It is no secret that conversion rate optimization (CRO) is a must for every business. The key to effective CRO is testing, measuring, and analyzing the results of your campaigns – both on and off line. To make this process easier for you, we have curated a list of the best tools that will help you grow your business and optimize your conversions!
If you’re looking for a one-stop-shop for all of your digital marketing needs, then ClickFunnels is the right choice for you. With ClickFunnels, you can create all of the essential online marketing pages (e.g. landing pages, opt-in forms, and sales letters) and then connect them to different campaigns (i.e. conversion optimizations).
The best part is that you can do all of this from the convenience of your office computer or home laptop.
The basic version of ClickFunnels is free and it comes with limited features. For $15/month, you will get all the features, including the advanced copy treatment, which makes it much easier to write compelling sales letters.
Optimizely is another top-notch tool in the world of conversion optimization. This tool is great because it creates all the necessary material (e.g. landing pages, opt-in forms, and sales letters) for you, so you don’t have to write a single word. Furthermore, you can use pre-built templates or you can design your own templates to easily create powerful marketing pages within minutes.
The best part is that you get to test various content and design elements without having to make costly design changes. Plus, you get to see the results of your experiments right away.
The drawback is that, like with any other tool, you need to have a good understanding of digital marketing to effectively use and optimize this tool. Also, since it is a paid tool, you are going to have to invest in it to see the full benefits.
If you’re looking to carry out serious marketing research and you need access to large datasets, then Convertri is the right tool for you. This tool provides you with access to millions of online consumers and helps you optimize your marketing strategies based on research results from real-world testing.
The great thing about Convertri is that you get to choose from a variety of marketing channels, including banner ads, display ads, and more. This variety of options means you can choose the one that best fits your budget. Furthermore, you get to choose the time of day that you want your ads to appear, so you can ensure that your marketing efforts are reaching the right audience.
The downsides are similar to any other tool on this list. You need to have some familiarity with digital marketing to use this tool effectively, so it isn’t for beginners. Also, since this is a paid tool, you are going to have to invest in it to see the full benefits. But for the purpose of this article, we’ll consider this a small price to pay for the benefits that this tool provides.
If you’re searching for a free tool that can help you build and manage professional-looking websites, then you’ve come to the right place. Sumo is probably the most popular drag-and-drop website builder of all time, with over 500 million downloads globally. With Sumo, you can build a website in a matter of minutes, even if you have no previous experience.
The best part is that Sumo provides a free trial, so you can test out the tool before you buy it. If you’re looking for a simple yet effective tool to build a professional-looking website, then Sumo is a great option. You can start a trial today and see for yourself how easy it is to build a site with this tool.
The downsides of Sumo are similar to any other tool on this list. You need to have some familiarity with HTML and CSS to be able to use this tool effectively. If you’re not sure how to code, then this will be a steep learning curve. Also, since this is a free tool, you are going to have to keep up with the advances of web design to use this tool effectively.
Wix is similar to Square in that it is a drag-and-drop website builder that also provides you with a free hosting option. If you’ve ever shopped online, you may have visited a website that was built with Wix. You’ll typically find shopping carts built with Wix at the top of search engine results, as the platform offers some very basic e-commerce features. These features are enough for many e-commerce companies to grow their businesses on the back of their sites.
The best part about Wix is that it is extremely easy to use. Even if you’ve never done so, you will have no trouble using the tool to build a professional-looking website in no time. Simply copy and paste the HTML for your pages into the Wix builder and you will see a live preview of how your website will look like once it’s complete. From there, you can simply begin to add your content to the site. To see how easy it is to use, you can check out their instructional videos which walk you through the steps to create a completely functional website in under 10 minutes. Even if you’re a beginner, you’ll find the videos easy to follow and will have a clear understanding of how to use the tool once you’re done.
The downside to Wix is similar to Square in that it doesn’t come with advanced features, so you won’t find many e-commerce applications or platforms built on Wix. But if you are looking for a simple and effective tool to build a professional-looking website, then Wix is the perfect choice.
To sum up, building a professional-looking website is easier than you think. You don’t need to be an expert to do it, but you will need to invest in some training to be able to use the various tools effectively. Once you’re able to build a website that looks good and functions well, you can promote your product and service online and begin to grow your business.