If you’re looking to edit and optimize your pop-up clickfunnels for the perfect UX, read on!
Step one: Beginner’s guide to UX design
Before getting started it’s important to understand what User Experience (UX) design is. UX design basically means designing and creating an experience that is pleasurable, effortless and meaningful. In simpler words, it’s about making your audience feel confident, relaxed and like they can trust what you’re promoting. Everyone can agree that good UX design makes any project worth it. However, sometimes a clear understanding of UX design isn’t enough. You also need to know how to implement it. Thankfully, we’ve got you covered on this front. Here are some essential tips on how to begin UX design for your next project.
Understand what the role of a UX designer is
UX design requires a certain mindset shift. You’ve got to start seeing your audience as friends, not customers. Your job is to make their experience as enjoyable as possible. To help you do this, there are three basic roles you need to take on:
- User researcher: By reading user behavior, you can determine how they interact with your product. From there, you can form ideas of what could improve their experience.
- Product strategist: You’ll need to consider how existing products and features can be used to create a new user experience. For example, maybe you’ve got an eCommerce store. You can use existing products like WordPress and Shopify to create your own custom-made eCommerce store.
- Designer: Finally, you’ll need to consider the look and feel of your product. The best UX designers are great at coming up with unique visual identities for their projects. They know how to implement colors, fonts, and custom styles to make an impact. UX designers are responsible for the overall look and feel of a product, and they have a lot of control over how users interact with it. Aspects like the button design, the layout of the page, and even the smell of a product can influence a user’s overall experience. So, knowing what to watch out for as a UX designer is essential to making your product shine.
Start by collecting user research
The best UX designers begin by immersing themselves in the world of their product – in this case, your product is the clickfunnel. This way, they can fully understand how it works and what the users experience. To do this, you’ll need to set up a simple survey or use one of the many online tools that can help you explore user behavior. The important thing to keep in mind is that you’re looking for insights, not specific answers. This is why you need to set up your survey or use an online tool, so that you can get a large sample of users to take part. This way, you’ll be able to determine the answers to your questions. For example, if you’re curious as to why people might not have completed a purchase within the last four weeks, you can use a tool like SurveyMonkey to run a quick online survey. Doing this gets you a good number of users, and from there, you can dig into the data and discover a variety of answers. Having this information up front will help you choose the right marketing strategy and move forward with confidence.
Learn to craft user-friendly content
In today’s world, content is at the center of every industry. Whether you’re creating content for social platforms like Instagram or LinkedIn, or you’re producing marketing material for a business, you need to consider how much content you produce and how you produce it. If you’re worried about being bombarded by content, stop! You’re in control of how much content you get – and you can always filter out the noise. Instead of being overwhelmed by data, take a step back and let the numbers inform your decisions while you produce high-quality material that brings value to your target audience.
The best content creators know exactly what they’re doing. They break down complex topics into easily digestible pieces. Additionally, they use sophisticated techniques to produce engaging material that will keep their audience coming back for more. Some of the things you might consider incorporating into your content include:
- Short, snappy videos
- Pictures that speak a thousand words
- Viral-like content
- Outsource or use freelancers to get the job done quickly and accurately
When it comes to creating user-friendly content, you don’t necessarily need a marketing degree to succeed. With the right tools and knowledge, anyone can produce content that their audience will love.
Plan out a process for gathering input
Once you’ve got your research completed and you’ve got a good idea of what your product is and how it works, it’s time to put your plans into action. The first step in the UX design process is to reach out to your team and get their input. This is where you should begin to formulate ideas and get their opinions on how to improve the product. Even if you’ve got an experienced UX designer by your side, you might still need to lean on your assumptions and hear what other people have to say. You might want to set up a short meeting to get everyone’s point of view. This is also a good time to bring in subject matter experts or even outside consultants to give their opinion – someone who knows the industry but hasn’t worked on this particular project before.
Once you’ve got all of this input, it’s time to put it in context. If you want to create the perfect pop-up click funnel, you’ll need to sit down and consider what makes the most sense. It might not be what you initially envisioned, but that’s expected – that’s what makes this process so valuable. As a UX designer, you’ll need to understand that the way you see it now is probably not how it will be used in the real world.
Step two: Create personas and target user groups
This is where you start to flesh out the users of your product. You’ve got to consider who you’re marketing the product to, and you need to study them like you’ve never studied anyone before. The best way to do this is to create personas. A persona is a depiction of a typical user – in this case, the person who uses your product. You can think of personas as the faces of the people you’re designing for. The goal is to create a variety of personas that represent different user groups. For example, you might want to create a persona for a busy professional and another for a college student. You can use your personas to:
- Understand your audience on a fundamental level
- Think of creative ways to improve the user experience (UX)
- Decide on the best marketing strategy
- Determine what content will be most valuable to your audience
Once you’ve got your personas ready, it’s time to start identifying target audience groups. Audience groups are just like personas, but instead of creating a single user group, you’re going to create several. These groups should reflect the demographics, psychographics, and digital behaviors of your ideal buyer. Consider creating a buyer persona and a digital persona – the first one is just like an average person while the second one is an incarnation of yourself as a user. You can use your personas and target audience groups to determine the main themes and ideas you’ll use to guide your UX design.
Step three: Generate user flow diagrams
User flow diagrams describe the flow of a user through a product. They show the tasks a user must go through to complete a given action. For example, let’s say you’re creating an app for parents to manage their children’s schedules. You can use a tool like UserTesting.com to generate a complete diagram of all the tasks a parent needs to go through – from creating an account to finding and viewing their child’s schedules. Having a solid understanding of the tasks involved in using a product will help you craft a better user interface.