You found a product that can greatly improve your life, but you need a way to test it out before buying it. The answer is simple: get an email address for your domain. Why? Well, many companies like MailChimp and ActiveCampaign offer products that can send email campaigns to your followers or customers on your behalf. Using a tool like ClickFunnels, you can get an email address for your domain in no time flat.
In this article, you’ll discover the quickest and easiest way to get an email address for your domain so you can begin leveraging that email into a sales channel.
Create a Custom Email From Your Domain
First things first. Before you can use the services of email marketing platforms like MailChimp or ActiveCampaign, you’ll need to have an email connected to your domain. To do this, create a custom email from your domain by following this simple three-step process:
- Go to your domain registrar and click on the’settings’ link
- Once at the domain settings page, you’ll need to create a new email address
- Finally, confirm the email address by clicking on the ‘confirm’ button
Each time you follow this process, you’ll be landing on a page where you can customize the email content and design. If you’d like, you can add a link to your website or blog from this email.
Set Up Automatic Email Subscription To Receive Special Newsletters
Once you have an email address for your domain, you can take advantage of the automated email subscriptions that many companies offer. These are often handled by the same sales team that supports your online store. For instance, if you sell clothes on your website, you might want to sign up for the automated newsletter for stylish women or men. You can do this by clicking on the’subscribe’ button on the right side of the email you’ve just curated.
Now, you might not want to sign up for every single newsletter that becomes available. Some might be completely irrelevant to your store or industry. You can choose which ones you want to receive by placing a checkmark next to the ones you’re interested in. This way, you’ll only receive special newsletters from the companies whose content you find valuable or relevant.
Use The Email To Send Special Discounts And Promotions
One of the most valuable things you can have as a business owner or entrepreneur is the ability to continually update your audience with special offers and promotions. Thanks to the power of email marketing, you can simply notify your subscribers of a new deal, discount, or promotion and watch the money roll in.
To get started, simply create a special email containing a special offer or discount code. Then, send that email to your subscribers. The beauty of it is that you can do this 24/7 without leaving the comfort of your home. Plus, you can track the open rates and sales for each email you send out using tools like MailChimp. So, if you want to quickly find out which offers generate the most interest, you can change things up and send out a different email at any time.
Use The Email To Build a Database Of Clients And Subscribers
Even if you only use your email to send out special offers and promotions, you’ll still gain a lot from having a connected email address. The power of email marketing is that you can use it to essentially ‘contact’ or ‘connect’ with your audience, building a relationship and encouraging trust and brand loyalty.
To start, create a special email that contains a special offer or discount code. Then, send out that email to your subscribers or customers. Although you may not require it, it’s a good idea to add a little something to the email to make it more personal. For example, you could write ‘Just wanted to say thanks for all your support while I was building my business. I’m now accepting clients and would love to have you on board.’
This type of marketing is known as ‘customer relationship marketing’ or ‘CRM’ for short. So, in addition to building a list of email addresses, you’re also building a database of clients and prospects that you can continue to nurture and grow. In time, you may even decide to switch from using email to engage with your audience to becoming an entirely digital marketing agency that builds and manages audiences for clients.
What Is Email Marketing?
Essentially, email marketing is the practice of sending out newsletters, marketing emails, and other types of email communications to groups of people. The purpose of these emails is to keep customers and potential customers informed about new products and promotions, as well as engage with and collect data from these audiences.
Thanks to the power of automated emails and software like MailChimp, the process of creating and sending these types of emails can be quite easy and efficient.
How Do I Get Started With Email Marketing?
If you’re looking to get started with email marketing, here are a few tips to get you there:
- Pick A Domain Name For Your Business
- Make Sure The Domain Is Available
- Set Up Shop On WooCommerce Or Shopify
- Find A Way To Collect Credit Card Numbers
- Get An Email Address For Your Domain
Once you have followed these steps, you can take advantage of the myriad of email marketing tools that are available to you. Plus, you can always connect your domain to your Shopify or WooCommerce store so you can continue to develop and grow your audience even when You are not actively marketing.