Launching an online store is a profitable venture. There are plenty of tools available to make the process of selling online easy and fun. One of these is ClickFunnels. In this article, you’ll discover how to use ClickFunnels to convert your e-commerce website into a lucrative business.
The Basics Of E-Commerce
Although a significant number of people have chosen to avoid physical retail shops in favor of online ones, the reality is that physical stores still play a crucial role in the e-commerce world. If you’re looking to sell your products online, you’ll need to consider a number of key factors. Below, we’ll discuss six of these factors.
1. Product Matters
Your product is the most crucial element of your e-commerce store. If you’re selling jewelry, for example, you’ll need to decide between buying high-quality products with amazing designs or producing your own designs at low prices. There’s also the option to combine the two: you might want to sell cheaper products with a limited edition design.
You’ll also need to decide how much you’re willing to spend on each product that you sell. Deciding what constitutes ‘high-quality’ and ‘low-quality’ products is subjective, but there are certain guidelines you can follow to get a sense of whether or not your product is worth the investment. For example, the more expensive the product, the more you’ll need to spend on shipping to make it profitable. Furthermore, the more labor-intensive the product, the less profitable it will likely be. The last thing you want to do is put a lot of effort into creating a product that no one wants to buy because it’s too expensive or difficult to make.
Keep in mind: investing in a good product is the most effective way to ensure that your e-commerce store is profitable. You should research and identify the needs of your target audience before spending a significant amount of money on a particular product.
2. Website Matters
Your website is the digital face of your business. In order to sell online, you’ll need to establish a presence on the web. This can be done by creating a simple website. A basic, static HTML (Hypertext Markup Language) template will do just fine. Even if you choose this route, you’ll need to invest in a domain name and web hosting to have a visible online presence. Once you have a website, you can use tools such as Google Analytics to track the performance of your site.
If you decide to go the simplest route and use a basic template, you’ll need to establish a storefront at https://www.domain.com/store or www.domain.com/#store. This is the standard web address for establishing a simple store.
3. Social Media
If you have a large social media following, you can use this to your advantage when promoting your e-commerce store. The more prominent your social media channel, the more likely you’ll be to gain new customers. If you decide to use social media to promote your e-commerce store, make sure that you follow the rules and guidelines of the platform. If you violate these rules and guidelines, you might lose your account.
Some social media platforms allow you to connect your accounts in order to access a larger audience. For example, if you have a Twitter account, you can connect it to your Etsy account so that your tweets promote your Etsy listings. If you decide to use social media to promote your e-commerce store, make sure that you do so in a way that suits your product. For example, if you sell workout gear, you might want to post videos of yourself working out so that your audience can follow your routine.
4. Payment Options
Depending on what country you’re in, you’ll need to decide between providing an option for paying with credit cards or providing an option for paying with PayPal. Providing both options doesn’t pose any problems, but it makes it more convenient for your customers to pay for your product. If you decide to provide payment options, make sure that you add a note to your website explaining that certain products are payable by credit card and other products can be paid via PayPal.
There are disadvantages to accepting credit cards as a form of payment. For example, if you decide to offer credit card payment, you’ll need to check the credit cards each time a purchase is made. This is time-consuming and can lead to errors. In addition, if you receive a fraudulent charge, you’ll need to spend a significant amount of money taking care of things. For these reasons, PayPal is often seen as the preferred option for online merchants.
If you decide to have your products delivered to your customer, you’ll need to determine how you want these products to be shipped. You have two options here: you can either opt for free shipping or you can choose to have the product packed and shipped by a third party. Shipping fees are based on the weight of the items being shipped, the shipping service and your zip code. If you decide to go with free shipping, make sure that you notify your customers in advance that their order will be delivered for free. In a perfect world, you’ll also want to choose an online shipping company that provides additional services such as gift wrapping and delivery confirmation. This way, you can rest assured that your product will get to your customer and it won’t get damaged in the process.
6. Customer Support
Your customers are the lifeblood of your business. However, you have to ensure that their needs are being met in a way that suits your budget. If you decide to go with a free trial, make sure that you send out a confirmation email after the trial period explaining the terms and conditions of the free trial. Some customers might not understand that the goods they’re purchasing are completely free. For this reason, a clear and concise rule in your terms and conditions might be a good idea.
As a business owner, it’s your duty to ensure that you’re providing value to your customers. The above items will help you get started creating a profitable e-commerce store. From there, you can add more factors like ‘shipping limits’ and ‘quality control’ to determine exactly what type of product you’re selling and how you want to conduct business.