Facebook is one of the biggest and most popular websites on the planet, with over a billion active users worldwide as of January 2020.

With such a massive audience, it’s no surprise that businesses large and small use the platform to drive sales, build a community, and engage with customers.

While Facebook itself doesn’t provide any official figures, a McKinsey analysis of 500 million user profiles estimated that 71% of adults between the ages of 13 and 49 were engaged with an online community or blog on some level in the month before the survey was conducted in early 2018.

So whether you’ve got a business or brand on the platform or you’re simply looking to establish yourself as an expert in your field, you’ll likely want to take advantage of Facebook’s massive audience to promote your content.

In this article, we will teach you seven ways that you can make the most of your Facebook account and drive sales with your click-funnel.

1. Create Facebook Content That People Want To Read

Just like any other social media network, the success of your Facebook page depends heavily on the content that you produce and distribute.

While it’s fairly easy to write an interesting piece about your industry and how it affects your business, getting people to read it is a totally different matter.

Take the time to think of the type of content that your ideal customer or potential customer wants to see. What do you post on your page that gets the most engagement? What would make your audience click on your content and visit your website or purchase your product? Use this data to inform your next piece of content or to come up with marketing campaign ideas.

The more you can tailor your content to be of interest to you target audience, the more likely they are to engage with and remember your content when it comes up in their feed.

2. Use Video In Your Marketing

While text-based content is still arguably the most popular type of content on the internet, video content is on the rise. (Content Marketing Summit 2020)

According to HubSpot Blogs research, 66% of consumers have watched video content on a mobile phone, tablet, or computer. Even more impressive is the fact that 79% of consumers have watched video content after scrolling on a mobile phone or tablet.

This means that videos can work really well for SEO as well. When a consumer sees an engaging video accompanied by keyword-rich anchor text, they’re more likely to click on it than a simple description of the same product or service.

If you’re using video content to grow your business, you need to make sure that you’re using a video hosting site that’s reputable and has the features you need to successfully upload and disseminate your videos. (Check out our favorite video hosting sites)

3. Post Regularly

One of the reasons why people enjoy reading blogs is because they see that their favorite authors often post new content. (HubSpot Blogs research)

If you want to grow your business and establish yourself as an expert in your industry, you need to make sure that you’re constantly supplying your fans and followers with new content. (New blogs post daily on HubSpot Blogs).

Blogs aren’t just for fun these days. If you want your audience to engage with your content and remember you when it comes up in their feed, make sure that you’re posting regularly.

4. Use Hashtags

If you’re using social media to grow your business, you’ll likely see and hear a lot about hashtags.

The concept of hashtags is fairly simple: when you create a hashtag for a certain topic, anyone using that hashtag in their content will make it easier for your audience to find your content. (Simply Google Searching for a keyword will send you to a page of results, and if you add a hashtag at the end of your search, you’ll have a better chance of finding the content you want.)

The use of hashtags for SEO isn’t new, but it is becoming more and more common as search engines develop their own algorithms to determine which content to show in their results. (This is called organic SEO).

5. Use Video In Ads

People love videos. We all have a video or two that we watch time and time again. It might be a scene from a movie that has stuck in our heads, or it could be a funny cat video that makes us laugh each and every time we see it.

However, what is probably most useful about videos are their ability to engage with users, grab their attention, and—most importantly—make them want to do or say something.

In today’s world, video content is often used in advertising to get people to act or to buy a particular product. (HubSpot Blogs research)

Whether you’re a business owner, manager, or marketer trying to drive sales, you can use video content to stand out among your competitors and persuade customers to buy your product.

6. Build A Community

If you want to make the most of Facebook, you need to start by building a community.

There are several ways that you can do this, but the most effective—and free—means is by engaging with your audience with a regular stream of useful and interesting content.

By regularly posting helpful and informative content, you’re demonstrating that you’re someone they can trust. Now, you don’t need to do this all by yourself. You can always find communities of experts in your industry to collaborate with and bounce ideas off of. (This is what happened when we asked readers for help with our Instagram hack. Several experts in the space responded with helpful advice.)

7. Use Analytics

Finally, don’t underestimate the value of analytics. You can set up Google Analytics, and similar platforms like HubSpot Analytics, to track the content that performs best and drive future improvements to your content strategy.

With analytics, you can track user behavior across multiple platforms to identify the best methods for engaging with your audience. (This is a crucial step if you want to grow your Facebook business.)