When you are first building your funnels, you will most likely want to experiment with different wording and designs for the various sections on your page. Luckily, with Clickfunnels, you can edit these templates easily and within a few minutes, your page will look completely different and you can test out your new section layout in the Live section.

But if you find that a particular section doesn’t work well with the rest of your page or if you’d just like to try out a new template, you don’t have to rebuild the entire funnel from scratch. You can simply make edit the section as required and continue with the fun part of establishing your business.

The Power Of The Custom Page

As the name would suggest, the Custom Page feature lets you create a landing page with unique information that will appeal to your target audience. This feature is best used to experiment with different copy and designs for various parts of the page. When customers click on an experiment, they will be taken to a custom landing page where they can learn more about your business and make a purchase if they’re interested (as shown in the screenshot below).

To create a Custom Page, click on the top portion of your funnel (usually the first navigational link after you enter the funnels dashboard), scroll down and then click on the “+Add another page” button (as highlighted in the screenshot below). From here, you can enter the details of the page such as the headline, the copy and the images for the page.

Once you have entered these details, click on the custom landing page that you have created and you will see a section for the page that you have created (as shown in the screenshot below). If you want to edit the template of the section, simply click on it and make the required changes.

To learn more about the Custom Page feature, click here.

The Importance Of Testing

As a business owner, you will naturally want to ensure that you are pushing out the right content to your customers at the right times. One of the best tools that you can use to test the “success” of your content is A/B testing. With A/B testing, you can test different content or features for the same URL (uniform resource locator) and see which one performs better. Doing A/B testing with content is quite easy. For example, let’s say that you want to test two different headlines for the same content. You will create two funnel projects, one with the original headline and the other with a different headline (A/B testing 1 headline against another).

When you publish the article with the original headline, you will see a “conversion” pop up in the dashboard (as shown in the screenshot below). This indicates that a person has “clicked” on the article and entered your funnel.

The reason that you are seeing a “conversion” in the first place is that you have enabled “Opt-in Triggers” for this article (as shown in the screenshot below). When someone clicks on an article with an opt-in trigger, they will be presented with an opt-in form to enter their email address (to receive further correspondence from you). If you would like to see which headline performed better, you can create another funnel with the second headline and then compare the two to see which one garners the most clicks (as shown in the screenshot below).

Create More Sections

If you have several articles or other content that you would like to promote on your site, you can create a landing page for each one. When a visitor clicks on a particular experiment, they will be taken to a custom page with more information about your business (as shown in the screenshot below).

From here, you can continue to add more experiments to the section. You can either use the same technique to create more custom pages (with unique landing designs and copy) or edit the copy on the original page and put the same information in a different format (e.g., from an infographic to a list). The key is to use the live preview feature to see how a particular section looks with the rest of your page (as shown in the screenshot below). By continuing to add more sections, you will begin to see a variety of options when a customer clicks on a link in your funnel.

Take Your Time

It is important to take your time when establishing your business. While there is no hard-and-fast rule when it comes to content marketing success, taking your time to test different strategies and run different A/B experiments will most likely land you on the right track to generating solid leads and converting these leads into paying customers.