Often, we get so focused on selling a million products that we forget about the people who bought them. Customer care is one of the key factors that separate successful businesses from the rest. Thanks to the power of online marketplaces like Amazon and eBay, we now have the ability to follow up with our customers and see how each product they purchased is performing. This following up allows us to determine exactly what resonated with our customers and whether or not we should continue offering that product.
Traditionally, marketing and sales departments would work together to identify target customers and then build sales funnels to promote products to these individuals. However, with the rise of the click-through marketeer, we see salespeople being asked to find their own customers and then grow their own sales funnels. This is where the role of the content marketer enters the picture. We will discuss how the role has changed and what it means to create sections inside a Clickfunnels account.
The Rise of the Clickfunnels’ Content Marketers
If you follow the digital marketing world at all, you will have noticed that content marketing has risen as a prominent role in digital marketing. Simply put, content marketing is the process of creating and distributing content (typically blog posts, videos, and infographics) to attract, engage and convert prospective customers into paying customers. It is a very broad role that includes everything from creating the content to promoting the content, measuring the results of the content, and evolving and improving the content strategy over time.
Traditional marketing is no longer a one-way street to potential customers. Thanks to the rise of the digital marketing realm, customers now have the ability to learn about a brand, product, or service, and reach out to that brand or service through social media channels like Twitter and LinkedIn.
This two-way street means that marketing and sales must work together to nurture and grow their own customers. To do this, marketing teams are turning to digital marketplaces and content strategists to create buyer personas, find the right content, and then implement a strategy for getting that content to the right people. The combination of a deep understanding of marketing and sales processes combined with the power of digital content creation and distribution, makes for one very powerful team.
Sections and Content
In the world of digital marketing, a key figurehead is the section.
A section is a special area of a page, distinct from the main body of the text. In the context of a web page, the area containing the section tags is what’s known as the …Section…. There is currently no one-size-fits-all approach when it comes to sections on a webpage, but generally speaking, they are used to highlight important topics or arguments in a compelling manner. This way, readers can choose what is most relevant to them based on their own interests and the page’s content.
The most common example of a section is the …About Us… page on a website. This area of the page will contain important information about the company, such as its history, employees, products, and services. This section also serves as the website’s introduction or …Section… of digital marketing.
Once you have a section set up on the About Us page, you can add content to it using various headings, subheadings, and paragraphs to create a distinct thematic area of the page. In the example above, we can see that the About Us section is broken down into three distinct parts based on their thematic importance:
▪History: This is the history of the company, providing context for why the website and products were created. In this case, the history of the company is important because it provides the foundation for understanding and justifying the existence of the company’s products and services. This section also provides vital background information to understand the goals and motivations of the company. Additionally, having a clear history can also help to create a stronger identity for the brand.
▪Products: Here, you can promote and describe the primary products or services offered by the company. If the company sells shoes, you can put forth information about the various types of shoes they offer, why you should buy their shoes, and so on.
▪Why You Should Buy Their Shoes: This is the area where you can promote the products’ benefits and features.
Depending on the products and services of the company, you may need to create separate sections for this area of the page. For example, if the company’s products and services center around travel and luxury goods, you may want to create a subheading for this area of the page to highlight the important information about luxury travel. This is just an example and it depends on your products and services; you can always create different headings, subheadings, and paragraphs to fit any business’ needs. For a more in-depth look at the benefits of marketing content to attract a specific audience, check out this blog post from LeadMD.
Content and Marketing Automation
The content that you create for a business will vary depending on the industry. However, no matter what type of content you create, there are always key steps you must follow to ensure that your content provides the right information to the right audience.
The first step to creating content is gathering the right information. To do this, you must have a clear idea of the target audience for the content you are creating. This means that you must know whom you are trying to convince to buy your product, renew their membership, or take some other action. Once you have a clear picture of this audience, you can begin to think about the type of content you will need to create and how you will go about creating it. One of the things that make Clickfunnels stand out is their marketing automation tools. These tools allow you to create individualized emails and landing pages that will engage and convert your audience into leads and customers.
Additionally, you can set up automated email campaigns and other marketing platforms to distribute your content to the right audience at the right time. The key is to create content that fits the needs of your target audience. To create content that will engage and convert your audience, utilize the following platforms:
You might think that YouTube is primarily for videos of cats being funny or kids being idiots, but this couldn’t be further from the truth. Specifically, you can use YouTube to find and engage with an audience that shares your interests. Since cats and humour often intersect, you can find audiences that consist mainly of people who love cats and also love watching videos of cats. This is similar for kids and idiots, but for the purposes of this article, we will discuss using YouTube for finding and engaging with an audience that shares your interests.
On the other hand, if you are trying to grow a business that promotes healthy living and organic products, you can use YouTube to find and engage with an audience that shares your interests. Once you find this audience on YouTube, you can create a channel and begin to upload videos that will engage and hopefully, inspire your audience.
If you have a personal Facebook account, you can use this as your main connection to the outside world. Moreover, you can use this account to connect with your current and potential customers, engaging them with compelling content.
However, if you want to take your marketing and sales efforts to the next level, you can use Facebook as both your personal profile page and a business page. The difference between the two is that the former is generally used to share personal information with your friends and family while the latter is used to connect with customers and potential customers.
If you have a business page on Facebook, you can begin by sharing important information about your business, such as your website and social media handles. To find and connect with potential customers, share videos and engaging content that will keep them coming back for more.
Twitter is another popular social media channel that provides a place for people to discuss and discover content that is relevant to their interests. Additionally, you can use Twitter to connect with influential people in your industry and gain access to advice and support from people who can help your business succeed.
To find and engage with an audience that shares your interests on Twitter, you can follow people and companies that promote the types of products you are trying to sell. For example, if you are a vegan, you can follow people and companies that promote vegan products and lifestyle choices, as well as anyone who uses or recommends services that are environmentally conscious.