If you’re looking to hold a webinar for your business, you’ve probably considered the various ways in which you can make it more convenient for people to attend. After all, you’ll be sharing your expertise with them, so you want to ensure they have the best experience possible. One way of doing so is through the use of a landing page—a static webpage that you load into a browser before the webinar starts. This page contains information about the webinar such as the topics covered and the presenter’s background. It also has space for attendees to register, provide their contact information, and a place for the moderator to greet them as well.

While it’s essential to provide high-quality content for your webinar, it’s just as important to make it easy for people to navigate your website. After all, you’ll be hosting the webinar on a corporate website, so you should ensure that the process of registering for the webinar and finding information about it are as easy and pleasant as possible.

Why Webinar Landing Pages Are Beneficial

The purpose of a webinar landing page is to get visitors to take some action, typically by registering for the webinar or purchasing a product. Since attendees can’t register for a webinar directly inside the event, you’ll want to ensure they have the ability to get the most out of it. Hence, the reason behind the necessity of a webinar landing page.

A good webinar landing page will contain all the information your audience needs to get the most out of the webinar. It should be easy to find, well-designed, and provide a good user experience.

What’s more, you may want to consider using a tool like Google Analytics to track the success of your webinar. Since the purpose of a webinar landing page is to drive people to take a specific action, you can determine how well it’s performed with a quick glance at the dashboard. You’ll be able to see how many people visited the page, how many of them clicked a link or button to register for the webinar, and so on.

Making A Great Webinar Landing Page Is Easier Than You Think

Creating a great webinar landing page is actually quite easy. With a little bit of preparation, research, and experimentation, you can have a fully functioning, great-looking, and beneficial webinar landing page in no time at all. Let’s have a look at how you can put one together.

The Basics

As the name suggests, a webinar landing page doesn’t require a whole lot of effort to create. Essentially, all you need is a web host, a functional web browser, and a few files. Just like that, you have a fully functioning, beautiful, and beneficial webinar in no time at all.

The most common type of webinar is a ‘live’ one, where the presenter talks directly to the audience. For these types of webinars, your webinar landing page ideally contains the following:

  • An inviting and interesting intro to grab the attention of the viewer (potentially a cold call to action at the end with a link to more information)
  • Key information about the webinar (the date/time, the location)
  • Contact information (at least an email address)
  • A place for attendees to register (preferably using a tool like Google Forms)
  • And last but not least, a short bio about the presenter

If your webinar is recorded, you’ll need to have a page with slightly different information. Instead of having a live chat with the audience, you’ll have a chance to review the presentation later on (hopefully). In this case, your webinar landing page should include the following:

  • A short intro (no longer than a couple of sentences)
  • The agenda for the webinar
  • Key information about the webinar (the date/time, the location)
  • Contact information (at least an email address)
  • A brief description of the topic(s) being discussed (to put the viewer in the right frame of mind before they watch the recording)
  • A brief bio about the presenter (moderator, speaker, etc)
  • A detailed description of the recording (how long, the location)
  • A link to the recording itself (you can also choose to embed the recording itself)
  • Some sort of download or registration form for the event (preferably using a tool like Google Forms)

Design & Usability

When it comes to the look and the feel of a website or an app, we tend to think about functionality first and design second. This is the case for a good reason—we want our products to work well, so we don’t have to bother with design elements that don’t work. However, as we’ve mentioned, a good webinar landing page needs to be easy to use so that the viewer can get the most out of the experience. This means that the design of your webinar landing page is just as important as its functionality.

To create a usable webinar landing page, follow these simple steps:

  • Ensure that the layout and the design of the page are clear and easy to understand (test it out with a few friends and family members who don’t have a background in UX or UI design).
  • Make sure that all the text and elements on the page are readable and clear (readability is incredibly important).
  • Play around with the webinar landing page layout and design in whatever tool you’re using to create it (if you’re using a tool like Squarespace, you can use the trial to quickly create a fully functioning website with a landing page).
  • Use common sense and make it usable (people need to be able to find what they’re looking for and easily complete tasks on your website).
  • Don’t clutter the user experience—keep things light and clean (people shouldn’t need to search for information in a huge chunk of text on your landing page).
  • Make sure that your spelling and punctuation are correct (you’ll be representing your business, so grammatical errors could potentially damage your business’ reputation).
  • And most importantly, make sure that it’s a pleasant and easy to use experience (after all, the user experience is subjective—you’ll be surprised at how much someone’s opinion can vary on a single product or service).

Tips For Attracting A Larger Audience

When someone clicks on a Google search result, the first thing that pops up is usually an ad. At the top of the page, you’ll see a green “sponsored links” button that makes the text “Sponsored links” appear in green. This is because advertisers pay Google to have their links displayed at the top of search results. What does this mean for you? You’re competing for visibility on the biggest search engine on the planet—keep this in mind when designing your webinar landing page.

To attract a larger audience towards your event, you could opt to run SEO (search engine optimization) on your webinar’s keywords. To do this, you’ll need to enter your keywords inside the file itself when you upload it to a host. The better your keywords, the easier it will be for people to find your webinar when they’re searching for related content. To find the right keywords, do some research online using tools like Google Keyword Planner or SEMrush—both are free to use.

Further Reading

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