If you run a business or blog, you know how important it is to have multiple platforms for reaching your audience. Having a website is great, but so is having a Facebook page, Twitter account, Instagram account, and possibly even a Snapchat channel. The share buttons on these platforms allow your followers to easily share your content with their friends. As you might imagine, having these share buttons makes a big difference in your overall social media strategy and success.
Although there are a lot of different ways to show your product on social media, Facebook is arguably the most popular social media platform, and thus, the most useful when it comes to sharing content. That’s why you’ll often see companies add a Facebook share button to their landing pages. When a visitor clicks on this button, they’ll be taken to Facebook, where they can select which content they’d like to share.
This is important because the more you can get people to share your content, the more people you’ll reach. That way, you’ll grow your reach and potentially grow your business too. Facebook’s share button is arguably the most popular sharing button on the platform because of its simplicity. When someone sees an attractive button that’s likely to perform well, they’re more likely to click on it than other types of buttons. Plus, they’ll have the option of sharing it on their timeline, which is a popular thing to do on Facebook.
If you want to add a Facebook share button to your WordPress site, you can do so with a few clicks. First, you’ll need to log in to your WordPress dashboard and navigate to Appearance | Marketing | Social Icons, where you’ll see the option to Add a Facebook Share Button. Once you’ve clicked on this button, WordPress will load a Facebook widget that’s ready to use on your blog. To add a Twitter share button to your WordPress site, you can follow the same process, but instead, you’ll see an option to Add a Twitter Share Button. These steps will help you get started with your Facebook and Twitter sharing on your WordPress site.
The Benefits of Facebook Shares
Sharing on Facebook is very simple and easy to do, which is why a lot of businesses utilize this platform for sharing content. Since Facebook’s success and growth, other social platforms, especially Twitter, have tried to copy its formula, and consequently, offer their own versions of the button.
This is important because although sharing on Facebook is straightforward, it’s incredibly effective when used effectively. When you click on the Facebook share button, you’ll usually be presented with a handful of friends who are already using the platform. This is known as the “Facebook algorithm,” and it makes sense. When someone shares something that’s interesting or relevant to their friends, they have a greater chance of finding new friends who are interested in the same topics. This is key to the growth of Facebook as a whole.
When someone shares your content on Facebook, it usually displays on their News Feed. This is a stream of content that’s curated by Facebook and organized into small groups of content. People often read stories on the platform either from friends or groups of friends. This makes it a bit more personal and closer to home. It’s like getting a newspaper delivered to your front door.
The advantage of having content shared on Facebook is that it attracts the right type of audiences. Since Facebook’s success and dominance in the social media world, other platforms, especially Twitter, have followed suit, and thus, attempted to emulate its formula. This has resulted in a lot of useful information for marketers, especially if you’re looking to target the right audience.
The Difference Between Facebook Shares, Twitter Shares, and Other Social Platforms
As previously mentioned, when you click on the Facebook share button, you’ll usually be taken to the platform, where you can select which content you’d like to share. This means that the content you’re sharing is actually coming from Facebook itself. Twitter, on the other hand, has a very different and simpler process when it comes to sharing. When you’re on the homepage of Twitter, you’ll see the option to “Share on Twitter.” Simply click on this, and your content will be shared to your followers. Instagram and Snapchat also offer simple sharing buttons similar to that of Twitter, but with different visual identities. For example, Instagram’s share button is mostly orange and white, while Snapchat’s is more of a graphic of a phone call with a circle around it. Since users can select the content they want to share on these platforms, they are significantly less strategic when it comes to choosing what to share. This makes them much more likely to click on any button that’s brightly colored and/or has an image associated with it.
When someone shares your content on one of these platforms, you’ll typically see content that’s either very recent or from a few days ago. This is because these platforms are heavily curated to ensure users stay engaged. If you’d like to show your content to your followers right away, you could try hosting a Facebook Live video, which will instantly appear in your News Feed.
Where Should You Place Your Facebook Shares, Twitter Shares, and Other Social Platforms?
As we’ve established, sharing on Facebook is straightforward and easy to do, which makes it perfect for use on your landing page, blog post, or website. When you run a business or blog, you’ll often see multiple platforms used for marketing and growing your business. Having a Facebook page is an excellent way to connect with your audience, engage with them, and ultimately, grow your business. When someone clicks on the Facebook share button on your blog post, for example, they can select which content they’d like to share with their followers. This is great because it means you can easily target the right audience and get more people to engage with your content.
It’s important to remember that although these platforms, namely Facebook, are extremely popular and have a lot of success, they’re not an ideal fit for every business or blog. If you’ve got a product-heavy blog or website, you might want to avoid using these platforms, as people might get distracted and end up clicking on products instead of your content.
In summary, Facebook, Twitter, and the other social platforms are a goldmine when it comes to getting people to engage with your content and ultimately, grow your business. When someone clicks on one of these buttons, they’ll be taken to the corresponding platform, where they can easily share your content. Not only that, but since these buttons are popular, they’ll also be attractive to potential customers and thus, grow your reach and business too.