The internet changed the way people interact and found information. Before the internet, people needed to rely on printed materials for knowledge and entertainment. However, with the click of a few buttons, people can find the information they need and entertainment they seek online. One of the primary ways people access information online is through banners. Billboards, ad banners, and icons on websites and blogs often serve as the first glimpse of a website or blog article. When a person clicks on an element such as a blog banner or the Facebook “Like” button, they often end up on the same website or blog where the element originated from. This can lead to a domino effect where people are constantly being sent back to the same website or blog, which eventually earns the company money. Fortunately, there are ways to direct click traffic to another site or landing page. In this article, we will discuss 4 tips on how to get a click funnels banner to click on the internet.
1. Make sure your banner is relevant to the target audience.
One of the first things you should do before you get started on your banner ad campaign is figure out who the target audience is for your banner. You can use a tool such as Google Search Console (formerly known as Google Analytics) to find keywords, phrases, and topics that your target audience is searching for. Once you know who your target audience is, you can craft your ad content to match their needs. For example, if you’re trying to sell organic food products, you might want to use keywords such as “organic food,” “farm fresh,” or “locally grown.”
You can also use the information you gathered to find similar products your target audience might be interested in and create content around those products. For example, let’s say you’re a cloth diaper service and your target audience is parents. You might want to research the types of cloth diapers they’re using and create content showcasing different styles, colors, and patterns.
2. Use long-tail keywords in your ad content.
Your banner ad content should contain a combination of long-tail keywords and main keywords. Long-tail keywords are phrases or sentences that are more specific and will trigger a higher click-through rate than general keywords or single words. For example, instead of just using “clothing,” you could use “men’s oversized shirts.” The second the advertiser types in “mens oversized shirts,” they will be presented with a variety of products that they could potentially purchase. Using long-tail keywords can help you target the right audience and increase your conversion rates.
3. Build a solid foundation.
Once you have a solid grasp of who your target audience is and what they’re searching for, you can begin to build a solid foundation for your ad campaign. You want to make sure that your ad content is high-quality and relevant to your target audience. To do this, you need to prove to Google that you are an expert in the niche and that you’re committed to providing the best possible experience to your readers. To prove to Google that you’re an expert, you can create content demonstrating your knowledge of the subject matter. For example, if you’re a travel agent and you’ve got a blog post on luxurious travel destinations, you could create a mini-guide explaining the different types of travel insurance policies and which one is best suited for frequent travelers.
If you can build a quality blog around your website, you can use that to prove that you’re an expert in your niche. When Google sees that you have a quality blog, it will consider you to be an expert in your niche and give you a leg up in the search engine rankings. With that in mind, you can take some time to build out a solid foundation for your website by creating a quality blog around the topic.
4. Use keywords in your headline, subhead, and body copy.
The headline of your ad is the first chunk of text readers will see when they land on your website. Make sure that this text is intriguing and matches up with the content of your website. The headline of your ad should match the headline of your website’s first paragraph, especially if the two headlines are different colors (e.g., red for TV ads, green for Google ads). To further drive traffic to your website, you can also use the subhead and body copy.
Your subhead is the second block of text below the headline. This is the text used to describe your product or service, and it should correspond with the body copy on your website. Use your subheadto give the reader a quick synopsis of what the article is going to cover. For example, let’s say you’re running an organic food blog and you wanted to promote a new product that you had developed called “purple sprouts,” your subhead could be “Learn how to grow purple sprouts at home and reap the benefits of organic food.”
Your body copy is the rest of the article. This is the text directly below the subhead on your website (or below the article on a blog). Your body copy should give the reader an idea of what the article is going to cover without getting too technical. If you went with the example above, your body copy might be something like “Learn how to grow organic food at home and reap the benefits of healthy living.” You want the text to be engaging enough that your target audience decides to click on your ad rather than continue scrolling.
5. Measure the success of your ad campaign.
Once you have a decent amount of content on your site, you can start to measure the success of your ad campaign. To do this, first, find out how many clicks you’re getting on your site (this is called “traffic”). Next, find out how many of those clicks resulted in conversions (e.g., purchases, signups, or social shares).
With these two numbers, you can figure out how much money you’re making (or losing) from your ad campaign.
If you’re getting 100 clicks and 20 of those clicks are turning into sales, you’re doing pretty well. However, if you’re only getting 50 clicks and no one is converting, you might want to reevaluate your strategy and figure out what’s going on.
To end off, you can use this same technique to track the success of individual pieces of content on your site. For example, if you have a blog post on luxury travel destinations and you get 100 clicks on that post but no one converts, you can conclude that your target audience does not appreciate luxury travel and you need to find a way to communicate that to your audience.
Don’t Forget The Basics
In addition to creating compelling ad content and a quality website, you also need to make sure that your banner ads adhere to a few simple guidelines. Make sure that your ads are relevant to the product or service you are promoting, and make sure that you are prominent enough in the ad but do not clutter up the screen by appearing too frequently.
Also, keep in mind that some Google ad networks require a minimum number of monthly views to qualify for a spot in the rotation. So, if you’re looking for instant results, you might want to consider an alternative ad network.
However, as long as you keep all of these tips in mind, you’re sure to see improvements in your click-through rates and, eventually, your bottom line.