Clickfunnels is probably the most popular and widely-used landing page builder around. The basic plan starts at $17/mo and has a 14-day free trial.
The question is: How many gateways can I use with my Clickfunnels account? Is there a limit of how many I can have or am I limited to just one?
The short answer is that there is no limit to how many gateways you can have, but you need to know what a gateway is and how it works.
In this article, we’ll discuss:
- What is a gateway?
- How does a gateway work?
- The difference between a funnel and a landing page.
- The pros and cons of using various gateways with your Clickfunnels account.
- How to choose which gateway to use with your account.
- What are the various options available to you?
- How many gateways can you have?
What is a Gateway?
A gateway is the point at which a lead comes in contact with your business. To put it simply, a gateway is a point of entry into your funnel. This could be someone who has filled out a form on your website, viewed a video or clicked on a link in your email campaign, or done any of a number of other things.
From a marketing standpoint, a gateway is often referred to as a “touchpoint”, but the term “touchpoint” can also mean something different – like a website visit or an email click.
What is important to note is that a gateway is not a landing page. A landing page is simply a web page that you create to capture an email address or other such information from a lead. What you want to keep in mind is that each of these “touchpoints” (websites, emails, phone calls, etc) is a potential chance to convert that lead into a paying customer. A website visit, for example, could be considered a web engagement, and you would want to build a relationship with that person from the moment they arrive on your website. This is where a landing page comes in – it is a way to capture an email address or other such information from a potential customer so that you can continue the conversation, ultimately turning that person into a paying customer.
A gateway, on the other hand, is simply a point of entry into your funnel. You can have multiple gateways if you want. Just keep in mind that each of these points of entry is a chance to convert that lead into a paying customer. The goal is to get that person to take the next step and enter the funnel, not just make a purchase at some point down the line.
How Does a Gateway Work?
When a lead comes in contact with your business, they often do so via a social media platform like Google+. That is why you will see so many business owners and marketers talk about “googling their keyword” to find products and services that they are interested in.
Your job, as the marketer of the business, is to ensure that you show up in the search results for your chosen keywords. You can do this one of two ways:
1. Creating content that is relevant and useful to your target audience – whether you are trying to grow your email list, get people to come back to your site, or simply want to increase engagement on social media.
2. Using various inbound marketing tactics to attract, engage, and delight people – from creating awareness through internet marketing to using social media to grow your business.
Let’s assume that you own an auto repair shop in San Francisco and you want to target commuters who live in the city. You could create content like:
– An article showing how to fix your car in a few simple steps
– An infographic on the different types of cars, fuel economy, and emissions standards.
– A list of the top 25 restaurants in San Francisco
– A guide to the top hotels in San Francisco
– And, of course, lots of tips on fixing your car
In this example, you are using the car as a metaphor for transportation. In reality, you could be using any type of business, product, or service in your example.
What you want to keep in mind is that you can choose which type of content you want to put out there. You do not have to use all of these ideas to find success as a business. The key is to find content that is useful and relevant to your target audience, and use that one piece of content to inspire other content that is also useful and relevant.
As you can see, the possibilities for content are endless. Just remember to use key words strategically in your writing, and always make sure that the content is relevant to your target audience.
The Difference between a Funnel and a Landing Page
A funnel is a term often used in marketing to describe the step-by-step process of getting a lead to perform a desired action, such as make a purchase or sign up for a newsletter.
A landing page, on the other hand, is a single page that you create at the end of a funnel. More often than not, you will see a landing page consist of a form that the lead is required to fill out in order to continue into the funnels of your choice. A landing page can also include additional material like a video, an image, or even an entire article.
What you want to keep in mind is that a landing page is simply a single page that you create at the end of a funnel. A funnel is not a landing page and a landing page is not a funnel. They are separate and independent of each other. A funnel is often used to describe the step-by-step process of getting a lead to perform a desired action, such as make a purchase or sign up for a newsletter.
The Pros and Cons of Using Various Gateways
One of the first things you will want to consider before you start using various gateways is the pros and cons of doing so. Let’s take a look.
- Easy to use
- Fast and simple to set up
- Lots of templates to choose from
- Can be used to create a single-page landing page or a multi-page funnels.
- Great for attracting new customers to your business
- Limited choices for templates
- Cannot provide advanced functionality like tracking metrics and A/B testing
Choosing the right gateway for your business can be a challenging process. You have a ton of great options to choose from, which can make the decision more difficult. Hopefully, this article will help you figure out which gateway is right for you.