It’s no secret that Salesforce and ClickFunnels have a lot in common. They’re both B2B SaaS products that were founded by ex-Facebook employees. They’re also both headquartered in San Francisco. Because of this shared background, it’s not surprising that a lot of people confuse the two products.

But despite their similarities, they have completely different user experiences and goals. If you’re thinking about investing in either product, here’s what you need to know.

Key Differences Between Salesforce and ClickFunnels

As mentioned, Salesforce and ClickFunnels have a lot in common. But beyond the fact that they’re both B2B SaaS products, a lot more separates them. Here are some of the most significant differences between the two products.

User Experience

One of the key differences between Salesforce and ClickFunnels is their user experience. As a user, you’ll find it much more intuitive and straightforward to use ClickFunnels. The reason behind this is that the product was designed to be simple and easy to use. This is in contrast to Salesforce, which was designed with the enterprise in mind. In fact, enterprise users say that they prefer working with Salesforce because of its complexities.

In addition, since Salesforce was primarily designed for large companies with strong marketing departments, a lot of its features are focused on email marketing and tracking performance. This means that new users who aren’t proficient in email marketing or performance tracking will have a more difficult time getting the most out of the platform.


An important factor to consider when comparing Salesforce and ClickFunnels is their design. While both products are operated via a web browser, ClickFunnels was designed with the online marketer’s needs in mind. This is primarily because a lot of its features are aimed at boosting conversion rates. As a result, the interface and functionality of ClickFunnels are optimized for performing online tasks, such as driving traffic to a website or doing keyword research.

In contrast, Salesforce was designed for the enterprise with a lot of corporate branding and colors. So it follows that the design of Salesforce is more suited for presenting large amounts of data.


Another significant difference between Salesforce and ClickFunnels has to do with their features. Whereas ClickFunnels is more focused on converting leads into paying customers, Salesforce has a multitude of features aimed at enhancing marketing performance.

In addition to the differences discussed above, Salesforce also has several features that ClickFunnels doesn’t offer. These include:

  • Dedicated telephone number
  • Free private notes
  • Multi-currency support
  • Customized mobile greetings
  • And more…

But despite these key differences, there are some significant overlaps between the two products. Which one you’ll choose relies on your personal preferences and the kind of work you do. But if you’re interested in a comprehensive comparison, read on.


With regards to cost, Salesforce is significantly cheaper than ClickFunnels. You can grab a personal account with the former for just $15 per month. But you’ll need to pay $35 per month for the latter. This is because most of the features in ClickFunnels are available only for enterprise accounts.

In addition, if you compare the price of a single CRM module in ClickFunnels with the entire cost of a standard enterprise Salesforce account, you’ll see that the former is much cheaper. A single module in ClickFunnels will set you back $12,000, while a single Standard enterprise account exceeds $38,000.

Included Software And Devices

Another important factor to consider when comparing Salesforce and ClickFunnels is the included software and devices. The latter is heavily dependent on third-party software and hardware, such as Google Sheets, Zoom, and a QR Code scanner. So you’ll need to make sure that these are installed on your laptop or device before you can use ClickFunnels.

In contrast, Salesforce comes with a built-in knowledge base and question-answering engine called Knowledge Management. In addition, the software offers numerous integrations with third-party apps and platforms, including Google Apps, Gmail, and Slack. This means that you won’t need to buy any additional software to get started.

Where Can I Use Salesforce?

If you’re looking for a product that you can use within an office setting, you have several options. Salesforce has a desktop version called the Cloud App, which gives you the same features as the mobile app. In addition, Salesforce also offers an on-premise version called, which many people prefer because it gives them the ability to run the software on their own servers.

Bottom Line

Although there are a lot of similarities between Salesforce and ClickFunnels, these two products serve completely different markets. If you’re interested in a comprehensive comparison, read on. Otherwise, for a product that you can use to easily drive traffic to your brand, dive into