Clickfunnels is a popular tool used to create ads and landing pages for marketers. For a small fee, you can use their tool to build landing pages, share-ads, and even run ads on your behalf. But Facebook isn’t having it. And we need to say “no” a few times before they’ll stop asking. So here’s how to deal with Facebook when they won’t let you use their ads for your own causes.
Turn Down The Volume
You can’t talk to customers with whom you’ve never interacted before, you can’t ask someone to do something for you without first establishing trust, and you can’t ask someone to follow your lead without showing you are genuinely interested in their needs and wants.
You also need to establish that you’ve got the authority to make demands; the more you say, the more they think you’re struggling for authority and the less they’ll believe what you have to say.
For example, if you’re selling clothes and you want someone to try on a particular style of clothing, you don’t have the authority to order them to do it. But by asking nicely, you might be able to get a try-on without having to ask for it. The same goes for establishing a call-to-action in your marketing material.
This is the kind of thinking that causes people to get in trouble with Facebook. When an advertiser or business uses deceptive practices to trick people into buying their products, they run the risk of getting banned from using Facebook’s advertising platform.
Don’t Be Foolish
As we mentioned above, you can’t order someone to try on a particular style of clothing or follow your website’s instructions to sign up for a service. But that doesn’t mean you should be passive and simply accept whatever Facebook gives you without complaint.
No, you need to put your foot down and be firm, but fair. You can only get firm with them if you’re being patient and consistently polite. Don’t raise your voice at them or send them rude emails — that’s how you get blocked!
In short, whenever you interact with Facebook, you need to maintain the utmost respect for them. Even people with a significant amount of power often get angry and resentful when dealing with their customers, so try to remain calm and collected.
When you ask someone to do something for you, you’re establishing your authority. However, that doesn’t necessarily mean you have to dictate everything that happens next. As we discussed above, you can only get away with this kind of thing if you’re being polite and respectful. So, when your customers do things for you without your permission, you have the authority to say no.
For example, if you run a marketing agency and you discover a company is running ads on Facebook for a product that’s already been released, you have the authority to decline the ad and say no to the company trying to use Facebook’s platform to promote their product.
Why Isn’t Everyone Allowed to Use Facebook’s Ads?
While it may not seem obvious, Facebook has a couple of policies that restrict certain types of marketers. To begin with, commercial entities (meaning your agency, business, or company) are not allowed to use Facebook’s ads to promote a product or service that they’re selling. Instead, they can only use the ads to provide information about the product or service.
Another policy states that while individuals can use Facebook’s ads to promote themselves, organizations need to use the Twitter-like platform, Twitter, to do so. Why? Because Facebook’s ads are designed to be for products and services, not for individuals. In other words, if you want to promote an event or product, you’re out of luck — at least for now.
In most cases, Facebook will allow you to create ads for products and services within reason, so long as you’re not doing anything misleading or questionable. But the caveat is that you have to follow the rules set by Facebook. If you do get in trouble with them, you’re out of luck unless you want to create a new account and start from scratch.
Facebook’s Official Response
As mentioned above, Facebook can, and often does, remove companies and individuals from their advertising platform for breaking their rules. But while they may want to ban you, they rarely do so without giving you a grace period to fix the situation before you get booted.
When this happens, Facebook usually offers you the following:
- A new account
- A new app
- A refund of your ad spending (minus a certain amount of money they hold back as a security measure)
- More information on why you were banned in the first place
While these are reasonable options, it’s still not what you want to hear after investing time and effort into creating a compliant, functional, and engaging ad.
Overall, we’d say that Facebook is a great option for marketers. Having an engaged audience and the ability to target specific audiences are both fantastic. It’s just a matter of following the right steps and being smart about how you use the platform.