The first 10 minutes of a webinar are critical. It’s during this time that you establish your credibility as an expert in your field and that you connect with your audience. In this blog post, we’ll run down the most important things you need to do in the first 10 minutes of your webinar.
Establish Trust And Credibility
In the first few minutes of your webinar, you have a golden opportunity to convince your audience that you’re an expert in your field and that what you have to offer is valuable. To do this, you need to establish trust and credibility.
The way you accomplish this is by providing value in the form of information or insights that your audience cannot get anywhere else. You might start by sharing your expertise on the topic or asking questions that only you can answer. To make sure your audience is listening, begin by stating your name, the company you represent, and the credentials you have (i.e., Professor, Engineer, etc.).
Once you’ve established your credibility, it’s time to promote your offering. What do you have to offer? What will make your audience pay attention?
Present An Offer That Is Both Valuable And Viable For Your Audience
Your offer, what you will present during your webinar, is more than just information or an opinion about your topic. At this point, you’ve already established yourself as an expert in your field and have introduced your audience to the value of what you have to offer.
Your offer should include something that is both valuable and viable for your audience. For example, if you’re talking about online marketing, the offer could be:
- An informative webinar about digital marketing.
- A live webinar where you teach digital marketing strategies.
- A recorded webinar where you teach digital marketing strategies.
- A themed webinar where you discuss digital marketing with a specialist.
The important thing to keep in mind here is that your offer has to be something valuable that your audience cannot get anywhere else. It needs to fit within your target audience’s needs and constraints.
Craft A Compelling Story
When people attend your webinar, they’ll typically leave with a buzzword or phrase that embodies the main idea of your presentation. This is called the hook.
Your hook is vital in order to grab your audience’s attention and in order to make them want to listen to what you have to say. You can use a hook to sum up what you’ll cover in your presentation in a single sentence or phrase. When used effectively, a hook can make your presentation more memorable.
For example, if you’re discussing SEO and you want to use the term organic search, you could say:
- Organic search is all about getting traffic from Google using keywords and links that appear natural in relation to the content of your site.
- You can use SEO to optimize your content and on-site activities for organic search.
- You can use tools like Google Keyword Planner to find the keywords and phrases your audience uses most frequently when searching for content related to your niche.
- When done right, SEO can be a powerful tool for growing your business.
Instead of just throwing out a bunch of useless information, use a hook to tell a story about your topic that will make your audience perk up and pay attention. A story can make anything more memorable. In the example above, we used the word organic to describe search. This is because organic search is a story itself. Without giving too much away, organic search is all about creating great content and building trust with the audience.
Gather Your Critical Information
The next step is to gather all the information you need for your webinar. This includes your research material, talking points, and keywords/phrases. Review the material about your topic several times before the webinar to make sure you have everything.
You want to have everything you need to present in the first 30 minutes of your webinar. If you run over time, you might want to cut off the listener who is using their mobile device to type on. Those looking at their phones during a presentation usually end up distracted and bored. You don’t want to disappoint them by ending the webinar early. On the other hand, attendees who are engaged are more likely to get the most out of your presentation.
Plan Your Webinar Agenda
The last step is to plan the order of the presentation and make sure you cover all the relevant details. The order of the presentation should make sense and make sense within your webinar. It’s natural for your audience to listen to what you have to say in the order you present it. However, you should plan out the agenda. This is important because it helps you avoid any unnecessary disruptions. If you have several speakers, you can arrange the order of the presentation to fit the needs of your audience.
For example, if your webinar is about SEO, you might want to start by defining the meaning of SEO and how it’s different from PPC (paid search). Then, you can move on to defining keywords, identifying high-ranking pages, analyzing organic search data, and finally optimizing for search.
After the presentation, you’ll have a few minutes to follow up with your audience. This is where you solidify the value you brought to the table and where you establish yourself as an indispensable source of information within your niche. To do this, you can use the following methods:
- Ask questions and engage with the audience.
- Provide resources that will be valuable to your audience.
- Thank you for attending, followed by a call to action.
The takeaway from the above is that in order to have a successful webinar, you need to put in the time and energy to plan out the details. However, don’t worry, it’ll all be worth it in the end.