It is very common for marketing beginners to get overwhelmed by the plethora of tools available to them when trying to grow their businesses. In the beginning, it can seem like an impossible task to know which one is best suited to suit your needs, as not all tools are made equal. Luckily for you, we are here to help with a comprehensive guide on how to integrate SendGrid into your existing marketing stack. In this article, we will walk you through the steps to easily configure and integrate the two leading email marketing platforms so that you can take advantage of the best of both worlds.
Setting Up The Integration
To get started, you will need to first set up the integration between ClickFunnels and SendGrid. For this, you will need to visit the ClickFunnels dashboard and navigate to the Integrations tab. There, you will see a list of all the integrations currently configured for your business. Simply click on the SendGrid icon to jump to the configuration page.
Here, you will be able to configure various details about the integration, including the email address that will be used to send traffic to your Funnels. In addition, you can also configure a shortcode that will make it easier for your users to subscribe to your emails from anywhere.
Upon configuring the integration, you will need to click on the Save button in order to save your settings. At this point, you can test the configuration by clicking on the Preview button.
Getting Your Emails To Flow Into Your Funnels
Now that your integration with SendGrid is configured, you can begin sending emails from your Funnels. To do this, you will first need to verify with your email provider that you are using a valid email address.
If you are using Gmail, you can visit this link to get started.
Once you have a verified email address, you can go back to your Funnel and click on the Get subscribers button at the top of the page.
From here, you can choose to either manually enter a list of email addresses or can use the Triggered autoresponder feature, which will automatically send emails to your subscribers at predefined dates and times.
You can also set up automated email campaigns that will send emails at predetermined intervals to your subscribers.
Saving Subscriber Data
Depending on how you are storing your email addresses, you will either need to set up a new list in your Funnel or integrate with an email marketing service that supports bulk SMS. For this tutorial, we will use the List option, as it is the default choice, but you can use whichever option you prefer.
Upon selecting the List option, you will be asked to enter a unique name for your list, which will be used to group your contacts together. You will also need to make sure that your email address is not already in use on your list. If it is, you can either choose to use a different email address or remove the existing entry by clicking on the X button next to it.
Once you have entered a list name and removed the existing email, you can start adding contacts to your list. To do this, you will first need to navigate to the Contact option at the top of the page.
Here, you can search for your contacts by first typing in the first name and then selecting the last name from the list.
Adding contacts is easy enough, but if you have a large list, it can take some time to navigate through all of them manually. To improve efficiency, you can use the Smart Filter option, which will automatically detect email patterns in your contacts’ names and filter them according to your searching criteria.
Setting Up Automated Email Responses
After you have entered a list of email addresses and started receiving emails, you can begin to set up automated responses to messages that are triggered. To do this, you will need to go back to your Funnel and click on the Settings tab. There, you will see a section called Automated emails, which is where you will need to enter the details of your responses.
For example, let’s say that you enter “Happy Birthday” in the subject line of an email and then click on the Create response button. This will trigger an automated response that reads, “Thanks for taking the time to write! Here’s a list of some of my favorite things about being a mommy:
- Getting to spend more time with my family
- Watching my kids grow up
- Cooking dinner together
- Taking care of my kids
- Saving money
- Helping my husband solve problems
- Being active
- Packing lunches
As you can see, responding to emails automatically is a great way to save time and ensure that you never miss a beat in your business. However, you must make sure that the emails that you are replying to are actually marketing related and not just anyone trying to sell you something. To help you avoid spam filters, make sure to add the word “parent” to the subject line of your automated emails so that they are automatically marked as “unsubscribe” messages and removed from your subscribers’ inboxes.
Adding More Value Through Personalized Emails
Now that you have a working knowledge of how to integrate and use SendGrid, you can begin using it to its fullest potential. If you have a large list, you can take advantage of the fact that your subscribers have already gone through the initial acquisition stage by sending them personalized emails.
To add more value, you can create unique landing pages for each of your subscribers based on their email address. With a little bit of customization, the URLs to these pages don’t have to be long, simply adding your subscriber’s first name and last name to the URL can greatly improve conversions for you.
For example, let’s say that you have a Funnel that you built for a landscaping company and you want to send personalized emails to your subscribers. You can create a landing page for each of them, with a simple form that collects the contact details of the person visiting your site. Once you have that information, you can use the email provider’s autoresponder functionality to send them personalized emails, which will also contain valuable information about your landscaping business such as offers for discounts or free tools.
Through the use of tags and other data points, you can also segment your list and send personalized emails based on what they have in common. For example, you can create a special offer for parents who have kids named John, Jane, and Jack, and you will receive significantly more conversions if you tailor your offer to fit their needs.
If you have a large list and this is something that will be valuable to your audience, you can take advantage of the information that you have about them to send personalized emails with valuable and engaging information that will keep them coming back for more.