Building a landing page takes less than 10 minutes. But, here’s the catch: You need to know what you’re doing.
That is, you need to understand what features you need to include in your page and what template to use. Then, you need to follow a few simple steps to get the page built quickly.
Let’s look at each step in detail.
Step 1: Define Your Objective
The first step is to define your objective. What do you want your visitor to do when they hit your landing page?
If you want them to make a purchase, you’ll want to create a Buy Now button on your page. When they click on the button, they’ll be taken to a checkout page where they can fill out their information and make the purchase. You can also include a payment option such as PayPal or Stripe for those who don’t have a credit card.
If you want to build a lead generation page, you’ll want to include multiple opt-in forms, such as:
- Contact Me
- Join Our Mailing List
- Sign up for Our Free Email Course
- Take Our Quiz
- Tell us about Yourself
You’ll also need to set the location for the event, the date and time it’s scheduled to take place, and any other pertinent details, such as whether or not you’ll be requiring an RSVP (reply sent via email).
Step 2: Choose The Right Template
After you’ve defined your objective for the landing page, you need to choose the right template.
There are four templates you can use to create your landing page: Basic, Blogger, Squarespace, and Wix.
The first two are free, and the latter two require a paid subscription.
Which one you choose will depend on your needs. If you’re just getting started, go with the Basic template. It is the simplest of the four and thus the most suitable for beginners.
If you’re an experienced web designer or developer and have the budget to spend on a premium template, consider going with Blogger or Squarespace. These templates give you a head start by providing all the necessary features you need to build your landing page, and in some cases, even the rest of your site as well.
Step 3: Name Your Page And Customize It To Suits Your Needs
After you’ve picked a template, the next step is to name your page and customize it to suit your needs. To name your page, simply go to your dashboard, and in the left-hand column, you’ll see a section called “Pages.”
Click on the name of the page to go to the page’s page, where you can edit its content in several ways. The most fundamental change you can make is the text on the page. Click on the text to bring up the font menu, where you can select a different font for the page’s text. You can also change the text’s size by dragging the bar to the right of the text.
To change the page’s background, hover over the page’s name in the Pages section and click on the arrow next to it. This will open up a menu of your site’s background images. Choose an image from this menu and the page will refresh with the new background image. You can also add a background video by clicking on the video icon in the same menu and adding the URL of the video.
Step 4: Add Other Components To Your Page As Needed
The last step is to add additional components to your page as needed. For example, if you want your page to have social media sharing buttons on it, you can do so by clicking on the gear icon in the same menu and adding the URL of the websites you want to allow your visitors to share your content on.
If you followed the previous step correctly, your page should look something like this:
As you can see, I’ve added a Buy Now button, some event info, and the URL of two social media websites, Twitter and LinkedIn, where I hope my readers will share my content.
If you have any questions about this tutorial, feel free to reach out to us at [email protected].