You’ve created an amazing funnel. Nothing more exciting than seeing all the stages of a lead’s journey and being able to track their eye movements as they move from stage to stage.

But you’ve also worked hard to get there. You’ve optimized your funnel from every aspect and tested it many times to ensure it’s functioning the way you want it to.

To continue optimizing and testing your funnel, you need to make sure that the people who visit it are real people and that they’re actually engaging with your content. That means they’ve clicked on a link, visited your site, and then engaged with your content somehow. The last thing you want to do is put in a lot of effort getting people to sign up for your newsletter only to find out that they didn’t actually want what you were offering.

Luckily, Google Analytics has a verification button that you can add to your website. When a user clicks on this button, they’ll be verified as being a real person and will stay in that state as long as you keep your Google account active and keep visiting the website. When you no longer meet these criteria, they’ll be asked to verify again.

Why Should I Verify My Analytics Account?

Google doesn’t like it when users try to game the system and create fake accounts. Having a fake account would mean that all your data would be tainted and you’d never be able to prove that the person who created the account was actually someone who visited your website. In order to prevent this, Google puts the verification procedure in place.

But why should you do this? Google Analytics gives you access to a wealth of information about your site including traffic and revenue. Being able to prove that these are real people is great because it gives you a peek behind the scenes and into the future of your site. Being able to see direct correlations between actions on your site and the results that follow is extremely powerful.

How Do I Verify My Analytics Account?

Logging into your Google Analytics account and clicking on the ‘verify’ button will walk you through the verification process. You’ll need to provide a few pieces of information such as your name, email address, and phone number. Once you’ve verified your account, you can begin using it again to its full capacity.

Along with verifying your Google Analytics account, you’re also asked to confirm that you’ve reviewed the terms and conditions of service. This way you can rest assured that you’re not going to accidentally violate any T&Cs when using the service.

What Am I Verifying?

When you click on the ‘verify’ button, you’re verifying that you are a real person and not some sort of robot trying to game the system. When you verify your Google Analytics account, you’re also verifying that you’ve reviewed the terms and conditions of service.

You are not required to verify your Google Analytics account in order to use it. If you’d like, you can leave the account as is and go through the motions of using it without having to verify your identity.

What Happens If I Don’t Verify My Analytics Account?

If you decide that you don’t want to verify your Google Analytics account, you’ll need to remove it from your list of accounts. You can either remove it from Google Analytics entirely or you can choose to leave it inactive. Inactive accounts can still be accessed by going through your Google dashboard but you won’t be able to see any data or carry out any analysis. Having an inactive Google Analytics account is better than having a fake one because at least with the former, you can still access all the data but you simply can’t prove that you are an actual person.

Is There Any Benefit To Verifying My Sub-Accounts?

As mentioned above, the main benefit of verifying your Google Analytics account is that it provides you with the ability to see real human traffic and not just bots or fake accounts. But what if you have more than one Google Analytics account? You can create as many sub-accounts as you want and still use the main account to log into each one of those sub-accounts.

For example, you can have a secondary analytics account for your marketing department and a third one for your operations department. You can give these sub-accounts different names but in order to access them, you must log into your main Google Analytics account. While this provides you with all the benefits of owning multiple Google Analytics accounts as mentioned above, it also means that any human traffic data you get for these accounts is combined into one big ball of data. So while it’s great to be able to see what’s been going on with your website in real time, it also means that you’re missing out on the ability to analyze the data independently across different accounts. Which is a bit like having multiple Twitter accounts where everything you share ends up being broadcast to all your followers regardless of which account you’re using at any given time. This is why you should always try and avoid having too many accounts unless you really need them to analyze separate sets of data.

Can I Use My Verified Google Analytics Account To Track My Website Across Multiple Domains?

One of the perks of having your own Google Analytics account is the ability to configure it to track data across multiple domains. So if you have a personal blog as well as a commercial one, you can use Google Analytics to track both of these simultaneously. But in order to do this, you need to first verify your account. Once you’ve done this, you can switch the tracking code for each domain to carry out independent analysis across multiple blogs or websites.

For example, Blog A and Blog B both have a Google Analytics account that they’ve configured independently. While Blog A is set up to track traffic only from, Blog B is only able to see traffic from Each one of these accounts can be verified using the ‘verify’ button in order to prevent any bots or fake accounts from skewing the results. Since both domains are using the same Google Analytics account, they are able to see each other’s traffic.

If you’d like, you can download a copy of Google Analytics and take a look at how to set this up yourself. Just remember to use a different Google account for each domain you want to track.


Creating a successful funnel is a lot of hard work and can be very time consuming. Once you’ve got everything set up and functioning the way you want it, you need to prove that these are actual people and not just bots or spam generators. The best way to do this is by letting Google know that you’re indeed a real person and not a robot. This is why you should always try and avoid using fake accounts or automated tools when analyzing data from your Google Analytics account because if you’re found out, your data could be at risk. Having a verified Google Analytics account provides you with the confidence to take your time and ensure that each stage of the funnel is done correctly and to the best quality possible.