Whether you’re selling your own products or supporting other businesses with your traffic, building a list and using a tool to grow that list is essential. There are numerous companies out there that can grow your list – including myself – but I want to help you navigate the complex world of email marketing and make the right choice for your business.
What is Email Marketing?
Put yourself in your reader’s shoes for a moment. What is your first impression of an email marketing campaign? Chances are, you’re experiencing a sense of overwhelm, right? You might be getting inundated with information that doesn’t seem easy to sort through.
Email marketing is a form of digital marketing in which you send an email to a list of people or subscribers. When they subscribe to your list, you can then send them regular communications – including special offers, coupons, and new product announcements – via email.
The Differences Between Email Marketing And Other Forms Of Digital Marketing
Here’s the thing: not all forms of digital marketing are created equal, and depending on your goals, you might want to consider exploring the different options available to you.
One big difference between email marketing and other forms of digital marketing is that when someone subscribes to your list through email, you can send them information on a regular basis, regardless of whether or not they’ve opened or clicked on any of your previous communications. This is called “push marketing” – the opposite of “pull” or “organic” marketing, which happens when someone finds your content and decides to subscribe to your list or follow you on social media because they want to hear from you.
Another important difference between email marketing and other forms of digital marketing is that with email marketing, you’re able to segment your audience based on interests, behaviors, and demographics. This is very useful for targeting the right audience and maximizing the effectiveness of your campaign. When you use tools like Mailchimp, you can even create custom campaigns, based on user behavior, to target your ideal buyer.
The Advantages Of Email Marketing
Aside from the fact that you can send information to your audience on a regular basis, regardless of whether or not they’ve opened or clicked on any of your previous communications, there are several advantages to email marketing.
One advantage of email marketing is that it is relatively inexpensive. You only need to set up a campaign with a reputable email marketing provider to get started, and depending on the size of your audience, you can send out daily or weekly communications for free. (The price of a typical email marketing package ranges from $5 to $20 per month.)
Another advantage of email marketing is that it is a versatile form of digital marketing. Unlike other forms of internet marketing, which are mostly focused on search engine optimization and ensuring your website is stocked with the right keywords, email marketing allows you to target different groups of people using different methods, subject lines, and offers.
The Drawbacks Of Email Marketing
While there are several advantages to email marketing, there are also some drawbacks.
One drawback of email marketing is that it can be slow and ineffective. It can take a while to see the results of your email marketing efforts, and depending on the size of your list, it can take a while to grow your list to the point where you can start to see the benefits of email marketing.
Another drawback of email marketing is that it is a largely impersonal form of digital marketing. The people on your list might not even care about your product or service, which means they’re not likely to be interested in your offerings, whether they’re good or bad. (I’m sure there are always exceptions, but for the most part, people choose to avoid email marketing because they think it’s impersonal. While it’s not, really. It’s just that you’re not communicating with your audience in the same way as you would if you were talking to a single individual.)
Which Format Should You Use For Your Email List?
There are several options for how you can set up your email list. You can choose to have a completely free account with a service like Aweber, Hootsuite, or Mailchimp. With these three services you can set up an email list with a simple click and start promoting your products or ventures right away.
If you decide that you want to continue using email marketing to grow your business and want to look for another platform, you can choose from a variety of services, including MailChimp, which I recommend due to its ease of use and functionality. (I’m sure Aweber and Hootsuite have their perks as well, but as a whole, MailChimp is the most popular choice when it comes to email marketing services.)
With all three of these platforms, you can also choose to have a completely free account or to pay a monthly fee. If you decide to pay a fee, you can expect to pay between $5 and $20 per month. (Aweber, Hootsuite, and MailChimp offer similar pricing plans.)
The Major Takeaway
So, what can you take away from all of this? That email marketing is a versatile, viable, and affordable option for anyone who wants to grow their business through digital marketing. It’s important to keep in mind the advantages and disadvantages of email marketing and weigh them against your business goals and objectives. You might be surprised at how many people, even savvy business owners, are afraid to try email marketing, because they think it’s not effective or that it’s going to be too much work. That couldn’t be farther from the truth! If you’re wondering how to grow your business, this is the answer. Don’t be discouraged about the thought of trying out email marketing. Be encouraged! With a little bit of work, you can start seeing great results from your efforts, and that’s what matters.