If you run a business that’s been around for more than a couple of years, then you’ll know that connecting with customers and encouraging them to come back for more are essential to your business’ health.

In the past, you may have relied on simply getting a banner ad on a website or using social media to engage with potential customers. However, in today’s digital world, your target audience might not even visit your website or consume your products unless you actively engage with them using the best tool for the job: Google.

Whether you’re looking for prospective customers to join your mailing list, want to encourage current customers to buy more, or just want to know more about your existing customers, Google offers many great services that can help you connect with your G Suite users.

Find New Customers With Google Ads

Did you know that you can use Google Ads to find customers who are already searching for your products or services ?

You can take advantage of the ‘paid search’ option within Google Ads to target the customers who are most likely to become your future buyers. Using the tool is straightforward – you just need to create a campaign, choose the products you want to advertise on, and set the budget. Once you’ve created your campaign, you can go back and review the results, adjusting your budget and trying new products if necessary.

Convert Website Visitors into Customers With Google Analytics

Did you know that you can use Google Analytics to track the visitors to your website and identify the ones who are most likely to become your customers?

You can view the traffic from your website including the source, landing page, and demographic information of each visitor. You can also set up automated email notifications so that you’re always kept apprised of when a new user signs up for your mailing list or buys a product from your website. You can use this feature to create a relationship with your users and encourage them to return at a later date. 

If you run a small business or operate a blog, then you’ll most likely be using Google Analytics to track your website traffic. Why? It’s free. And what’s more, you don’t need a commercial account to use it.

Retain Customers With Thank You Videos

Did you know that you can use Google’s Video to create compelling content that will keep your customers engaged and coming back for more?

The key is to make sure that your videos are not only entertaining but also useful. You can use a tool like Thank You Videos to plan, shoot, and finish your videos in less than an hour. After recording your message, simply visit the URL that the tool provides and you’ll instantly have a beautiful online video to share with your customers.

Build A Community With Google+

Did you know that you can use Google+ to build a community with your customers and potential customers?

You can use the platform to engage with your audience and allow them to take part in your business’ growth. And, at the same time, you can use the tool to find and connect with other businesses that can help your business thrive.

To build a strong community, you first need to create private and public posts that you’ll share with your audience. Then, you can enable your community members to engage with you and each other through your private posts.

To encourage community members to participate, you can tag people and objects in your posts and watch as your community members engage with your content.

Track Website Activity With Google Analytics

Did you know that you can use Google Analytics to track the activity on your website, app, and social media pages?

The benefit of using Google Analytics is that you can track all the traffic to and from your website, even if the pages aren’t directly connected to each other. For example, if someone visits your homepage, clicks on an internal link or image on the page, and then ends up on a product page, you’ll be able to view that user’s activity within Google Analytics. This way, you can identify how your audience is interacting with your content and optimize everything that you do based on the results.

How to Properly Use Google Analytics With Your G Suite Account

Did you know that you can use the Analytics dashboard to track your audience, measure their engagement with your content, and identify the products that they’re most interested in?

The first step is to set up a filter within the dashboard to show you only the traffic from your G Suite account. After you’ve done this, you can use the dashboard to view your audience’s interaction with your content. For example, you can use the tool to identify the products your audience is engaging with the most and then use that to determine which products to focus on in the future. Or, you can look at the traffic from your website and try to determine the reason that your audience is visiting your site, whether it’s to read about your product or to find out more about a specific topic.

Manage Your Email List With HubSpot

Did you know that you can use HubSpot to create and maintain an email list of your customers, subscribers, and other people interested in your product or service?

As a business owner or entrepreneur, you’ll be bombarded with communication from different marketing and sales platforms, all trying to get your attention. Managing your email list within HubSpot will ensure that you stay organized and can reply to all your customer’s inquiries at once.

To create an email list within HubSpot, navigate to your account settings and then to the ‘Build & Manage Lists’ button. From here, you can create a new list and add users from your Google account or an external email provider.

Once you’ve created your email list, you can use HubSpot to send out emails with important information about your business, including upcoming events and specials.

Use Zap To Build A CRM With Salesforce

Did you know that you can use the CRM software Zap to integrate your sales and operational data in one place so you can act quickly and efficiently?

Zap connects to the accounts that you have configured within Salesforce, including Gmail, Outlook, and Facebook. After you’ve connected your accounts, you can use its intuitive and graphical user interface to create automated emails and to keep track of your interactions with customers. You can even use Zap to get sales alerts when a customer signals they’re interested in your product or service.

Learn More

If you have other tools or platforms that you use to run your business, then it’s important to keep in mind how to integrate them all in order to get the most out of them. One way to do this is to use a tool like Clickfunnels to integrate your Google account with other platforms and tools, such as Mailchimp, AWeber, and Salesforce. When customers make a purchase through one of these platforms or tools, you can use the CRM to automatically enter their details into the other platforms and tools.

If you run a small business or operate a blog, then it’s essential to keep in mind that customers want to be able to find information quickly and easily. If you use tools like HubSpot or Zap to integrate your email and CRM accounts, then you can reply to customers quickly with helpful information, directing them to the appropriate department or person within your company for their query.