If you’re looking for an easy way to create a full-fledged website without needing to hire a developer, you’ve come to the right place. In today’s post, you’ll learn the exact steps to take in order to create a page template in Clickfunnels.
Pick A Beautiful Theme
The look and feel of your page will depend on the platform you use – WordPress, Shopify, or Squarespace. But no matter what theme you choose, your page will need a couple key elements to look cohesive.
For example, if you use WordPress, you could start by looking into the Genesis framework. It offers a built-in options panel, creating a bridge between the two worlds of design and programming. Plus, you can use its drag-and-drop page builder to easily create a full-blown website. With Shopify and Squarespace, you’ll need to look into their templates – which are essentially pre-designed websites with all the content pre-installed. So while these platforms offer freedom of design, you’ll still need to know HTML and CSS to make the most of it.
Set The Correct URL
As we mentioned above, the look and feel of your page will depend on the template engine you use. But beyond that, you’ll need to set the URL of your page correctly.
Just like with a regular webpage, you can use any domain you want for your page. But, in case you’re wondering, you don’t need to use.com for your domain. You can use any extension – like.net or.org – for your domain. Just keep in mind that when someone clicks on that domain name, they’ll be taken to your page directly.
So, if you have an online store, you could use the domain example.com and set it as your homepage so that anyone who clicks on it will see your store. You could also use the store’s URL (like my-store.com) and set it as your homepage.
Master The Art Of The Call-To-Action
When it comes to driving traffic to your page and converting that traffic into paying customers, you need to focus on four things.
Firstly, you need to have a clear call-to-action (CTA). What do you want your visitors to do? Browse the website? Buy a product? Sign up for a newsletter? Whatever it may be, you need to be crystal clear about it.
Secondly, you need to ensure that your CTA is prominently featured on your website. You wouldn’t want your visitors to stumble upon a hyperlink in the middle of a piece of text and be distracted from what they’re supposed to be doing. Consider using your page’s sub-headline or the first sentence of the body copy as a call-to-action.
Thirdly, you need to test different approaches to see what causes the most engagement. When it comes to web pages, the old saying ‘always test, test, test’ definitely applies. You’re going to be creating a lot of variations of your page, so you need to know exactly what causes a reader to stay glued to the screen and click-to-action.
You can also use Google Analytics to track the results of different approaches. For example, you may want to try out a full-blown sales page with a prominent CTA or you may want to focus on creating an informational page with less of a focus on conversion.
Make Sure That Everything Is Optimized For Search
You can’t talk about creating a persuasive page without talking about SEO. Search engine optimization (SEO) allows content to appear in a natural manner in search results when a person searches for something using a search engine.
To appear prominently in your search results, you need to make sure that your page is set up correctly and that your content is optimized for the search engines.
Just like with any other webpage, you can use a few lines of code in the header and footer of your website to ensure that your pages are indexed by the search engines.
For example, if you want your page to show up when someone searches for the term ‘SEO’, you can use the following code in your website’s header:
And this is what you’d put in the footer of your website:
Pretty easy, right? Now, if you want to go the extra mile and make your page stand out among the crowd, you can integrate SEO plugins like Yoast’s SEO plugin or All-in-One SEO Pack. These plugins allow you to make your content more searchable and establish your website as an authority in your niche.
Use The Right Images
The look of a website is often attributed to the images used on it. Therefore, it’s very important to choose the right images for your website. You don’t want your visitors to be distracted by the graphics you’ve chosen or to have their attention drawn to the part of the page that has the most images.
To achieve this, you need to make sure that you’re using images wisely. You should consider using images that scale better for the size of your web page. Ideally, you want your images to be a suitable size for a mobile device’s screen.
One way of ensuring that your images look the same on all devices is to use a profile picture instead of a banner or a large GIF image. These smaller images will scale better and look the same on every device.
Additionally, you should consider keeping a balance of text and images on your web page.
Too much text and not enough imagery can be just as distracting as having too many images on a page. It’s important to create a good, holistic impression of your page when your visitors land on it.
In today’s world, video content is at an all-time high. We already discussed how useful video content can be on your website, whether it’s done well on a small mobile phone or tablet or through a sophisticated live-streaming application.
Therefore, it’s paramount that you incorporate video content into your site. What’s more, the best video content can often be found online for free. You can use services like YouTube to find the right video for your niche. Or, you can use platforms like LiveVideo or BigTube to record and upload short videos that will appeal to your audience.
When done right, video content can be as effective as an animated GIF or a carefully crafted piece of text.
Make Sure That Your Website Fits On All Devices
People use all sorts of devices to access the web these days. From smartphones to laptops to desktops.
Depending on the device they use, your website might not look the same as what you’re seeing on your screen. For example, if you were to download the WordPress app on your mobile phone and then navigate to a webpage, you would see a fairly jarring experience. Your text would be tiny on a mobile phone’s screen, making it hard to read. Similarly, if you visit a website from your desktop computer and then continue to browse the website using your smartphone, you’ll notice that the fonts have changed and the size of the text is different.
To make sure that your website looks the same on all devices, you need to start by making sure that your text is the same size everywhere. You should also test the layout of your site on different devices to ensure that it looks the same everywhere. Furthermore, if you’re using a CMS like WordPress, you can use its built-in responsive design to ensure that your site looks the same on all devices.
As you’ve seen above, all it takes to create a persuasive page in Clickfunnels is a little bit of planning and strategizing. Once you have a clear idea of what you want your page to look like, the rest is pretty straightforward. You’ll just need to fill it with content.
Make sure to include everything discussed above – from a beautifully designed and optimized webpage to video content to text – in order to create a powerful sales page. With a little bit of planning, research, and testing, you can ensure that your website will look the same no matter what device it is used on.