more than 1 billion monthly active users, and Pinterest, with over 500 million monthly active users.
However, while Facebook is enormous, it’s not without its flaws. The platform is extremely vulnerable to scams, false information, and just general bad actors trying to game the system for their own benefit. To combat this, Facebook has developed a Digital Marketing Disclaimer which can be found at the bottom of every Facebook page.
Create An Account
As we mentioned above, Facebook is more than just a social media platform. In fact, you can use the platform to create your very own mini-app store. Just like Apple has its App Store, Facebook has its “iOS App Store.” To get started, navigate to Apps in the Facebook sidebar and click Create next to the app you wish to embed.
Once you’ve created the app, you can click Publish to make it live on your Facebook page.
Add App To Page Posts
Once you’ve published an app, you can add it to your page posts. Just click on the little gear symbol in the upper-right corner of the app’s Facebook page and select the Post to Page option.
You can then copy the special link for your page and share it with your followers.
Configure The App
Once you’ve shared the post link for your page, click on it to be taken to your page’s “settings.” In the upper-right corner of this screen, you can click Edit to view the documentation of the app you just added.
You can configure your app here by adjusting its settings, such as its cover photo, description, and more.
Get The HTML Code
From the Edit page, you can also get the HTML code for the app. This is useful for those who wish to integrate the app with their website. Just click on the little gear symbol in the upper-right corner of the Apps section of your Facebook page and select Apps from the menu. Then, on the resulting page, simply copy and paste the code for your app.
Embed Code On Your Website
Once you’ve copied the HTML code for your app, you can paste it on your website. But how do you get the code? In 2020, there are a variety of services that you can use to integrate with Facebook. We will discuss two of them below:
1. RSS Feeds
RSS stands for Really Simple Syndication. This is a format that allows users to follow headlines and get notified when new content is added to a website. RSS is a popular option because it’s easy to use and requires no special software to be read by a user. If you’ve ever used RSS, you know how easy it is to subscribe to channels and follow popular websites. Some examples of popular RSS feeds are Tech Radar’s RSS feed, Venture Beat’s RSS feed, and Inc.’s own RSS feed.
Because RSS is so easy to use, you can create an RSS feed for almost any website or blog article. When you create an RSS feed for a website, you are essentially creating a Twitter account for that website. As your website’s curator, you can add content to your feed as frequently as you want and at any time you want. Your website’s audience will then be able to follow your curated content via RSS.
2. Facebook Events
Facebook events are similar to RSS feeds, but they are integrated directly into the main Facebook app. You can create an event on Facebook and then invite people to it. Once you’ve created the event, you can adjust its details, add more people to the event, and even send out invitations to the event.
While events are pretty neat because they are integrated directly into the main Facebook app, they have some disadvantages. For example, you cannot adjust the event’s details after you’ve sent out invitations (and you can’t control the topics people will discuss at the event).
Get A Jumpstart On Embedding Your Facebook Feed On Your Site
One of the best things about Facebook events is that they give you a head start on integrating your Facebook feed on your site. You don’t have to build a special module to do this; you can simply copy and paste the embed code that Facebook provides for you. Just keep in mind that the code is subject to change, so you might have to adjust it for your particular needs.
If you use an RSS service to pull content from websites and blogs, you can then use that content to populate your own curated news feed on your site.
Choosing An RSS Service Provider
The first step is to choose an RSS service provider. While there are many free options available, you should choose an experienced company with a track record of delivering accurate results. A reliable RSS service provider will also give you a heads up about upcoming changes to the Facebook platform and keep you abreast of the latest trends in digital marketing.