As a marketer, you may have heard of ClickFunnels and its versatile services. With over a million active users, the popular SaaS (Software as a Service) offers a variety of websites and landing pages with pre-built templates. The service can help you build a website from scratch or take the hassle out of maintaining a small blog.

The Basics

To use ClickFunnels, you must have a merchant account with a financial institution. Once you establish an account, you can use the tool to create an affiliate marketing website or a lead generation page.

To get started, visit the ClickFunnels homepage and click on the Get Started button.

The tool will walk you through the steps to build a simple landing page.

What is Affiliate Marketing?

If you’ve never heard of affiliate marketing, here’s a short explanation. When you become a member of an affiliate network, you’re essentially becoming a middleman between a product or service provider and a purchaser. When someone clicks a link or purchases a product that’s been shared through social media, direct marketing, or content marketing, you earn a commission.

There are many ways to fit affiliate marketing into your marketing strategy. For example, you could create a separate landing page for a product (like a webinar) or offer to promote a service (like a software program).

You could also leverage existing social media accounts to grow your affiliate sales. If you have a sizable following, you could use your platform to promote products (and earn commissions) that are relevant to your audience.

If you decide that this form of marketing suits you, you could integrate your affiliate account into your existing social platforms (like Twitter or Facebook) to continue growing your sales.

Why Should You Consider Using Affiliate Marketing?

Despite the seemingly simple answer of “to earn money,” there are several good reasons to consider pursuing affiliate marketing as part of your marketing strategy.

To begin, affiliate marketing is a proven method of generating sales and growing a business. According to HubSpot Blogs, approximately 70% of the top 500 companies in the United States and Canada earn revenues between $11 million and $100 million annually. Additionally, HubSpot Blogs states that nearly 70% of the companies in the S&P 500 index enjoy greater than 10% growth from 2016 to 2018.

Why is revenue growth such a big deal? Well, consider this: In the next two years, the average American is going to need to make more than $400,000 just to keep up with their spending habits. As a business owner, investor, or marketer, you’re going to want to be certain that your company can continue to thrive in an ever-changing digital world.

Finally, if you’ve never marketed anything before, affiliate marketing can teach you the ropes and get you up and running quickly. All you need is a basic understanding of sales and a willingness to try something new.

With all of that said, let’s get to the good stuff…

What is a Lead Generation Page?

A lead generation page is similar to a landing page, but instead of pushing visitors to a single action (such as downloading a program or signing up for a newsletter), the goal is to get leads to perform a desired action (such as subscribing to a blog).

A lead generation page is typically used for a business to business (B2B) sale, where you’re aiming to get people to subscribe to your newsletter or download a white paper. In case you’re wondering, a lead generation page can also be used to drive traffic to a website that you’ve created or to a product page on a particular platform (like Shopify, Facebook, or LinkedIn).

Why Would I Create a Lead Generation Page?

If you’re looking to grow your affiliate sales, you may decide that a lead generation page is the best way to go. As the name implies, a lead generation page is meant to generate leads. You can use this type of page to promote a variety of products and services, including but not limited to:

  • Product giveaways (like a free t-shirt or a hardware giveaway)
  • Free online courses or e-books about hot topics in marketing, sales, and growth (like email marketing, social media management, or digital marketing)
  • Webinars or webcasts about important topics in marketing, sales, and growth (like SEO, content marketing, or social media)
  • Traffic generation events (like a webinar where you promote a product along with a guest speaker)

How Do I Create a Lead Generation Page?

The first thing you need to do is decide what goal you’re trying to accomplish with a lead generation page. What do you want the visitor to do? Once you have that, you can begin to design the page.

If the goal is to get them to subscribe to your newsletter, you may want to play it safe and go for a squeeze page or a funnel page. A squeeze page is a simple landing page that you can use to collect contact information from the visitor. Alternatively, you could use a funnel page to guide them through a series of steps to take before they reach the point of no return (like a sales funnel). Both of these landing pages give you the opportunity to collect contact information from the visitor so that you can follow up with them later.

What is a Funnel Page?

A funnel page is a type of lead generation page used to create a customer base and grow a business. A funnel page is often the first point of contact for a visitor after they’ve entered your website. Once on the page, the visitor has three options: continue to the next step, get help, or leave. Typically, the three options are represented by three arrows (like a cupcake with three layers).

A funnel page is often used in combination with a marketing automation platform like HubSpot or Marketo. With a marketing automation platform, you can set up automated email campaigns, landing pages, social media posts, and other online marketing tasks.

You could also use a SaaS tool like Marketo to create marketing automated emails that you can send out to existing and prospective customers.

What is a Squeeze Page?

A squeeze page is the precursor to a funnel page. A squeeze page is the simplest type of lead generation page and is used when you need to quickly grab the attention of the visitor and turn them into a lead. A squeeze page usually works well for B2C (business to consumer) sales.

On a squeeze page, the goal is to get the visitor to take action quickly and easily. This action could be signing up for a newsletter, following a link to a product or service page, or downloading a white paper. The simpler the action the better. As a general rule, the fewer fields of information you need to collect, the better. This keeps friction to a minimum while not losing any leads.

How Do I Create a Squeeze Page?

The first thing you need to do is decide what action you want the visitor to take. What do you want them to do? Once you have that, you can begin to design the page.

If the goal is to get them to sign up for your newsletter, you may want to go with a landing page or an offer wall. A landing page is a simple page that you can use to collect contact information from the visitor. Alternatively, you could use an offer wall to display a list of products (or services) with prices and requirements to follow a link or to enter their email address.

You can use a tool like LeadPages to quickly create a landing page or an offer wall. The service allows you to choose a template, customize the content, and test the page in no time.

What’s the Difference Between a Landing Page, Funnel Page, Squeeze Page, and Webinar Page?

If you’re wondering how to tell the difference between a typical landing page, funnel page, squeeze page, and webinar page, here’s a simple guide. The more steps the better.