With the endless array of digital marketing tools available, why would you invest in advertising on Facebook?

The platform has more than 500 million active monthly users which provides a massive audience that could potentially be reached with an ad campaign. 

And, because the majority of users are on the platform already, you can be certain that they are already open to your product or service and are interested in what you have to say.

So, it would seem that investing in Facebook ads is a no-brainer.

Why Should You Choose Facebook Over Other Networks For Marketing?

There are several reasons why you might want to consider Facebook over other networks for marketing, aside from the massive audience size that the platform offers. 

To begin with, Facebook is one of the most visited websites in the world with over 4 billion visits per month globally (according to Statista).

This means that any campaign on the platform will most likely be seen by many people, potentially increasing the chance of converting a few casual browsers into paying customers.

Additionally, as a social media platform, Facebook is incredibly important for gaining social media traction and establishing yourself as an authoritative voice in your industry.

A Facebook page can greatly enhance your social media presence with a combination of traditional and digital marketing techniques, allowing you to grow your online footprint and grow your business rapidly.

Which Type of Facebook Ad Should You Run?

The right type of Facebook ad can significantly increase your conversion rates. 

The three types of Facebook ads are:

  • Dynamic (New): These are ads that change depending on what is happening within (or outside) the Facebook ecosystem. For example, if a competition is underway or a seasonal event is about to start, then your ad might change to reflect these exciting new developments.
  • Interactive (New): Similar to a dynamic ad, an interactive ad allows you to engage with your audience by having them take part in the action of the ad. For example, a food brand could host an Instagram give-away where users can enter a competition to win dinner for two.
  • Video (New): Unlike a standard ad where your text-based copy and images appear in the content, a video ad allows you to include sounds and moving pictures in your message.

Which one you should run depends on your product, your target audience and the platforms they use.

For example, if you are marketing a luxury products brand and your target audience is millennials, then you should run social media ads that include video content.

Do You Need To Set A Budget For Your Facebook Ads Campaign?

As with any other form of marketing, you will need to set a budget for your Facebook ads campaign. 

However, it is important to set a budget that is affordable for your business rather than simply choosing the first amount that comes to mind. 

You could set a weekly budget, with the understanding that if you do not reach your target audience within a given period of time, then you will need to reevaluate your strategy and potentially increase your budget.

To ensure that you do not break the bank on your budget, work with a digital marketing company that has the experience and knowledge to help you choose the right strategy for your business.

How Long Should A Facebook Ads Campaign Run For?

The length of your Facebook ads campaign depends on your chosen budget and the number of leads you want to generate. 

If you are using a low budget, then you might only want to run ads for a few days to see the best results. Alternatively, you could run a more expensive campaign and gain more leads in the long run.

Your chosen budget and the number of leads you want to generate should guide your decision on how long to run the campaign.

The three key takeaways from this article are: