I thought I would share with you guys some of the helpful tips that I learned along the way and how you can incorporate them into your own funnels.
Create a Unique Landing Page for Every Client
This is the single most important thing you can do for a client. Think about it, you are trying to sell them something, but you are not sure whether or not they want what you are promoting. So you create a landing page for them specifically, to answer all of their questions. This could include a video that explains the product in more detail, additional FAQs, testimonials from previous clients, or anything else that you can think of. You want to make sure they feel confident in making a decision, and your unique landing page will assist them in doing so. You may also want to consider using multiple tools such as clickfunnels, to create landing pages that are also functional online stores.
Offer Various Inbound Marketing Tools
Speaking of making a decision, offering various inbound marketing tools, such as blogs, email lists, and online shops will help your clients make a choice easier. If you are selling something that requires a lot of reading, or they are not tech-savvy enough to use your site, they might decide to try another option. Having various inbound marketing tools will make it easier for them to find the information they need, whatever that might be. Sometimes it is hard to know where to start, when you are new to this, but by combining various tools and platforms into one, you will be able to reach more people, and make more sales in the process.
Use Video Content To Explain Your Product
You can use video content to explain your product or service, in many different ways. Whether you are using YouTube or another video sharing platform, you can find short videos that explain your product or service, in an engaging manner. In my experience, video content is one of the most effective ways to explain something, because it is engaging and tends to keep the viewer’s attention for longer than usual text content.
If you run a video marketing campaign for your product or service, you stand a better chance of converting this audience into paying customers. Building a video library about your niche is also a great way to demonstrate your knowledge and commitment to the topic, which will make you more credible.
Show Off Your Expertise
In terms of selling something, you are trying to convince someone that your product or service is the best option available. Typically you will argue that it is the most effective, or the most convenient, or the cheapest, etc. One way of doing this, is by simply explaining why you are the best in your industry. For example, if you are a car dealer, you can talk about all of the benefits that the product you are selling has to offer, compared to other manufacturers. Showing off your expertise is an easy way to gain credibility with your audience, and make them more receptive to your sales pitch. Think about all the experts you have learned from, what makes them so special, and use this to your advantage. If you are using video content to explain your product or service, be sure to include these types of expertise-based arguments, because they will make your videos more valuable and interesting to your audience.
Offer A Free Sample And Promotions
In order to gain more credibility and trust with potential customers, you should always offer a free sample. Nothing speaks to potential customers more than the opportunity to try out your product or service, before buying it. Along with the free sample, you can also offer some sort of marketing promo, such as a coupon code, or a special discount. Giving away samples and providing discounts shows potential customers that you are indeed a legitimate business, and are trying to be fair and honest with them.
Show Off Your Community
I think it is important to show your community what they mean to you. If you have built something that you feel is valuable, and if you have done your research correctly, you should be able to find some sort of community associated with it. If you are a fitness enthusiast, you could find a community of people who are just starting out, or have been recently engaged in a weight-loss program. If you are a pet lover, you could find a community of people who have just adopted a new puppy, or kitten, and are looking for tips and tricks on how to properly take care of them. Finding the right community for your product or service can help you define the target audience, and guide the way you communicate with them.
Make Sure Your Marketing Is Being Effective
Marketing is an essential part of any business, whether you are an individual entrepreneur, or a large corporation. But it is vital that you determine the correct method of marketing, before starting any sort of campaign. It is important to regularly review your marketing metrics, and make adjustments as needed. There are several steps you can take to ensure your marketing is being effective, such as identifying the right audience, and creating buyer personas, as well as conducting market research, and analyzing the results.