Lawyers are a busy breed. They have to deal with countless cases each year, all of which need managing. To ensure that they do not become overburdened, they must utilize a number of best practices—including marketing. In this article, we will discuss some of the most efficient ways in which lawyers can use digital marketing to promote their practices and increase client engagement.

Targeted Email Marketing

Websites such as MailChimp and Vertical Response make it easy for lawyers to target potential clients based on their interests, hobbies, and demographic data. Through targeted email marketing, lawyers can reach individuals who fit their ideal buyer profile and are most likely to be interested in their services. Email marketing is also a great tool for connecting with existing clients. In a recent survey, 59% of lawyers reported that email is the most effective form of marketing. If you’re looking to grow your practice and establish trust with new clients, you should consider investing in targeted email marketing.

Content Marketing

If you’re new to the field of law, you’ll most probably wonder what content marketing is. Essentially, content marketing is the use of engaging content to attract, convert, and retain customers. When done right, content can be extremely effective at attracting potential clients who are seeking your services. When done wrong, content can do the opposite and turn off would-be customers.

Fortunately, you can increase the odds of doing it right by employing a few tried and tested tactics. For instance, you should use specific and relevant keywords throughout the content of your website and other digitally distributed forms. When someone conducts a search on a specific topic, your website should appear among the top results. To optimize content marketing and gain a higher position in search results, use a content strategist to create high-quality content that is both relevant and uses the right keywords.

Social Media Marketing

If you’re unfamiliar with social media marketing, let us explain what it is. Essentially, social media marketing is the use of social networks to promote a business or brand. With over 2.3 billion users, Facebook is the most frequently used social network. Businesses and brands commonly use Facebook to provide customers with valuable information about the products and services that they offer. They can also use social media to announce special offers, discounts, and product or service updates.

On social media, users generate and share content throughout the day. This content can be in the form of videos, photos, articles, or status updates. Since customers often receive messages on social media, businesses and brands must maintain a presence on these platforms. Failure to do so could result in losing out on a great deal of prospective business! Consequently, social media is an essential element of any lawyer’s digital marketing strategy.

Directories & Directories Submissions

Directories are search directories that are usually free to use. When a potential customer types in a key word or phrase into a search engine, their browser will automatically present them with a list of links to relevant websites. Directories generally have a number of rules and regulations that must be followed in order to be included. Lawyers should take the time to learn all of the rules and regulations of the various directories so that they can comply and gain the maximum benefit from this potent tool.

Landing Pages

A landing page is a web page that a marketer or SEO guru can design to gather e-mail addresses and website contact information from interested customers. These individuals will then be able to receive communication from the business or brand that created the page.

A landing page does not have to be elaborate; any decent-looking, professional-looking page will suffice. A/B testing is extremely useful in this regard. If you’re not familiar, A/B testing is the method of comparing the results of two different versions of a website or application to determine which one performs better. In the world of SEO, A/B testing websites, blogs, and social media to determine the optimal content for each platform.

If you want to learn more about how to create a landing page, we’ve got you covered. In this article, we’ll teach you how to build a landing page using WordPress. Also, check out our blog as a free resource for more information on landing pages, WordPress, and SEO. Finally, let’s get social. You can follow us on Twitter @WordPressSEO for helpful tips and information.

Online Reputation Management (ORM)

ORM is the process of monitoring and managing a business’s online reputation, both positive and negative. Good ORM is essential to online success. If a customer discovers that your business does not live by the same high standards that they expect, they may well decide to move on to someone else. As a lawyer, you should be particularly mindful of your online reputation and what would happen if someone were to Google your name during a sensitive time in a case.

Luckily, there are straightforward tools designed for law firms to keep track of their online reputation and review other companies’ comments about them. Some of the best tools for ORM include:

  • WebPROMO
  • Gorilla PR
  • Vocus PR
  • Yellow Pages
  • Acclaim
  • Law360
  • Legal Marketing Services
  • Lawyers Monthly Magazine

You’ll only need to sign up for a free account with these tools to begin with. Then, you can set specific targets for each and monitor your progress towards reaching these goals.

While establishing an online presence is important, it is not everything. To be considered a good lawyer, you must also be involved in the offline world. As the saying goes, “fools ignore the signs of their own foolishness.” If you want to be taken seriously as a lawyer, you must be willing to put the time and effort into developing your expertise in your chosen field. Through networking and word-of-mouth recommendations, you can build a solid reputation and gain the recognition that you deserve.