Facebook ads are one of the most effective ways to promote your product or service. Launching a Facebook ad campaign can be rather easy, however, there are some guidelines you need to follow in order to maximize its effectiveness.
Set A Budget
It might be tempting to just drop unlimited amounts of money into an ad campaign without thinking twice, however, this is probably the worst thing you could do. You need to set a budget and stick to it, especially if you want to keep your adverts looking natural and fresh. Always set a budget prior to making any ad buys, this will help you avoid costly mistakes and ensure you are always aware of how much you are spending.
Your choice of Facebook audience is crucial to the success of your ad campaign. If you want to target people who are most likely to buy your product or service, you should look to achieve a narrow audience with specific interest. For example, if you are selling furniture, your audience might be people interested in either sofas or couches. Or if you are an e-commerce store, you could target people who are looking for specific items in your store.
Create A Reason For The Advertisement
People usually visit Facebook to keep up with their friends and family, so the content on your website doesn’t necessarily need to have a direct connection to the product you are selling. People can easily get diverted from your content to a sponsored post or advertisement. Thus, you need to make sure that the content on your site is relevant to the ad you are running, otherwise, it could end up ruining your campaign.
Content Is Key
You might be tempted to just throw together some bland, generic content and slap a pretty picture on it, however, this is probably the worst thing you could do. Always use well-written, engaging content to attract potential customers, by creating a unique value proposition for them. For example, your ad might state “Hey, it’s Monday. Did you know that you are 25% more likely to buy something on a Monday?”, this would be an example of a good, unique value proposition because it connects the product with a need (in this case, lack of shopping opportunities for retail and e-commerce businesses on a Sunday) and motivates the reader to click on your ad.
Keep It Relevant
Your ad copy should be relevant to the persona reading it and the action it is trying to take them to take, if it doesn’t relate to them, it could cause them to click away or leave your site entirely.
Avoid Overused Words
Even people who are not familiar with the language used in ads might be able to tell if an ad is trying too hard to be clever or funny, so keep it simple and to the point. Using overused words in your ad might actually end up hurting your conversion rates.
The science of digital marketing has come a long way, allowing us to precisely target ads to specific demographics and ensure that content is being delivered to the right audience. One of the biggest wins for marketers is the ability to track the success of their ad campaigns and prove (to themselves, at least) that their investment was well worth it.
Above All, Be Creative
The best advice I can give you is to be as creative as possible when brainstorming ideas for your Facebook ad campaign. Use every bit of brain space you have because, at the end of the day, it’s all about ideas and imagination. If you have an idea that seems too good to be true, it probably is.